Reasons why small business NEEDS a website


In the same way as other little entrepreneurs, you may trust your business can’t profit by having a site or that a site is not inside your financial plan. On the other hand possibly you think since you don’t utilize a PC, neither do your potential clients. These are misguided judgments. These 8 reasons by Immortal Technologies show why your organization NEEDS an expert site, regardless of what size your business.


Today, more purchasers utilize the web to hunt down the items or administrations they require. Your little business will pick up validity by having a site. Without one, potential clients will go to your rivals that do. On the off chance that you as of now have a site however it is “home-made”, having it professionally updated will furnish your business with an expert picture which will move much more prominent certainty. For home-based organizations, this is especially helpful since you don’t have a store front to advance your items or administrations.


As a little entrepreneur you most likely think you can’t bear the cost of an expert site, however you can’t manage the cost of NOT to. In spite of the fact that the expense of planning a site differs, once it’s up and running, a site for a little business for the most part expenses under $100 a month and, now and again, as meager as $20. Contrasted and the expense of a daily paper advertisement, when you consider the potential business sector you can reach with a site, it is an exceptionally savvy approach to advance your business.


Think about your site similar to your online handout or inventory. It is much simpler and faster to redesign data about your items and administrations on your site than in print material, making it a successful method for telling your clients about the landing of new items, up and coming occasions, exceptional advancements, or any new administrations you now offer. Not at all like print advertisements which rapidly get to be obsolete, your site can give current data and news.


A site is accessible to both your standard and potential clients day in and day out/365 giving them the comfort of surveying your items and administrations when your store or office is shut. With today’s bustling ways of life, this is an awesome offering moment that settling on a buy choice.



Whether you give items or administrations, your site will give an option area to offer them. As a retailer, a site (eCommerce) is an awesome spot to offer your items to a more extensive business sector; even administrations can be made accessible universally. Try not to think you’ll have the capacity to offer your items or administrations online? Keep in mind, even autos and houses offer online!


Regardless of what kind of business you’re in, a site is an extraordinary spot to showcase your work. By including a portfolio or picture display, and in addition testimonials about your work, you can exhibit what makes your business interesting.


Giving data to your clients requires some serious energy, whether it’s on the telephone, up close and personal, in a leaflet, or in messages. With an online inventory you can give heaps of data about your items and administrations. Once your site is up and running, it is accessible to your clients inconclusively, sparing you time. Also, what is time? Time is cash!


Possibly you offer ecologically benevolent items and might want to share tips on the most proficient method to reuse, or maybe you’re a bookkeeper and need to give your customers exhortation on the best way to disentangle their accounting hones. By including a FAQ page, adding articles or transferring bulletins to answer every one of your clients’ inquiries you can stay up with the latest. What better approach to furnish them with quality included administration than by sharing data on your site.

So, here we are Immortal Technologies to solve your entire problem. We have good team of website design and development team. We assured you to give your website at professional way.

Web Design Mistakes Small Company does


As a little business, our site Immortal Technologies is a fundamental bit of our showcasing and marking endeavors. Guests are going to our site for a particular reason, and we need to guarantee that we answer their inquiries and utilize our site to offer our item or administration.

On the off chance that you get your site outlined wrong, you can without much of a stretch lose a great many dollars at first, and eventually lose considerably more cash in potential income that you could make from a very much composed, appropriately working site.

Develop your primary concern by staying away from a large portion of these basic oversights among entrepreneurs:

  1. Putting urgency over understanding your target market.

Rather than concentrating on completing your site as quickly as time permits, you should first research your intended interest group in your particular business sector. At that point, plan your site around your examination.

Case in point, if your objective business sector is more established, maybe the text dimension ought to be bigger. On the other hand if your item is adapted towards a more youthful demographic, then you have to consider providing food your site to be cell phone good.

You must figure out where ought to your clients go once they get to your site? That question is effortlessly addressed on the off chance that you know your business sector.

  1. Design is too busy or flashy.

My organization, Immortal Technologies, is a web configuration and advancement organization, and we realize that with a specific end goal to be effective on the Internet you have to concentrate on promoting your site — not an ostentatious outline. Your outline ought to be centered on bringing clients there, as well as getting them to the opportune place once they achieve your landing page.

Additionally, garish sites don’t look great on cellular telephones or tablets, and an expansive greater part of Internet clients now visit sites from these remote gadgets.

Keep in mind: when a guest goes to your site, they likely definitely recognize what they need out of it. In the event that inside three seconds they can’t make sense of what to do next, you may need to do a reversal to the planning phase.

  1. No clear call to action.

What do you need clients to do once they’ve discovered your site? Do you need them to purchase your item, reach you, or subscribe to your business e-bulletin? You have to tell guests what the following stride is and when (in a perfect world, at this point!). Your substance ought to answer the inquiry, “What’s in it for me?” and after that the invitation to take action lets them know what to do next.

  1. Paying too little or too much.

You don’t know how often individuals go to my organization after they’ve employed a shabby originator, let them settle on business choices that are poor, and wound up with a horrendous item. In the meantime, organizations get diverted by costly offices that work with huge brands, and don’t understand these offices won’t not have the capacity to help a little business that is ROI centered. Basically: don’t blow your financial plan on your site, yet do your examination to guarantee you’re getting a quality item.

  1. Stale, out-of-date content.

Clients anticipate that your site will contain the most recent data about your items, administrations, and organization. When it doesn’t have this, they may expect you’re not in business any more, or basically aren’t inventive and in front of the opposition. Your substance must address the necessities of your clients (or potential clients) and be upgraded as things change. On the off chance that you have an online journal, overhauling it at any rate once per week — if not more — can help you drive guests to your site and keep web indexes upbeat.

Also, abstain from putting connections to your Facebook or Twitter pages on the off chance that you just have a little after. Individuals may think your business is too little and wind up not procuring you.

  1. Trying to target everyone.

This backpedals to knowing your objective market; your site will be a wreck on the off chance that you attempt to oblige each sort of guest you may wind up getting. It’s best to make sense of your most continuous clients and spotlight on making the most ideal experience for them. On the off chance that you attempt to satisfy the masses you’ll likely wind up not satisfying anybody.

  1. Taking the DIY route.

Our site is regularly our clients’ first involvement with your image. In the event that you don’t have outline experience, do you truly think you can do it equity? Keep in mind initial introductions are everything. Try not to permit your client to make presumptions about your business on account of an ineffectively outlined site.

Strategies to Manage Brand Reputation Online


Your business is just on a part with its notoriety. Regardless of how great your item or administration may be, if your notoriety is discolored, your prosperity will endure. You will lose clients and customers. You’ll lose accomplices. You may even lose workers. What’s more, today, your notoriety is generally constructed on the web. Regardless of the possibility that you run a principally block and mortar business, online notoriety administration is a key thought. Indeed, even a solitary negative survey on Google or Yelp could prompt notoriety harm. How would you participate in online notoriety administration, however? Really, a noteworthy number of entrepreneurs and leaders battle with this inquiry today. Underneath, you’ll discover 10 of the most basic systems for dealing with your image on the web.

  1. Search for Your Company’s Name

Maybe the absolute most essential online notoriety administration technique is to watch out for the discussion. Hunt down your organization’s name on Google, Bing and Yahoo. What are the top results? What number of those are negative? You may be shocked to find that most of the main results are comprised of negative sections making genuine harm to your image and your benefit. Watch the discussion and run seeks on your organization frequently.

  1. Get Active with Social Networking

One more of the most imperative online notoriety administration tips is to guarantee that you’re using long range interpersonal communication. Your business can’t stand to overlook Facebook, Twitter, G+ and LinkedIn. You may likewise need a nearness on destinations like Pinterest, Tumblr and that’s only the tip of the iceberg. Being dynamic on online networking gives you the way to make positive buzz encompassing your organization, and Google specifically adores online networking (which implies that you have an opportunity to make some positive sections in the SERPs). Obviously, the genuine quality here is that you’re ready to make certifiable engagement with your clients and potential clients. That is the genuine estimation of online networking – having the capacity to associate straightforwardly and all the more profoundly with your intended interest group.

  1. Maintain Those Accounts

An excessive number of organizations begin off solid with online networking, yet then let those records fall by the wayside. It’s very simple to do. You get occupied. You have different cases on your time. Different things outweigh everything else. In any case, you can’t bear to give your social records a chance to mope. Great online notoriety administration requires that you stay dynamic and locked in. You have to accomplish more than simply HAVE a record. That record must be dynamic and observed. In the event that your records aren’t dynamic, or aren’t sufficiently dynamic, negative sections can without much of a stretch supplant the positive ones you’re ready to produce. That leads quickly to harm for your image.

  1. Don’t Over Do It

There’s a noteworthy allurement to make accounts on each and every informal organization out there. Try not to fall prey to this. Every informal organization is distinctive, and some will be valuable to your image, while others will be pointless. Do your due industriousness and figure out which systems are justified regardless of your time and exertion. Case in point, Twitter is one of the absolute most vital locales for organizations planning to take part in positive online notoriety administration, and Google is afresh demonstrating tweets in the indexed lists. By drawing in with your clients, customers, business accomplices and others on Twitter, you’re ready to make a noteworthy positive effect. LinkedIn is another easy decision for organizations, yet Facebook might possibly be the right decision for you. The same applies to G+, YouTube and different destinations. Look into each and figure out where your endeavors are best spent.

  1. Optimize Your Site with Your Business Name

Your organization’s site is a standout amongst the most intense online brand administration devices available to you, however you should guarantee that it’s being utilized viably. You need to accomplish more than simply have a site. You should accomplish more than upgrade those pages for your item or administration names and other related watchwords. With regards to online notoriety administration strategies, upgrading for your business’ name ought to be at the highest priority on the rundown. Ensure that few of your site pages are advanced for your organization’s name. Why? Basically, there are few better things to appear in the highest point of the SERPs for a pursuit on your organization than your genuine site. By advancing your site for the organization’s name, you expand the possibility of that event. You can’t depend on your URL and about page alone. You require different pages to include your organization’s name pretty unmistakably (once every 100 words or so ought to be more than abundant). Abstain from utilizing first individual here (“we are your hotspot for… “). Rather, select third individual (“The XZY organization is your hotspot for… “).

  1. Be Aware That Your Personal Reputation Will Affect Your Business

Numerous entrepreneurs neglect to understand that their very own notoriety will significantly affect their online notoriety. Administration of your own notoriety then turns into a necessary piece of guaranteeing that your business can succeed. As per Forbes magazine, “Shareholders may investigate official notorieties before contributing, and surely understood clients in some cases do that before purchasing from or embracing the organization.” That implies you have to find a way to screen, oversee and enhance your own particular notoriety (and additionally those of other chiefs inside your business).

  1. Handle Negative Content Correctly

Whether you run a huge organization, a fair size firm or a startup, odds are great that you’re going to go over negative substance with respect to your organization sooner or later. When this happens, it is completely key that you handle the circumstance effectively. In no occurrence if you ever answer to the remark or post without giving it much thought. Awesome online notoriety administration techniques start with watchful thought, and this unquestionably applies in this occurrence. The most widely recognized spot to run over negative posts is on a buyer survey site (Yelp, for occurrence). Fight the temptation to post a reply in the remark segment. Rather, painstakingly consider the data gave by the analyst. Is there any truth to the circumstance? Is it conceivable your organization failed in some appreciation?

Take this chance to delve into the circumstance and figure out what turned out badly, where and why. When you land at a strategy, react to the individual straightforwardly, not through the audit or post. Reach them through email, or if their data is in your database, give them a telephone call. Ask what should be possible to make the circumstance right. On the off chance that conceivable, give your side of the story and clarify that you’re exceptionally upbeat to make any strides important to redress the circumstance (or clarify what you are now doing to cure it).

  1. Avoid Wikipedia

Wikipedia is an intense instrument, however you may really be in an ideal situation not utilizing it by any means. Why would that be? Basically, you don’t possess the page here. The data can be effortlessly altered by any other individual (actually, you might not have even made your organization page in any case). How precise do you surmise that data is? There’s monstrous potential for that data to be mistaken, and even cast your business in a negative light. Abstain from depending on any pages where you don’t claim the substance. In the event that you utilize Wikipedia by any means, give careful consideration to it and debate any incorrect data with the publication board at the earliest opportunity (note: be set up for an extensive question process here, as well).

  1. Actively Listen

Certainly, some contrary substance is posted by individuals simply searching for consideration. Other substance may be presented by contenders looking for on smear your online notoriety. In any case, that is not the situation for all cases. Some of those remarks, posts and websites might be made by clients with true blue grievances. Listen to what they need to say. Utilize this as an open door for development, and after that demonstrate the notice or analyst how you’re making a move. Keep in mind that each client who leaves disappointed is one more who is setting off to your rivals, and do what you can to change your procedures, charges or practices to better position yourself as a genuine pioneer in the business.

  1. Get Help

Online notoriety administration requires a noteworthy speculation of time and exertion. In case you can’t make that venture yourself and take after the best practice tips recorded above, you require help. An online notoriety administration firm can help you screen the discussion, stay drew in, and get to the base of the issue with negative substance. With the privilege online notoriety administration strategies, such an accomplice can push down negative passages and populate the SERPs with positive substance that leads back to your site and other online stages. The right firm can likewise help by giving online notoriety administration preparing and courses, free devices and significantly more. Regardless of the extent of your business, or your industry or corner, online notoriety administration is a key thought. Without the right strides, you could be unsaleable harming your organization‘s single most profitable resource.

Web and Enterprise Portals Design by Immortal Technologies

Immortal Technologies is a one-stop entryway advancement supplier. Our skill permits building entry arrangements that join data get to and content dissemination with cooperation, work process administration and long range informal communication components.

Building Intranets, Extranets and Internet Portals

In view of the more elevated amount standards of being a solitary access point to different data assets, web and venture entryways join information sources, substance and applications in one place and make them accessible for clients relying upon an extensive variety of business targets and client parts.



Enterprise Portal                                                           Public Portal

To succeed in today’s aggressive surroundings, open even and vertical Internet gateways (that go for get-together, combining and moving information and web content towards their group of onlookers) ought to fulfill an arrangement of utilitarian necessities in various related ranges – like furnishing clients with e-trade highlights, improved inquiry alternatives, voting and remarking usefulness, profiling and interpersonal organizations network, and so on

Endeavor gateways, thus, serving as business procedure quickening agents encouraging access to corporate data environment, require much area information and business examination abilities from an advancement group to make an answer ready to bolster operational exercises, joint effort, basic leadership, learning administration, and so forth.

Immortal’s skill squares make esteem adding gateway arrangements customized to your requirements and persistently enhance and amplify them by coordinating new modules:

  • Everlasting’s way to deal with entryway engineering is grounded on giving however much opportunity to changes, useful augmentations and new frameworks mix as could be expected — all to bolster your business development. We give full backing of SOA standards, widely use institutionalized conventions and create straightforward and all around reported custom APIs.

Skills Mapping

 Anytime — Anywhere Access

We give far reaching versatile advancement to entries (both portable web and local portable applications) which makes entry information naturally accessible from cell phones and cushions, enhances substance and information accessibility and influences gateway administrations conveyance. To build nearby availability (e.g. for conveyed workplaces) we convey entryway information and substance synchronization and replication arrangements.

Integration capability

We have boundless involvement in business process computerization. We can interface a gateway answer for various endeavor information sources and applications, including execution of Enterprise Service Bus (ESB) basic venture entrance. We likewise have broad experience of reconciliation with outsider web administrations, news encourages, installment passages and informal organizations.


Performance and scalability

Together with very expert and profitable entrance engineering, We conveys server ranch topology plan and numerous homestead arrangements and setup administrations (for entries to be sent on corporate servers and in server farms). Moreover, our group has solid abilities in using virtualization advancements and facilitating applications in mists. Unfading group guarantees that entrance handles high loads by actualizing load adjusting systems, database execution advancement and best-work on programming designs


Immortal Technologies pays great attention to ensuring portal security:

  • Restricting data access as necessary and providing user roles management.
  • Securing sensitive online transactions with SSL
  • Implementing data encryption and digital signature solutions
  • Providing OWASP and PCI DSS pre-certification audit and preparations

Importance of Social Engagement in SMO


Organizations are continually worrying about online networking. Is it true that we are doing what’s necessary? Is it accurate to say that we are on the right channels? Is it true that we are pleasing our fans? Is it truly profiting?

These are all incredible inquiries (we especially like that last one) and it really takes a great deal of work to answer each of them. One of the approaches to quantify the estimation of your social speculation is with regards to how it’s conveying movement to your site. Certainly, there are the people who come through from a connection on one of your social channels, but at the same time some sign your joined social nearness is an element in how well you rank in Google query items.

The Social-SEO Connection

Google has been truly close-lipped regarding what number of social variables add to your inquiry rankings. They have said it was one thought among numerous in their calculation and afterward in their normal design turned out two or after three years and said it wasn’t. A debt of gratitude is in order for making life simple on us, Google.

We know 2 things for sure:
1. Most SEO experts trust that online networking nearness and engagement is surely one of the positioning variables Google considers. Nobody supposes it’s an essential component, however it is a main 10 variable as per the latest Search Engine Ranking Factors distributed by Moz, a very regarded name in the inquiry advertising field. Their yearly study depends on both target and subjective examination by promoting experts around the globe.
2. Online networking can convey movement to your webpage and Google IS paying consideration on that. Movement coming from online networking profiles can be a genuine in addition to. Social engagement and cooperation tells Google your business is being discussed and connected to. It’s an indication that your business is open, centered around client administration, and responsive on the web.

So what does this mean for you?
1. Guarantee your social profiles are upgraded as every online networking webpage prescribes. On the off chance that your profile is just 70% complete, get in there and make it 100%. Guarantee your profile is connecting to your site and your image, office, staff and items/administrations are very much spoke to.
2. Online networking locales are ravenous for substance, so give them what they need. Facebook specifically is making it less demanding and simpler to share more substance right on their stage, including spilling video and more frame articles (through their Notes highlight). At whatever point you are creating content, consider its “offer capacity” variable and how likely it is individuals will lock in. Data representation, articles, recordings, overviews and so forth are all things known not footing with clients. Continuously make a point to connect back to a pertinent asset on your site.
3. Keep the conversation going. Continuously remember that in case you’re in a social space, you should be prepared to take part in and screen that space. Thank clients for their remarks freely, give extra connections to look at, and keep them needing to add to your profile. Never let remarks, great or awful, wait for over a day at most without an individual reaction.


While Google isn’t coming right out and saying that being dynamic on social destinations enhances your hunt rankings, it’s truly difficult to comprehend as of right now that such movement wouldn’t have a constructive outcome. In case you’re doing everything a contender is doing, in addition to enchanting your clients and fans on an assortment of social channels, is there any valid reason why Google wouldn’t have any desire to send more individuals your way? As we’ve said commonly some time recently, full-circle online engagement is the thing that Google needs and what it rewards in its rankings.

Questions and Answer about Online Reputation Management


Online Reputation Management is as fundamental to an organization as it is to a Human Being. It is characterized as a procedure of controlling the audits of the general population when one quests your organization’s name on the Search Engines. The procedure manages the organization’s image in the online business sector. The group we are talking is the whole web including Search Engines, Blogs, Forums, Social Networking Sites and so forth.

Online Reputation Management is an approach to redesign your positive input, demonstrating it at the top in the SERP and pushing down the negative surveys of the organization’s site to keep up the notoriety of the organization.  ORM is a way to help your company show its best face forward by protecting against unchecked defamation and by providing market stability.

Discussing why Online Reputation Management is important and why it’s something which can’t be missed is a result of the drifting Digital Age. Web has risen as a solid medium to interface with individuals furthermore, a medium to share, express perspectives, and feelings about everything. For the customers and for the organization proprietors, the input assumes an exceptionally real part.

It is astutely said, it takes quite a long while to construct great notoriety, however just few moments are sufficient to demolish it! Same runs with any organization; It take years for a brand to assemble its notoriety however one and only negative survey can demolish the picture of the brand.

Before Internet appeared, Businesses took care of their messages by means of restricted correspondence channel. Since web has now turned out to be so dynamic, the messages are presently being taken care of by means of Social Media, Customer surveys, Forums and Blogs, and so forth; henceforth, making it exceptionally vital to have an online notoriety record.

Online Reputation is not something which stays for a brief timeframe; notoriety either makes you or breaks you! On the off chance that you don’t deal with your image online then there are chances that another person may do it for you. Say if your image is doing great, the contenders would be desirous of you, attempting to annihilate your notoriety by any methods. In the event that you are not dealing with your notoriety on the web, you will scarcely become acquainted with what’s your present status. Shielding yourself from a negative remark, video or from a false blog entry, and so forth, you need an Online Reputation Management.

Individuals can stoop down to any level to wreck your open picture. They can document a dissension against you, may advance your opposition or maybe can make a negative picture by composing shoddy proclamations for your sake by making fake records. Dealing with your notoriety is not about advancing yourself but rather it resembles shielding your picture from getting annihilated.
Wonder who cares about online reputation. Let’s have a look.

Isn’t it regularly said that notoriety is the thing that matters by the day’s end. In the event that you are a business, your notoriety specifically influences your deals; in the event that you are a business, your notoriety straightforwardly influences your status in the organization. Notoriety Matters! Presently a-days, each other individual inquiry the web either out of need or interest before settling on a choice. It is a typical propensity to swing to Search Engines in the event that one needs to take in more about something. Consequently, your notoriety online goes far towards making a man’s assessment about you. The most widely recognized gatherings that are well on the way to find you online are:

  • Consumers
  • Business partners
  • Stock holders
  • Marketers
  • Journalists
  • Prospective employers
  • Co-workers
  • Personal contacts

Keep in mind, People loves to Google. They are so attached to completing hunts on Google, even to look for best nourishment place in the town, they will Google it.

Steps for diagnosing your Google Rankings and Online Reputation.

Your initial step will be to investigate. Dissect and distinguish what your Google rankings are, furthermore have a smart thought about your online notoriety.

You can’t control any circumstance without first discovering what the issue is and how awful is the it. The principal thing to do is to know your Google positioning, as then just you will know where you remain on SERPs when you make a quest for your business name. Subsequent to looking where you rank on SERPs, roll out the essential improvements to enhance your rankings.

Firstly, Google your business name.
Sign-out of your Google record and make a quest for your business name. Since Google customizes query items taking into account your area and as per the data Google has about you, through your Google account. This may modify the outcomes you get. Consequently, sign-out to get the genuine picture.


Secondly, Diagnose
Check the classification your business falls under and additionally your Google rank and your online notoriety, once you have the query items before you. After this, choose which class best depicts your business name on the main page of the indexed lists.

A tender update, concentrate on the principal page of Google query items as 93% of the clients never go past the initial 10 results on SERPs to assemble an impression.

Online Reputation Management


There are three types of online reputation which affect your business:

  1. Irrelevant Reputation: In this kind of notoriety, the outcomes which go ahead the SERP are about you, yet they barely have any effect to you or your image. They neither help you nor do they hurt you. The odds could be that the data is either obsolete or immaterial. For instance: “X” individual hunt down your organization name ‘Immortal Technologies’ yet the outcomes appeared on the SERP are not significant to the required inquiry written by the searcher. The outcome is superfluous to the hunt question. Subsequently, it is known as immaterial notoriety.
  2. Positive and Relevant Reputation: In this sort of notoriety, the outcomes you get on SERP discuss your gestures of recognition, how well are you getting along, how well are you serving to your clients, the positive criticism. This implies it is possible that you have a decent hang on your clients or you are dealing with your online notoriety entirely well.

Impact of Positive and Relevant Reputation

  • Retention of customers: Creating new customers or leads is constantly troublesome than keeping up or getting the business from the current one. Holding a current customer will include less time and assets and the inclination accomplished in precious. Along these lines, with great notoriety, it’s simpler to hold the client. Why lose the least demanding winning which you can bring by keeping up positive notoriety.
  • Attract new customers: In today’s reality, individuals are innovation monstrosity. Individuals are admirably checking online about the items they need to purchase furthermore taking a gander at what others need to say in regards to the item before obtaining them. In the event that your organization or the brand has a decent notoriety on the web, you will draw in more clients; in this manner, acquiring new business.
  • Positive Reputation brings in new business and investors: Positive Reputation helps you bring new business and speculators, as well. At the point when your business is doing admirably, you get to be observable. There are chances that you may be offered incredible arrangements by some different organizations which will work with you and there can be speculators who need to put their cash in your business. Making an online positive notoriety for your business is difficult. It is not’s some tea, not everybody will put in that diligent work which is required. Be that as it may, to support in this aggressive world, it is crucial to assemble your positive notoriety and keep up till the end.

    3. Negative Reputation: This sort of notoriety is the most undesirable one. The outcomes appeared on the SERP are negative which conveys a negative effect to your image or the organization name. It is anything but difficult to stain anybody’s notoriety by essentially posting a photo, by sharing a notice or just by a blog entry from a non-fulfilled purchaser or a present worker or possibly a contender. Google gets it all. The picture can be discolored inside seconds. For instance: neighborhood news titled “XYZ Company positioning keep going for Customer fulfillment”.

    Impact Of Negative Reputation

  • Negative reviews lead to negative image: This sort of notoriety is the most undesirable one. The outcomes appeared on the SERP are negative which conveys a negative effect to your image or the organization name. It is anything but difficult to stain anybody’s notoriety by essentially posting a photo, by sharing a notice or just by a blog entry from a non-fulfilled purchaser or a present worker or possibly a contender. Google gets it all. The picture can be discolored inside seconds. For instance: neighborhood news titled “XYZ Company positioning keep going for Customer fulfillment”.
  • Loss of Existing Clients: The web is a spot where irregular individuals talk about arbitrary points. There are gatherings and exchange boards, where individuals examine about their issues. Individuals impart their insight and gain from others, as well. One negative survey from your current customer or from a current unsatisfied customer can prompt loss of your other existing customers. The verbal exchange on web assumes an extremely compelling part to make or break your business.
  • No new business: Negative audits about you or your organization will bring you no new business. Each individual who will contribute cash on you will pay special mind to your notoriety in the business sector. One negative audit will settle on his choice sketchy to work with you. Along these lines, making issues to get new business.
  • Unsavory Records: Negative audits about you or your organization will bring you no new business. Each individual who will contribute cash on you will pay special mind to your notoriety in the business sector. One negative audit will settle on his choice sketchy to work with you. Along these lines, making issues to get new business.

A way to success – Online Reputation Management!

Follow the simple process to maintain your business reputation:

  1. Monitoring: As a website admin, you have to think about everything that is being discussed your site. What is the stage your site is being referred to at? Will that specify influence you decidedly or negatively affect your notoriety? Who is discussing you or any of your items? What are they talking? You need a response to the greater part of the above inquiries. This is the time where all the devices prove to be useful. Some of these apparatuses that could help you in discovering answers to the above inquiries are Google Alerts, Yahoo Alerts, Twitter Search, and so on.
  2. Preventing: Online Reputation Management is worried with dealing with your organization’s name, your image name, your name, names of abnormal state officials connected with your organization, your item’s name, and so on. Regardless of the fact that one of these things is harmed, it will spread like a pestilence to every single other thing too. For this, you initially need to take a few to get back some composure on online networking stages and get enlisted there. Another powerful method for keeping the harm to your sites is by composing a web journal.
  3. Fixing the damage: In the event that the harm has as of now been done, you have to quickly repair it. Enlisting an ORM master may help you. You can even go up to the site and demand them unassumingly to put it down.

On the other hand, you can likewise begin making utilization of the intense online networking accounts; make a system of connections and after that connection it to your principle site.

Reputation Management made easy with these tips!

  • Keep a strict vigilance on your online content. As soon as you find something negative, deal with it in the appropriate way.
  • Google is the mantra. Google your company’s name and see what shows up in the search results.
  • You could also try Google Chrome’s ‘incognito’ mode to make a search. This mode removes some of the personalized results that Google serves to its recognized users and presents you with more generic search results. These results will be similar to what others might see online.
  • Check the first 3, 4 or 5 pages of search results for any negative mentions about your business online. Such mentions don’t take time to travel to the first page. You can also make a spreadsheet and not down which results were positive, negative or neutral. Which results you can control and influence and which ones you can’t.
  • Be active online. Give immediate responses to unhappy customers on social media or directory sites. Respond in a way that covers up for the negative mention.
  • Everybody love freebies. Respond to positive mentions with discount coupons or freebies as a way of saying thank you.
  • Reviews! Get as many positive online reviews as possible. Encourage your happy customers to post reviews. Positive reviews help in getting higher search rankings online.
  • Respond to tweets and Facebook comments. Customers usually expect quick responses to their requests.
  • Post videos with your company’s name on YouTube. YouTube is a search engine itself. Google gives importance to YouTube content and at times ranks YouTube videos higher than websites, for search results.
  • Be very cautious of your personal activities. Don’t let them tarnish the reputation of your business.
  • Content is king and quality content is the key to having a good reputation. Good content on your blogs and elsewhere on the site provides more authority to your brand’s name. It also helps in pushing down search results of any negative review your business may have gathered.
  • Develop good relations with the media. Media can help you to develop a positive image. It is an effective medium for getting the right exposure. Hence, make it a priority on your marketing and reputation management plan.
  • Monitoring your online reputation can be a lengthy task. The bigger the business, the bigger the task. So, prioritize which online portals are more important for you to monitor. Pay more attention to them.

Increase Your Website Traffic Through Twitter


There are some guideline Immortal Technologies use for Twitter tips and tricks. These tips help make your Twitter experience more enjoyable and can help increase your followers.


  • Change your profile picture. Use a picture of yourself to make it seem more personalized if this is your personal Twitter account.
  • Utilize as much of the 160-character limit Twitter BIO space allows. Include keywords your followers or potential followers may be trying to find.
  • Create your own background image. However, do not make the image too much like an ad or sales pitch. The background image must be less than 800k and we recommend a size of 1600×1200 for a large image or smaller if you plan on tiling the image or just having it on the left-hand side. Finally, keep in mind that smaller resolutions and monitor sizes hide much of the background.

Third-party tools

Take advantage of the hundreds of different third-party online tools and services that enhance your Twitter experience. Below are a few of our favorites.

  • TwitPic – Take advantage of TwitPic to post pictures on your tweets. If you want to post pictures while away from the computer, use the Twitterific app.
  • Qwitter – Great service that sends an e-mail anytime someone unsubscribes from your Twitter profile and mentions a possible Twitter post you made that may have caused them to leave.
  • Manageflitter – Fantastic site for managing your followers and getting an overview of people not following you back, quiet users, and inactive users.
  • WeFollow – Great website that allows you to add yourself to a listing of Twitter users by tags you find interesting.
  • SocialOomph – Another great service with a collection of free Twitter tools including the ability to schedule when tweets gets posted.
  • Twitter Fan Wiki Apps – Finally, this wiki has a listing of several hundred different Twitter applications and tools for users wanting more.

Use Twitter search

Take full advantage of the Twitter search tool. Below are just a few tips that can help improve your search capabilities on Twitter.

  • Search for your website or blog URL and see if others are mentioning your page.
  • Search for anything near you by adding near:”city state”. For example, typing near:”Salt lake city Utah” club would return current tweets that have happened in Salt Lake City, Utah with the keyword club in them.
  • Find people whom you may enjoy following by searching for keywords that interested you.
  • If you do not want tweets with links add ? -filter:links at the end of your search query.
  • Need more options, use the Advanced Twitter search.
  • Any time you get excellent results, click the “Save this search” button to save them. For those with the old Twitter interface, these results can then be found under “Saved Searches” on the right-hand part of your profile. For those with the new interface, they are under the “Searches” tab next to your timeline.


  • Engage followers.
  • Do not follow too many people. No one wants to follow someone following thousands of people with only 10 followers.
  • Retweet interesting posts.
  • Retweet and participate in conversations with people with lots of followers.
  • Realize it is impossible for anyone to read every tweet.
  • When first joining do not follow hundreds of people, doing this may mark you as a bot.

Create useful and interesting tweets

  • Try to make all your tweets informative, useful, or funny.
  • Do not post mundane posts, e.g. eating a bowl of cereal.
  • Add hashtags to your tweets. For example, if your tweet is about computers, consider adding #Immortal_Techno in the tweet.
  • Tweet frequently. No one is going to follow someone they do not know who has not tweeted in months. Try to tweet a few times a week or daily if you can manage.
  • Do not whine or complain. Most people unfollow anyone who constantly whines or complains.
  • Try to make your valuable tweets during the times people will most likely see them.
  • Keep some space available in your tweet in case someone retweets your post.
  • Use special characters in your tweets.

Ways to BOOST Your Social Media Traffic


Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day after day. However, it also requires lots of constant hard work and usually it can take some time before you can actually see the results.

One of the best things about social media is that you get lots of different results. By following the tips in this article, you will not just increase your traffic, but you will also get more fans and followers, get more social media engagement, build relationships with your audience and reach a wider audience.

One of the great things about social media is that you can apply very similar techniques between different social networks. Twitter and Facebook, for example, might not have anything in common except the social aspect, but in the end, posting great, valuable content is one of the best ways of increasing your traffic.


Here are some of the ways that Immortal Technologies use to  increase your social media traffic:

  1. Profile

It all starts with the profile – no matter the social network, a complete profile is a must-have. Spend some time to make sure you complete all the relevant categories and fields, and most importantly, that you provide links to all your websites. On Twitter, I would also recommend you write down your website address in your description so that people can easily see it. On LinkedIn, you have the option to personalize your links. It’s very easy to do, and can make a big difference, as seeing “company website” might not entice lots of people to click on it.

  1. Join Different Social Networks

Social media traffic is at its best when you use more than one social network. I personally believe it is best to try out several social networks, in order to figure out which ones bring you the most traffic. However do consider where your audience is, it’s important you focus your time and efforts where they are engaging so that you can listen and engage with them.

  1. Post Regularly

Once you start posting on social media, it’s very important to keep it up regularly and be consistent.  You won’t keep getting traffic from social media unless you keep posting and engaging constantly (preferably daily, or at least during weekdays). It pays to be human on social media – don’t just post links all the time, but also images, videos, text only posts and even posts that don’t have anything to do with your business. It might not get you traffic, but by only posting links you will put most people off by being too sales-y.

  1. Post links to your blog posts


Posting links to valuable resources is one of the top ways of getting traffic from social media.  Whenever you write a new blog post, article or have a new valuable resource on your website, make sure you post it on your social media profiles. However, don’t just post the link and the title of the article/resource – rather, try to write a short introduction that will make people want to click on the link and read more. You could also ask a question within the post, so that you can also attract some more engagement to the post – more engagement often times leads to more traffic!

  1. Engage!

The ‘secret’ to social media success is lots of engagement. By engaging regularly with other people on social networks, you will drive more people to your profile and updates, and therefore ultimately increase your traffic. Commenting, liking, sharing of other people’s posts and updates, asking and answering questions all help increase engagement.

  1. Join some of the lesser-known social networks

Facebook, Twitter and the like might be the top social media traffic generators, but sometimes the smaller and niche social networks can also be great sources of traffic. First of all, try to find out if there are any social networks that deal directly with your niche (Like GoodReads for book authors) and join them. This is where you can find lots of people that could genuinely be interested in what you have to offer – which results in more traffic. I would also recommend trying out some of the smaller social networks, like StumbleUpon – you can simply share your content on these types of social networks, which wouldn’t take too much time and can still bring in some extra traffic.

Photo of Byron Bay – one of Australia’s best beaches!

  1. Create and join groups/communities etc.

Groups and communities on social networks can be great sources of traffic. If possible, start by creating your own group and then join other groups that relate to your niche. Make sure you join groups that are active – meaning people are engaging constantly.

You can then post your link updates in these groups, but make sure you also check out the rules and regulations of each group. It’s very important not to focus on sales updates, but rather engage with other group members. This way, you won’t be too sales-y and people will be more inclined to read your updates and eventually click on your links.

  1. Use hashtags

Hashtags are on most major social networks – Instagram, Twitter, Google+, Facebook etc. Hashtags can help grow your traffic by making your social updates more easily discoverable. I recommend using no more than two or three hashtags per update, as too many of them will put off some people.

Try to also look at which hashtags are trending for the day and use them in your updates wherever possible. There will be more people searching for those hashtags, so your updates have better chances of being seen.

  1. Post at the right time

The time when you post a new update can have a huge influence on its success. If you post at the right time, more people will see it – and therefore, you will get more traffic and more engagement.

Unfortunately, there is no right time there works for everybody across all social networks. And one of the main characteristics of social networks is that they have no geographical barriers, meaning that you can have fans and followers everywhere in the world.

Although there are different studies that show when people are most active on the different social networks, the best way to find out the best hours to post updates is by trial and error. Try posting at different times during the day and night and see at what times you get the most engagement and clicks. You can then use scheduling tools to schedule your updates so that they go at those exact times, even if you are not available.

  1. Add social sharing buttons to each of your blog posts

By adding social sharing buttons to each of your blog posts, you make it much easier for your readers to share your posts to their own friends and followers. This way, you increase your reach within social media with minimal efforts on your part and more people will be able to see your link and therefore, drive more traffic.

Difference between Web sites and Web apps


The term “web app” has been around for the past years – we’ve all heard it and used it more times than we care to remember. Yet there remains a debate on where “web sites” end, and “web apps” begin

Definitions of web sites vs. apps

Web sites are so deeply embedded into our daily culture that it is impossible to imagine life without them. Even as a developer, I find it hard to remember the times from my childhood when my chubby little hands didn’t yet know how to type. In the last two decades, the Internet has grown, expanded, exploded and became impossible to ignore, making any keyboard without an Internet connection pretty much useless.

In the last few years, the web brought with it a new term that can be exciting and confusing at the same time: “web app”.

But what is a “web app”, how does it differentiate from a “web site” and why does it matter?

Understanding this difference ultimately makes us better users or developers? Is a business going to blossom just by marketing its online presence as a “web app” instead of a “web site”?

The difference between Web sites and Web apps

In the pre app store era, the word “applications” had been applied to Web sites that provided advanced user interactions and capabilities previously available only through installable software. Early examples of web applications include Webmail, Google Maps and Google Docs. Compared to the classic web, i.e. blogs and news sites, web apps provided a richer user experience and access to advanced browser capabilities.

Today single-page web sites might still be referred to as web apps, but it’s more about the task focus than the technology itself. From this perspective, as Immortal Technologies explains, “The use case of an application is always to DO something with it”.

The task centricity of web apps is easier to understand if you think of smartphones or tablets: an app’s purpose is to achieve a specific task, like making a call, checking your email or finding a taxi nearby.

Some may argue that we can simply classify Web sites as being read-only and Web apps as being read-write. That certainly seems simple enough:Web sites are for consumption what Web apps are for creation. Does it sound right?

For developers, it is easier to draw the line between web sites and web apps if we think of the technical distinctions. Web apps have some defining attributes that bring them closer to their native counterparts:

  • self-contained
  • rich/interactive user interface, possibly mimicking the native UI of the device
  • using advanced device capabilities – like geolocation, camera integration, or other technologies that the W3C Device APIs and Policy Working Group is developing
  • action-oriented rather than information oriented
  • not relying heavily on (or hiding when possible) the browser chrome (back button, reload button, address bar)
  • working off-line, for example using HTML5 ApplicationCache, localStorage, or indexed database


Seeing how flaky our connections are – I am writing this on a plane – our apps should make people as effective as possible and this means we shouldn’t be dependent on a connection. The interface should be usable whilst we are off the grid and sync as soon as we go online”.

But how can we explain the difference to non-technical users? And, do we need to?

According to us, a Web site can be presented as a Web app as long as users consume it in a similar way they do a native app. If it’s exposed as an iconified app and used for a specific task, it shouldn’t matter whether it’s contained in the browser or installed via an app store.

Creation versus Consumption. Pearce asserts that read-only interaction should be classified as a site, but this criteria is not sufficient to distinguish between web sites and web apps. We still have cases like Flipboard (clearly oriented towards consumption) or Twitter and Facebook (with entirely user-generated content) that do not fit in any box.

Linkability. Since both web sites and web apps can be launched by entering a URL into a browser or from a home-screen icon, this is clearly “not a reliable way to distinguish between web apps and web sites” according to Pearce.

User Experience. Visual pizzazz is an important argument, one that users might particularly relate to, but is also a fuzzy boundary. What if my site displays a fixed toolbar, but no back button? What if my list appears as hyperlinks instead of ‘tappable’ items? What if I use plain scrolling instead of smooth fancy bars?

Architecture. In the case of single page webapps, is SEO the price to pay when choosing to give the browser far more autonomy and responsibility and take advantage of its HTML5 APIs like storage? Do Web sites have SEO capabilities while Web apps don’t? We are back to explaining the differences between the two by using technical terms.

Should you be building web apps or web sites?

This question might be regarded as a technicality with a pinch of marketing to spice it up. This reminds me of the “HTML5 is ready” contest by Sencha that was announced a few months back, encouraging developers to draw inspiration from native apps and create similar web apps that show off the capabilities of HTML5.

The creators of the competition correctly argued that “the mobile web is the most fertile ground for leading edge web development because it doesn’t have the legacy of the older internet explorers that the desktop does. You can start your development with the assumption that your app or your content will be used in a fairly recent browser, so you can take advantage of a whole host of features like Canvas, inline SVG, HTML5 video, CSS3 styling etc. that bring the experience alive for the user”.

Would it be safe to argue in favor of building web apps instead of web sitesespecially on mobile? Mobile users perform specific tasks on their devices, so a web app that offers the same experience as a specialized native app might gain more interest compared to a regular website.

Long term the distinction should not matter. According to FT’s Stephen Pinches, it really doesn’t make any sense, on the long term, to speak about the future of the mobile web: “there shouldn’t be “mobile” and “desktop” but simply good, user-centered design, which adapts and responds to the screen size and features of the device upon which it is displayed. However, on short to medium term, there is a need to differentiate and ensure the user experience is as good as possible on a given device.

The ‘app-ification’ of the Web

Whatever your preference may be, there is an increasing number of mobile developers targeting web apps. Based on VisionMobile’s latest Developer Economics survey of 6,000+ developers, already 23% of HTML5 mobile developers develop web apps, compared to 38% who develop mobile websites.

With browsers increasing support for device APIs, and with a growing number of developers going direct to native with PhoneGap, Icenium or Appcelerator, or even with the recently launched Firefox OS, the web world is clearly moving in the direction of apps.