Immortal Technologies SEO Analysis Tools

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Woo Rank is a fermium tool that provides an “instant website review.” Without a premium account, you are only allowed to generate a limited number of free reports, but you are able to view previously generated reports. Also, the tool currently offers a 7-day unlimited free trial, which gives you access to unlimited reviews. If you’re interested in purchasing a plan, the cheapest one is $49/month.
The report is divided into the following 8 sections:

Marketing Check list – These are the most important action items for your site.

 

SEO – This section checks if the site is following various on-page and off-page SEO best practices (e.g., appropriate title and description, keyword consistency, back link count, www/non-www canonicalization, XML Sitemap usage, etc.).

 

Mobile – The mobile version of your site is displayed, and the site’s adherence to mobile optimization best practices is evaluated.

 

Usability – This determines if your site is user-friendly by evaluating various usability best practices (e.g., the existence of a custom 404 pages, above the fold content, structured markup, etc.).

 

Technologies – This section investigates miscellaneous aspects of the site (e.g., W3C standards compliance, speed optimizations, etc.).

 

Social – This quantifies your site’s popularity on social networks, and it reproduces various social data found elsewhere (e.g., profile information on Face book, Twitter, Google+, etc.).

 

Local – This section presents your site’s listings in local directories (e.g., Yelp, Foursquare, etc.) as well as online reviews associated with those listings.

 

Visitors – This measures the site’s popularity based on various traffic estimates.

What is the use of Social Bookmarking Sites for SEO?

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Social bookmarking destinations have been around for at some point. The entire thought behind social bookmarking locales is for individuals to post their most loved sites and substance on the web. It’s viably simply like your neighborhood bookmarking highlight in your program. What makes social bookmarking diverse is that these labels can be shared among vast quantities of individuals so individuals searching for certain sorts of data can get thoughts from other individuals who are keen on that same sort of data. It’s about group suggestions.

Social bookmarking destinations have experienced a wide range of trans formative stages. At the outset, they were anything but difficult to spam. Presently, they’ve developed so you don’t get numerous SEO profits by bookmarking labels. All things considered, social bookmarking destinations still offer huge preferences for individuals searching for SEO advantages. This aide will step you through the procedure of how to utilize social bookmarking destinations for SEO advantages. Remember that you’re going to utilize social bookmarking locales to construct joins.

Present day SEO, after the Penguin redesign by Google, is about relationship building. Disregard external link establishment. External link establishment is truly SEO of the past. In the event that you need to get punished, on the off chance that you need to arrive in a desperate predicament of Google, you’re more than welcome to attempt serious third party referencing. Be that as it may, on the off chance that you understand, and you know where SEO is going, you would avoid focusing your endeavors on third party referencing however much as could reasonably be expected.

Current SEO is about connecting with individuals and impact pioneers in your specialty. These individuals have sites and writes and by connecting, you open doors for normal inbound connections. This implies you get individuals amped up for your substance so they would interface back to you. Genuine effort implies more than brand building and brand collusions. It implies building validity.

Where does Social Bookmarking Fit into this SEO Outreach?

Social bookmarks make for awesome SEO outreach since dynamic bookmarkers have a tendency to market experts or bloggers themselves. They try bookmarking their substance as well as important substance in their corner. By connecting with these individuals, you essentially get on the radar of their circle of impact when you demonstrate to them your best-quality substance. The key here is to get them energized enough about your substance that they would either tweet about your incredible substance, impart your connection to individuals that tail them, or in a most ideal situation, blog about your substance.

Nonetheless, you shouldn’t hold your breath with respect to getting backlinks from this effort. Effort is not about moment results. Effort is somewhat similar to a long haul marathon relationship building practice that will pay advantages further not far off. In case you’re searching for fast and simple activity, there are better ways.

 

What I’m going to show you is the manner by which to utilize social bookmarking locales for excellent moral relationship building. Your essential test is to contact individuals in a non-spam way. Here are the strides.

Step 1: Focus on your Niche

For this progression, you have to go to social bookmarking destinations and search for classifications that include your corner. There are a wide range of watchwords including your specialty. Search for labels that incorporate those catchphrases. Discover bookmarks in your corner. Pay consideration on what’s being bookmarked. On the off chance that the substance being bookmarked is supreme waste, then you can’t believe the bookmarker. Odds are, this is a spammer. In the event that you go over a bookmarker that dependably shares just the absolute best in your specialty, you might need to give careful consideration to that individual.

Step 2: Find Quality Bookmarkers and Figure out their Role

As I have specified before, there are numerous bookmarkers on social bookmarking sites that are spammers. Essentially, they utilize complex programming to simply label social bookmarking destinations in the trusts of getting a SEO advantage. They additionally trust on an auxiliary level that they would get immediate activity. Clearly, these are not the general population you ought to connect with. These are spammers all things considered. There are, be that as it may, quality individuals who post quality connections. These are genuine advertisers and genuine impact pioneers. This is the hardest piece of utilizing social bookmarking destinations for SEO in light of the fact that this takes a great deal of examination. You likely would be better of procuring a virtual aide to deal with this a player simultaneously.

Step 3: Filter Potential Contacts Based on Link Quality

Since you have disengaged genuine and sound bookmarkers, the following stride is to pay consideration on their site. Use opensiteexplorer.org to check whether their site has a high space power or has a quality backlinks. Another device you can utilize is to check for page rank. In any case, you ought to channel these individuals in light of the nature of their site. There are numerous energetic bloggers utilizing social bookmarking destinations, yet their online journals don’t generally have any page rank. Their sites don’t generally have any power. You can neglect those individuals. Concentrate just on bookmarkers that have incredible sites that can help you.

Step 4: Make beyond any doubt the Content you’re Pitching is Truly High Quality

You’re going to pitch these individuals. You’re going to fundamentally let them know, “well, since you as of now bookmarked this kind of substance, you might need to look at my substance since it is to some degree related, yet it has higher quality.” However, for this to work, you need to really convey on that guarantee. That substance that you are attempting to pitch should truly be first class. At any rate, it must incorporate overhauled data, has design, is extremely friendly, captivating and has recordings and infographics as additional advantages. The key here is to offer genuine worth. The substance that you share must be amazing to the point that they would have no delay bookmarking you and fundamentally getting the message out about your substance. You are searching for evangelists. You are searching for Internet evangelists. Remember that.

Step 5: Give them an Option

Try not to contort their arms and let them know, “well, you have to blog about me. You have to essentially fabricate a connection to me.” That’s not going to fly. That is going to go over like a lead inflatable. You’re going to turn out as a spammer. Continuously give them an alternative. Inquire as to whether they could bookmark you, or connection to you, or tweet about you, or post a survey, their decision. The more they feel that they have a considerable measure of decisions, the all the more ready they would be to help you.

Step 6: Ask to Interview them

Individuals adoration to have their sense of self stirred. When you request that meeting some individual, it fundamentally lets them know that they’re essential. It essentially imparts, explicitly, that their feelings matter. Request a meeting. It doesn’t generally make a difference whether they will connect back to your meeting page. What makes a difference is that the general population tailing them will see that you talked with them and might blog about you, or at any rate, you get movement from their devotees. Notwithstanding,  when you meet the right individuals in your corner, your web journal by augmentation profits by their power and believability. As the familiar adage goes, winged creatures of the same quill rush together. On the off chance that you connect with the top names in your corner, your image will at last increment in stature in view of your nearby relationship with the pioneers in your specialty.

Keyword Density changes over time to time

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When you began your online business years prior, odds are, you were adding substance to your site that had a watchword thickness rate of around 5% or more. There were a lot of online organizations utilizing catchphrases to attempt to trap the web indexes into supposing they were by one means or another unrivaled on particular subjects just on the grounds that they exceeded the opposition with their watchword use. In all actuality, may have worked then, however it is positively not going to work now… or later on.

Catchphrase Density Definition: The rate of times that a watchword or watchword phrase shows up on a site page in contrast with the aggregate number of words on that page.

There is no enchantment recipe that lets you know what number of catchphrases ought to be in an assortment of content to get you on page one of the internet searchers, so how are you expected to know how to compose your substance?

Google has been endeavoring to dispose of watchword stuffers, with the calculations set up, and steady upgrades and revives, they have benefited a vocation as such, and in future months, we can anticipate that them will improve.

Give it A chance to stream Naturally

At whatever point you are composing, given it a chance to stream actually. The best journalists are the individuals who can compose as though they were having a discussion, if that is not you; discover another person to compose the substance for your site. Obviously, you have a watchword or catchphrase phrase as a main priority when you are composing your duplicate, however it ought not be the center of the piece. The fundamental center of the substance ought to be to offer quality to the peruse or some likeness thereof. Quality could be to enliven, illuminate, welcome, offer, or to make some kind of association between the peruse and your business.

When you are perusing content on a site, how would you see it? You need the same goal with your own substance, and on the off chance that you can’t be objective, once more, discover another person to do it for you. You don’t need to be a built up writer, nobody is expecting Stephen King quality substance on your greenhouse stylistic layout site, however they do anticipate that the substance will bode well, be effortlessly meaningful, and to offer worth.

Where Keywords Must Be in Order to Rank

There are a couple places that the catchphrase must be keeping in mind the end goal to see great rankings, or to rank at all so far as that is concerned.

  • The catchphrase must be on the page some place in any event once
  • The catchphrase must be in the title of the page
  • The Keyword must be in the URL

Some different spots for the catchphrase to seem to support rankings, however that are not required, is the headers, and in the grapple writings. Some SEO masters demand that the higher the catchphrase is put on the page, the better the rankings, however now, there is minimal verification of that. In any case, for good measure, deliberately putting watchwords separated all through the page is never a terrible thought… unless they are constrained where they make unnatural substance.

Shouldn’t something be said about Penalties?

There is a barely recognizable difference with regards to watchword thickness, so how would you know whether you crossed it? There are some extremely accommodating apparatuses offered to demonstrate to you the watchword thickness of your site. There are a lot of different spots online to give you an understanding into your destinations general execution.

With regards to Google, they do punish you for excessively utilizing a watchword or catchphrase phrase, and on the other range, your site may not rank well, or at all in the event that you don’t have watchwords or catchphrase phrases in the right places. This is the reason common substance is so vital to your site. Yes, as a SEO master or website admin, you do need to guarantee catchphrases are fused in your titles, URLs, heading, and obviously, your substance, yet the fundamental objective is to make content that is normal, and Google rewards for that.

All in all, where is the line between great rankings, no rankings, and spam?

As I expressed some time recently, there is no enchantment equation for the ideal watchword thickness. The days of yore of “catchphrase stuffing” is over, so expect punishments on the off chance that you are driving watchwords and catchphrases phrases into your substance, regardless of what the thickness.

In the event that your substance streams actually, and you feel it offers esteem for your perusers, then Google will doubtlessly see it the same way. On the off chance that you endeavor to increment watchword thickness by altering out imperative catchphrase modifiers and semantically related expressions, you could encounter lower rankings, and conceivable Google punishments.

Use Words with Weight

There is a science in the measuring catchphrases and watchword phrases with regards to the web crawlers calculations. The words that are utilized less oftentimes on the Internet weight much heavier, so they should be sprinkled gently all through the substance. This guideline does not have any significant bearing to most locales, particularly since the Internet is excessively overflowed with substance, and there are not very many words that are not unnecessarily rehashed on the web.

Presently, for the individuals who are making content with regularly utilized words, what is the right thickness? There have been top SEO authorities who say 2%, some say 5%, somewhere in the range of 8%, and some even 12%, and in reality, they might all be able to be correct. The mysteriously number you are searching for is perpetually changing in view of elements identified with your page, or to the quest term so far as that is concerned. The competiveness of an expression or term is an issue to consider, and in addition the amount of substance is really on the page. A page with 100 words and a catchphrase thickness rate of 6% may appear spammy, and perhaps wind up punished, however a page with 1,000 words, and a watchword thickness rate of 6% could be viewed as the “sweet spot” for good rankings.

What This All Means

Lamentably, in the event that you were searching for a clear reply, one that gave an enchantment recipe for the ideal rate of watchwords to use on your site, there is not one. The main genuine response to the subject of what number of catchphrases are sufficient, and what number of are excessively, lies in the quality they add to your page, and to your perusers.

Google has changed significantly throughout the years, and one of the ways the change is generally seen, is the means by which the web search tool monster sees content on a page. Google really takes a gander at substance more like a human nowadays, and you can anticipate that it will proceed will widen that innovation in the up and coming months and years.

Thus, don’t compose mechanical sounding content just to meet a specific standard on watchword utilization, generally, Google’s robots will punish your site. Compose content that is regular, just place catchphrases where they stream normally, never stuff them into the substance, and ensure your substance answers an inquiry, educates on a point, or at any rate, is enlivening.

All through this article, the expression “catchphrase stuffing” has been specified a few times, and for those of you who are not precisely beyond any doubt what that term implies, here is a snappy definition:

 

catchphrase stuffing” is the act of stacking a page with watchwords with the sole motivation behind controlling the rankings inside an internet searcher. The words regularly show up in a rundown, gather, or outside of any relevant connection to the issue at hand, and in some examples, as concealed substance in the background of a site.

For the best practice, take after a couple of straightforward tenets:

  • Avoid picking a solitary word or word phrase, utilize a few for more influence in the SERPS
  • Use equivalent words when conceivable
  • Optimize titles, H1, picture, and alt labels with watchword or catchphrase phrase

Be that as it may, the most vital lesson to be realized with regards to catchphrase thickness… .is BE NATURAL!

Things being what they are, what is the equation you utilize, and how is it working for you? So as to locate the best technique to utilize, it is essential to share your errors, and your victories with others… else, we as a whole continue committing the same errors, and that “sweet spot” will never be found!

Get Traffic of your site with SEO work

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In January, our customer page was getting 792 month to month visits from pursuit. In March, it had developed to 12123 visits. A SEO change of 2600%.

In case regardless you’re understanding, you’re likely pondering “what clever approach to build movement did we utilize?” That’s precisely the sort of outlook I had when I attempted to expand the activity for our past item, Hype marks.

Immortal Technologies attempted virality circles, open diagram activities, reputation tricks, and squeeze pushes. These systems gave spikes, yet the following day activity would dependably tumble to the same low levels. The diagrams talk louder than words:

Truly the most “clever” approach to get movement is really to adhere to the exhausting fundamentals.

How could i have been able to I go from the second chart to the main diagram? By making a multi-faceted long haul SEO methodology and taking the time and push to spend around a hour a day executing it. What was my exhausting, yet clever SEO procedure? Continue perusing to discover!

The orange line is the natural pursuit movement to our sprinkle page. The Blue line is the aggregate. As should be obvious, natural hunt has been a noteworthy segment of our development.

We began scarcely positioning for the name of our organization, and wound up with high rankings on vital watchwords, and sound inbound activity from blog entries like this!

 

4 Steps to Improve SEO

Here are the strides I went through to enhance Tint’s SEO.

Step 1: Do the homework.

  • If you have no involvement with SEO, I exceedingly prescribe taking several days to inundate yourself in fundamental SEO ideas and procedures as an essential to everything else. There are numerous SEO myths that keep on spreading as there is no authoritative recipe to positioning very. Arm yourself with information.
  • Check out SEOmoz’s Beginner’s Guide to SEO. A profoundly suggested guide for apprentices that separates key SEO ideas in an effortlessly edible arrangement.
  • Google gives a SEO Starter Guide that demystifies what Google takes a gander at when positioning pages.

Step 2: Find keywords.

  • Pretend you’re a client for your own particular administration. Which catchphrases will you hunt down? This is an inquiry that could be viewed as even before naming your business, yet expecting that your business is now named, begin by asking yourself what watchwords you would hunt down, and get in the propensity for asking your clients how they discovered your site.
  • Find out what watchwords your rivals are utilizing. Some great apparatuses for this are SpyFu, Alexa, and OpenSiteExplorer.
  • Write every one of them down in a major rundown and afterward utilize the Keyword Explorer apparatus to make sense of which ones are high in volume and low in rivalry. Selecting the catchphrases that you ought to target is a greater amount of a craftsmanship than a science and will require enough client criticism to give you an instinct regarding how “prepared to purchase” clients will be who are hunting down certain terms.
  • Search for the watchwords you are focusing on and perceive how you stack up against the opposition. Just pick watchwords that you think you can really rank profoundly for. You should search for feeble rivalry. Powerless pages as a rule don’t have the catchphrase in the title, are from a dishonest area, or the substance doesn’t precisely identify with your watchword. Solid pages incorporate effortlessly unmistakable brands/areas, catchphrase enhanced greeting pages, and pages with extraordinary substance/social approval (articles with heaps of tweets/shares).

Step 3: Optimize site for keywords.

  • If conceivable, begin by placing watchwords for the sake of your business or in the url of your site. For instance, in case I’m offering Dog Food in Dover, your area could be doverdogfood.com.
  • Tailor your title and depiction of your pages to contain these watchwords. Try not to be enthusiastic, as Google can sense when substance is excessively loaded down with catchphrases, so sprinkle them into your substance so it is still straightforward as a client and doesn’t look spammy.
  • For watchwords that are exceptionally important to your business, fabricate points of arrival that objective those catchphrases particularly and after that assemble backlinks to them to push those pages as high as could be allowed in the positioning for those watchwords. For instance, on the off chance that I needed to advance Tint for Events, I fabricate a presentation page customized to clients who might look “online networking for occasions”.

Step 4: Set up and commit to a long-term SEO strategy.

  • Learn about substance promoting. Begin a site for your business, yet remember that your site ought to be taken into account your clients! So put some exertion into your substance! Google tracks to what extent clients spent on your page with a specific end goal to decide how helpful the page was to them, so the better your substance is, the higher you rank. Numerous organizations commit the normal error of utilizing their site as a spot to dump their exhausting public statements. Your clients couldn’t care less!
  • Great case of organization online journals incorporate SproutSocial Insights, SEOMoz’s web journal, and the Mint website. These organizations are doing it right!
  • Also, check group destinations like Quora, StackOverflow, and Reddit for inquiries or subjects that you can add to, particularly addresses with respect to issues that your clients regularly have. (protip: Use the substance from your blog entries to answer their inquiries.)
  • Other methods for creating backlinks are getting press, visitor blogging, and directing online classes.
  • If you’re a territorial business, nearly track your local rivals’ rankings and watchword focusing on endeavors. For territorial watchwords, you don’t need to have the best Italian eatery SEO positioning on the planet, simply the best one around the local area.

A long haul methodology for SEO ought to incorporate an assorted choice of inbound movement from various sources including online networking, sites, and Q&A locales.

By taking after the progressions above you can start your trip from SEO Zero to SEO Hero, the exhausting way.

Immortal Technologies is approach to positioning high is diligent work. It requires huge long haul exertion that can take months, and lamentably it’s not as simple to track SEO execution as it is to track the execution of different parts of your business. In any case, it truly can be the distinction amongst life and passing for organizations relying upon hunt clients. On the off chance that you take after the progressions above I promise you’ll begin seeing incremental changes in your SEO. Continue investing steady exertion in getting quality backlinks and giving quality substance, and the outcomes will compound!

 

Testing Plan For An Ecommerce Site

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These are the main aspects that our company run through when testing an ecommerce website that uses one of the common online shops or ecommerce software tools.

Ecommerce sites can get very complicated but this list is a starting point when carrying out testing before a site launch.

Functionality

First of all, we’ll run through the main functionality of an ecommerce website that needs to be tested. Your website may not have all these items, or indeed may have some not included here.
Main pages
• Home page
• Featured products
• Special offers
• Information pages
o About page
o Shipping information
o Returns policy
o Terms page

o Privacy policy

Product category pages
• Any filters such as product filters, colours, sizes, types of product, etc.
• Any ability to sort products by name, price, size, etc.
• Add to shortlist or wish list facility.
• Add to basket.

Product detail pages
• Product title
• Product description
• Product images
• Enlarge image
• 360 degree view of products
• Related products
• Any further product information, colors, sizes, options, extras.
• Add to shopping basket

Product search
• Keyword search
Shopping basket
• Add products to basket
• Remove product from basket
• Change quantities
• Select delivery option
• Check VAT and delivery costs add up correctly
Pay now
• Move into checkout process
Ecommerce Testing Checklist

Download PDF

Download a PDF version of the ecommerce testing checklist so you can print it out to run through whilst testing.
Checkout and Payment Systems
As this is a testing plan for an ecommerce site then a specific section of the plan should be devoted to the checkout and payment area of the website.
Test the checkout process including the following aspects:
Final amount to pay – make sure that this value is correct, after the price of the products, VAT, delivery and any other charges. Test making changes to the products being ordered, changing delivery options, etc. and make sure that this final amount updates correctly.
Next is payments.

Carry out a test payment using each payment method that you are offering such as debit cards, credit cards, Paypal, Google Checkout, etc. Your payment system will most likely still be in test mode before you launch so all test payments will be carried out using the test payment details.
An example list of payment types is as follows:
• Place Paypal payment
• Place Visa payment
• Place Visa Debit payment
• Place Visa Electron payment
• Place Mastercard payment
• Place Amex payment
• Place false payment
• Test cancelling order

Check that confirmation emails are sent correctly when a payment is made, whether those confirmation emails are being sent by your website or by the payment provider.

Make sure that you can refund a payment and that any confirmation emails are sent to the recipient of the refund successfully.
You will probably want to carry out several payments again once the site is live so you can use real debit and credit cards to check the system works correctly.

This is the central aspect of your ecommerce website and so if time is short then make sure you thoroughly test the checkout and payment area.
Browser Compatibility
Extremely important, especially for ecommerce sites, as if the site doesn’t work in a particular browser then nobody using that browser can buy anything from you.

This list of browsers will change, as new browsers are released and older browsers aren’t used as much (here’s hoping that IE7 goes away soon).
Currently, we are testing all of the functionality listed above in each of the following web browsers:
• Internet Explorer 7
• Internet Explorer 8
• Internet Explorer 9
• Mozilla Firefox (latest version)
• Google Chrome (latest version)
• Safari
Browser compatibility tools that can help you
My personal favourites are Multi-Browser Viewer, which I use most days and Cross Browser Testing, which I use when I don’t have access to my desktop PC.

Mobile Device Compatibility

If you wish your website to be used by visitors viewing it on their smartphone or tablet then you also need to test all of the functionality on each of the following mobile devices:
• Apple iPhone – 5, 5S/5C, 6 and 6 Plus
• Apple iPad – iPad 2, 3, 4, iPad Air and iPad Air 2)
• Apple iPad Mini – 1, 2 and 3
• Android Smartphone – such as Samsung Galaxy S5
• Android Tablet – such as Google Nexus 7
• Windows Phone – such as Nokia Lumia 635

Mobile testing tools that can help you
Many of the browser testing tools can help with mobile websites but there are some more specialised tools as well. Have a look at the Mobile Testing Tools category in our testing tools directory.
Performance

Your ecommerce website needs to load quickly in order for potential customers to not get frustrated and head elsewhere.
Carry out a performance test using an online tool such as Webpagetest and pay attention to what it tells you.

I regularly use Webpagetest but there are some other good ones listed in the directory.
Check Your Links
Running a link check helps to weed out any broken links ahead of launch and is generally well worth doing, as there is always something not linking correctly.

Link checking tools that can help you

There are a wide range of tools available and my preferred options are Google Webmaster Tools and crawl test tool.

Proof Reading
It goes without saying but proof reading every page, including all product pages, product descriptions, search results pages and the checkout process will make sure that people are not put off by any shoddy spelling or grammar.

Product Pricing

Along with proof reading, checking your products pricing is obviously very important to make sure you are not selling something too cheap or putting people off because the price is way too high. There have been many high profile pricing errors in the past with retailers offering Sony TVs for £1 by accident, etc.

Web Standards

Often overlooked, a few checks on how your website complies with HTML and CSS standards can greatly help your website’s accessibility, aid SEO, usability and other general site quality problems.
Web standards tools that can help you
W3C’s own tools are fine for checking individual pages at a time but if you want to check an entire site in one go.

Accessibility

Whilst we touched on this subject above, it is important to make sure that your ecommerce website is accessible. Therefore, check for the following:
• Test your website against WCAG 2.0 guidelines
• Try browsing your website with a screen reader and/or text browser
• Try browsing your website without a mouse, I.e. with just your keyboard

You’ll undoubtedly pick up some problems you wouldn’t have guessed at but it is a good idea to fix them.

Audit Your Cookies
Since the EU ePrivacy Directive came into force in May we also need to audit the cookies that your website uses, provide information to users on what those cookies are and how they are used, and provide an opt in or opt out mechanism for visitors if they do not want their information to be used by the website.

Check Your Analytics
Make sure your analytics is installed and collecting statistics properly. Set up any goals that you need to and configure other aspects such as site search tracking, which is very useful for an ecommerce website.

SEO

An ecommerce website greatly benefits from making sure website visitors can easily find it and, if there are a lot of products, then long-tail search terms can account for a large number of visitors and customers.
I would recommend checking the following aspects:
• Structure of URLs
• Unique title tags for each page and product page
• Title tags should include product name and category
• Meta description tag for each page and product page
• Robots.txt in place
• Check that alt text has been added to images
• Internal linking
• XML sitemap

Social

Check that social buttons, icons or links are in place and work correctly.
Any sharing buttons should also be configured correctly.
So that’s our ecommerce website testing plan, at least one that I use as a basis when I am testing an ecommerce site. Please let me know what you think of it and if you think I’ve missed anything out.