Tips that will Improve Site Retention

Few website visitors have the patience to remain on a website that is difficult to navigate. As such, a website with a poor user experience will almost always suffer from high rates of abandonment, or at least higher than necessary. A modern website should not only “look nice”, but should also provide an intuitive user flow that guides visitors through the site, as opposed to forcing them to find their their way around. Immortal Technologies shares four intuitive navigation tips that will improve site navigation and visitor retention.

1. Use Highly Visible Buttons. Few website design elements grab a visitor’s attention faster than a clickable button. Long used on desktop design, clickable buttons have become particularly useful for creating navigation for mobile interfaces. As such, buttons should be used often, contain concise verbiage, and be placed consistently across pages. Additionally, buttons should be designed with sizing and padding in mind for touch screen navigation..

2. Keep it consistent. Navigation should be laid out in the same way on every page, including the main and side navigation as well as in page elements. Users shouldn’t need to figure out how to navigate each time they move to a new page.

3. Utilize sticky navigation. Sticky navigation keeps important navigation items, such as the main navigation fixed in place as users scroll down a page. Maintaining menu visibility at the top of the screen eliminates the need to scroll back up to continue navigating the site. Sticky menus make navigation more efficient and can improve visitor retention, since the menu accessible at all times.

4. Leave a breadcrumb trail. Breadcrumbs show users where they are within a website’s navigation as well as the steps they’ve taken to get there. Additionally, visitors can more easily retrace their steps, if needed, to pages previously viewed. While breadcrumbs have fallen out of favor in some modern design trends, finding clever and aesthetically pleasing ways to implement them, is worth the effort from a user experience perspective.

Get Traffic of your site with SEO work

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In January, our customer page was getting 792 month to month visits from pursuit. In March, it had developed to 12123 visits. A SEO change of 2600%.

In case regardless you’re understanding, you’re likely pondering “what clever approach to build movement did we utilize?” That’s precisely the sort of outlook I had when I attempted to expand the activity for our past item, Hype marks.

Immortal Technologies attempted virality circles, open diagram activities, reputation tricks, and squeeze pushes. These systems gave spikes, yet the following day activity would dependably tumble to the same low levels. The diagrams talk louder than words:

Truly the most “clever” approach to get movement is really to adhere to the exhausting fundamentals.

How could i have been able to I go from the second chart to the main diagram? By making a multi-faceted long haul SEO methodology and taking the time and push to spend around a hour a day executing it. What was my exhausting, yet clever SEO procedure? Continue perusing to discover!

The orange line is the natural pursuit movement to our sprinkle page. The Blue line is the aggregate. As should be obvious, natural hunt has been a noteworthy segment of our development.

We began scarcely positioning for the name of our organization, and wound up with high rankings on vital watchwords, and sound inbound activity from blog entries like this!

 

4 Steps to Improve SEO

Here are the strides I went through to enhance Tint’s SEO.

Step 1: Do the homework.

  • If you have no involvement with SEO, I exceedingly prescribe taking several days to inundate yourself in fundamental SEO ideas and procedures as an essential to everything else. There are numerous SEO myths that keep on spreading as there is no authoritative recipe to positioning very. Arm yourself with information.
  • Check out SEOmoz’s Beginner’s Guide to SEO. A profoundly suggested guide for apprentices that separates key SEO ideas in an effortlessly edible arrangement.
  • Google gives a SEO Starter Guide that demystifies what Google takes a gander at when positioning pages.

Step 2: Find keywords.

  • Pretend you’re a client for your own particular administration. Which catchphrases will you hunt down? This is an inquiry that could be viewed as even before naming your business, yet expecting that your business is now named, begin by asking yourself what watchwords you would hunt down, and get in the propensity for asking your clients how they discovered your site.
  • Find out what watchwords your rivals are utilizing. Some great apparatuses for this are SpyFu, Alexa, and OpenSiteExplorer.
  • Write every one of them down in a major rundown and afterward utilize the Keyword Explorer apparatus to make sense of which ones are high in volume and low in rivalry. Selecting the catchphrases that you ought to target is a greater amount of a craftsmanship than a science and will require enough client criticism to give you an instinct regarding how “prepared to purchase” clients will be who are hunting down certain terms.
  • Search for the watchwords you are focusing on and perceive how you stack up against the opposition. Just pick watchwords that you think you can really rank profoundly for. You should search for feeble rivalry. Powerless pages as a rule don’t have the catchphrase in the title, are from a dishonest area, or the substance doesn’t precisely identify with your watchword. Solid pages incorporate effortlessly unmistakable brands/areas, catchphrase enhanced greeting pages, and pages with extraordinary substance/social approval (articles with heaps of tweets/shares).

Step 3: Optimize site for keywords.

  • If conceivable, begin by placing watchwords for the sake of your business or in the url of your site. For instance, in case I’m offering Dog Food in Dover, your area could be doverdogfood.com.
  • Tailor your title and depiction of your pages to contain these watchwords. Try not to be enthusiastic, as Google can sense when substance is excessively loaded down with catchphrases, so sprinkle them into your substance so it is still straightforward as a client and doesn’t look spammy.
  • For watchwords that are exceptionally important to your business, fabricate points of arrival that objective those catchphrases particularly and after that assemble backlinks to them to push those pages as high as could be allowed in the positioning for those watchwords. For instance, on the off chance that I needed to advance Tint for Events, I fabricate a presentation page customized to clients who might look “online networking for occasions”.

Step 4: Set up and commit to a long-term SEO strategy.

  • Learn about substance promoting. Begin a site for your business, yet remember that your site ought to be taken into account your clients! So put some exertion into your substance! Google tracks to what extent clients spent on your page with a specific end goal to decide how helpful the page was to them, so the better your substance is, the higher you rank. Numerous organizations commit the normal error of utilizing their site as a spot to dump their exhausting public statements. Your clients couldn’t care less!
  • Great case of organization online journals incorporate SproutSocial Insights, SEOMoz’s web journal, and the Mint website. These organizations are doing it right!
  • Also, check group destinations like Quora, StackOverflow, and Reddit for inquiries or subjects that you can add to, particularly addresses with respect to issues that your clients regularly have. (protip: Use the substance from your blog entries to answer their inquiries.)
  • Other methods for creating backlinks are getting press, visitor blogging, and directing online classes.
  • If you’re a territorial business, nearly track your local rivals’ rankings and watchword focusing on endeavors. For territorial watchwords, you don’t need to have the best Italian eatery SEO positioning on the planet, simply the best one around the local area.

A long haul methodology for SEO ought to incorporate an assorted choice of inbound movement from various sources including online networking, sites, and Q&A locales.

By taking after the progressions above you can start your trip from SEO Zero to SEO Hero, the exhausting way.

Immortal Technologies is approach to positioning high is diligent work. It requires huge long haul exertion that can take months, and lamentably it’s not as simple to track SEO execution as it is to track the execution of different parts of your business. In any case, it truly can be the distinction amongst life and passing for organizations relying upon hunt clients. On the off chance that you take after the progressions above I promise you’ll begin seeing incremental changes in your SEO. Continue investing steady exertion in getting quality backlinks and giving quality substance, and the outcomes will compound!

 

Web Design Mistakes Small Company does

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As a little business, our site Immortal Technologies is a fundamental bit of our showcasing and marking endeavors. Guests are going to our site for a particular reason, and we need to guarantee that we answer their inquiries and utilize our site to offer our item or administration.

On the off chance that you get your site outlined wrong, you can without much of a stretch lose a great many dollars at first, and eventually lose considerably more cash in potential income that you could make from a very much composed, appropriately working site.

Develop your primary concern by staying away from a large portion of these basic oversights among entrepreneurs:

  1. Putting urgency over understanding your target market.

Rather than concentrating on completing your site as quickly as time permits, you should first research your intended interest group in your particular business sector. At that point, plan your site around your examination.

Case in point, if your objective business sector is more established, maybe the text dimension ought to be bigger. On the other hand if your item is adapted towards a more youthful demographic, then you have to consider providing food your site to be cell phone good.

You must figure out where ought to your clients go once they get to your site? That question is effortlessly addressed on the off chance that you know your business sector.

  1. Design is too busy or flashy.

My organization, Immortal Technologies, is a web configuration and advancement organization, and we realize that with a specific end goal to be effective on the Internet you have to concentrate on promoting your site — not an ostentatious outline. Your outline ought to be centered on bringing clients there, as well as getting them to the opportune place once they achieve your landing page.

Additionally, garish sites don’t look great on cellular telephones or tablets, and an expansive greater part of Internet clients now visit sites from these remote gadgets.

Keep in mind: when a guest goes to your site, they likely definitely recognize what they need out of it. In the event that inside three seconds they can’t make sense of what to do next, you may need to do a reversal to the planning phase.

  1. No clear call to action.

What do you need clients to do once they’ve discovered your site? Do you need them to purchase your item, reach you, or subscribe to your business e-bulletin? You have to tell guests what the following stride is and when (in a perfect world, at this point!). Your substance ought to answer the inquiry, “What’s in it for me?” and after that the invitation to take action lets them know what to do next.

  1. Paying too little or too much.

You don’t know how often individuals go to my organization after they’ve employed a shabby originator, let them settle on business choices that are poor, and wound up with a horrendous item. In the meantime, organizations get diverted by costly offices that work with huge brands, and don’t understand these offices won’t not have the capacity to help a little business that is ROI centered. Basically: don’t blow your financial plan on your site, yet do your examination to guarantee you’re getting a quality item.

  1. Stale, out-of-date content.

Clients anticipate that your site will contain the most recent data about your items, administrations, and organization. When it doesn’t have this, they may expect you’re not in business any more, or basically aren’t inventive and in front of the opposition. Your substance must address the necessities of your clients (or potential clients) and be upgraded as things change. On the off chance that you have an online journal, overhauling it at any rate once per week — if not more — can help you drive guests to your site and keep web indexes upbeat.

Also, abstain from putting connections to your Facebook or Twitter pages on the off chance that you just have a little after. Individuals may think your business is too little and wind up not procuring you.

  1. Trying to target everyone.

This backpedals to knowing your objective market; your site will be a wreck on the off chance that you attempt to oblige each sort of guest you may wind up getting. It’s best to make sense of your most continuous clients and spotlight on making the most ideal experience for them. On the off chance that you attempt to satisfy the masses you’ll likely wind up not satisfying anybody.

  1. Taking the DIY route.

Our site is regularly our clients’ first involvement with your image. In the event that you don’t have outline experience, do you truly think you can do it equity? Keep in mind initial introductions are everything. Try not to permit your client to make presumptions about your business on account of an ineffectively outlined site.

Strategies to Manage Brand Reputation Online

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Your business is just on a part with its notoriety. Regardless of how great your item or administration may be, if your notoriety is discolored, your prosperity will endure. You will lose clients and customers. You’ll lose accomplices. You may even lose workers. What’s more, today, your notoriety is generally constructed on the web. Regardless of the possibility that you run a principally block and mortar business, online notoriety administration is a key thought. Indeed, even a solitary negative survey on Google or Yelp could prompt notoriety harm. How would you participate in online notoriety administration, however? Really, a noteworthy number of entrepreneurs and leaders battle with this inquiry today. Underneath, you’ll discover 10 of the most basic systems for dealing with your image on the web.

  1. Search for Your Company’s Name

Maybe the absolute most essential online notoriety administration technique is to watch out for the discussion. Hunt down your organization’s name on Google, Bing and Yahoo. What are the top results? What number of those are negative? You may be shocked to find that most of the main results are comprised of negative sections making genuine harm to your image and your benefit. Watch the discussion and run seeks on your organization frequently.

  1. Get Active with Social Networking

One more of the most imperative online notoriety administration tips is to guarantee that you’re using long range interpersonal communication. Your business can’t stand to overlook Facebook, Twitter, G+ and LinkedIn. You may likewise need a nearness on destinations like Pinterest, Tumblr and that’s only the tip of the iceberg. Being dynamic on online networking gives you the way to make positive buzz encompassing your organization, and Google specifically adores online networking (which implies that you have an opportunity to make some positive sections in the SERPs). Obviously, the genuine quality here is that you’re ready to make certifiable engagement with your clients and potential clients. That is the genuine estimation of online networking – having the capacity to associate straightforwardly and all the more profoundly with your intended interest group.

  1. Maintain Those Accounts

An excessive number of organizations begin off solid with online networking, yet then let those records fall by the wayside. It’s very simple to do. You get occupied. You have different cases on your time. Different things outweigh everything else. In any case, you can’t bear to give your social records a chance to mope. Great online notoriety administration requires that you stay dynamic and locked in. You have to accomplish more than simply HAVE a record. That record must be dynamic and observed. In the event that your records aren’t dynamic, or aren’t sufficiently dynamic, negative sections can without much of a stretch supplant the positive ones you’re ready to produce. That leads quickly to harm for your image.

  1. Don’t Over Do It

There’s a noteworthy allurement to make accounts on each and every informal organization out there. Try not to fall prey to this. Every informal organization is distinctive, and some will be valuable to your image, while others will be pointless. Do your due industriousness and figure out which systems are justified regardless of your time and exertion. Case in point, Twitter is one of the absolute most vital locales for organizations planning to take part in positive online notoriety administration, and Google is afresh demonstrating tweets in the indexed lists. By drawing in with your clients, customers, business accomplices and others on Twitter, you’re ready to make a noteworthy positive effect. LinkedIn is another easy decision for organizations, yet Facebook might possibly be the right decision for you. The same applies to G+, YouTube and different destinations. Look into each and figure out where your endeavors are best spent.

  1. Optimize Your Site with Your Business Name

Your organization’s site is a standout amongst the most intense online brand administration devices available to you, however you should guarantee that it’s being utilized viably. You need to accomplish more than simply have a site. You should accomplish more than upgrade those pages for your item or administration names and other related watchwords. With regards to online notoriety administration strategies, upgrading for your business’ name ought to be at the highest priority on the rundown. Ensure that few of your site pages are advanced for your organization’s name. Why? Basically, there are few better things to appear in the highest point of the SERPs for a pursuit on your organization than your genuine site. By advancing your site for the organization’s name, you expand the possibility of that event. You can’t depend on your URL and about page alone. You require different pages to include your organization’s name pretty unmistakably (once every 100 words or so ought to be more than abundant). Abstain from utilizing first individual here (“we are your hotspot for… “). Rather, select third individual (“The XZY organization is your hotspot for… “).

  1. Be Aware That Your Personal Reputation Will Affect Your Business

Numerous entrepreneurs neglect to understand that their very own notoriety will significantly affect their online notoriety. Administration of your own notoriety then turns into a necessary piece of guaranteeing that your business can succeed. As per Forbes magazine, “Shareholders may investigate official notorieties before contributing, and surely understood clients in some cases do that before purchasing from or embracing the organization.” That implies you have to find a way to screen, oversee and enhance your own particular notoriety (and additionally those of other chiefs inside your business).

  1. Handle Negative Content Correctly

Whether you run a huge organization, a fair size firm or a startup, odds are great that you’re going to go over negative substance with respect to your organization sooner or later. When this happens, it is completely key that you handle the circumstance effectively. In no occurrence if you ever answer to the remark or post without giving it much thought. Awesome online notoriety administration techniques start with watchful thought, and this unquestionably applies in this occurrence. The most widely recognized spot to run over negative posts is on a buyer survey site (Yelp, for occurrence). Fight the temptation to post a reply in the remark segment. Rather, painstakingly consider the data gave by the analyst. Is there any truth to the circumstance? Is it conceivable your organization failed in some appreciation?

Take this chance to delve into the circumstance and figure out what turned out badly, where and why. When you land at a strategy, react to the individual straightforwardly, not through the audit or post. Reach them through email, or if their data is in your database, give them a telephone call. Ask what should be possible to make the circumstance right. On the off chance that conceivable, give your side of the story and clarify that you’re exceptionally upbeat to make any strides important to redress the circumstance (or clarify what you are now doing to cure it).

  1. Avoid Wikipedia

Wikipedia is an intense instrument, however you may really be in an ideal situation not utilizing it by any means. Why would that be? Basically, you don’t possess the page here. The data can be effortlessly altered by any other individual (actually, you might not have even made your organization page in any case). How precise do you surmise that data is? There’s monstrous potential for that data to be mistaken, and even cast your business in a negative light. Abstain from depending on any pages where you don’t claim the substance. In the event that you utilize Wikipedia by any means, give careful consideration to it and debate any incorrect data with the publication board at the earliest opportunity (note: be set up for an extensive question process here, as well).

  1. Actively Listen

Certainly, some contrary substance is posted by individuals simply searching for consideration. Other substance may be presented by contenders looking for on smear your online notoriety. In any case, that is not the situation for all cases. Some of those remarks, posts and websites might be made by clients with true blue grievances. Listen to what they need to say. Utilize this as an open door for development, and after that demonstrate the notice or analyst how you’re making a move. Keep in mind that each client who leaves disappointed is one more who is setting off to your rivals, and do what you can to change your procedures, charges or practices to better position yourself as a genuine pioneer in the business.

  1. Get Help

Online notoriety administration requires a noteworthy speculation of time and exertion. In case you can’t make that venture yourself and take after the best practice tips recorded above, you require help. An online notoriety administration firm can help you screen the discussion, stay drew in, and get to the base of the issue with negative substance. With the privilege online notoriety administration strategies, such an accomplice can push down negative passages and populate the SERPs with positive substance that leads back to your site and other online stages. The right firm can likewise help by giving online notoriety administration preparing and courses, free devices and significantly more. Regardless of the extent of your business, or your industry or corner, online notoriety administration is a key thought. Without the right strides, you could be unsaleable harming your organization‘s single most profitable resource.

Web and Enterprise Portals Design by Immortal Technologies

Immortal Technologies is a one-stop entryway advancement supplier. Our skill permits building entry arrangements that join data get to and content dissemination with cooperation, work process administration and long range informal communication components.

Building Intranets, Extranets and Internet Portals

In view of the more elevated amount standards of being a solitary access point to different data assets, web and venture entryways join information sources, substance and applications in one place and make them accessible for clients relying upon an extensive variety of business targets and client parts.

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Enterprise Portal                                                           Public Portal

To succeed in today’s aggressive surroundings, open even and vertical Internet gateways (that go for get-together, combining and moving information and web content towards their group of onlookers) ought to fulfill an arrangement of utilitarian necessities in various related ranges – like furnishing clients with e-trade highlights, improved inquiry alternatives, voting and remarking usefulness, profiling and interpersonal organizations network, and so on

Endeavor gateways, thus, serving as business procedure quickening agents encouraging access to corporate data environment, require much area information and business examination abilities from an advancement group to make an answer ready to bolster operational exercises, joint effort, basic leadership, learning administration, and so forth.

Immortal’s skill squares make esteem adding gateway arrangements customized to your requirements and persistently enhance and amplify them by coordinating new modules:

  • Everlasting’s way to deal with entryway engineering is grounded on giving however much opportunity to changes, useful augmentations and new frameworks mix as could be expected — all to bolster your business development. We give full backing of SOA standards, widely use institutionalized conventions and create straightforward and all around reported custom APIs.

Skills Mapping

 Anytime — Anywhere Access

We give far reaching versatile advancement to entries (both portable web and local portable applications) which makes entry information naturally accessible from cell phones and cushions, enhances substance and information accessibility and influences gateway administrations conveyance. To build nearby availability (e.g. for conveyed workplaces) we convey entryway information and substance synchronization and replication arrangements.

Integration capability

We have boundless involvement in business process computerization. We can interface a gateway answer for various endeavor information sources and applications, including execution of Enterprise Service Bus (ESB) basic venture entrance. We likewise have broad experience of reconciliation with outsider web administrations, news encourages, installment passages and informal organizations.

 

Performance and scalability

Together with very expert and profitable entrance engineering, We conveys server ranch topology plan and numerous homestead arrangements and setup administrations (for entries to be sent on corporate servers and in server farms). Moreover, our group has solid abilities in using virtualization advancements and facilitating applications in mists. Unfading group guarantees that entrance handles high loads by actualizing load adjusting systems, database execution advancement and best-work on programming designs

Security

Immortal Technologies pays great attention to ensuring portal security:

  • Restricting data access as necessary and providing user roles management.
  • Securing sensitive online transactions with SSL
  • Implementing data encryption and digital signature solutions
  • Providing OWASP and PCI DSS pre-certification audit and preparations

Questions and Answer about Online Reputation Management

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Online Reputation Management is as fundamental to an organization as it is to a Human Being. It is characterized as a procedure of controlling the audits of the general population when one quests your organization’s name on the Search Engines. The procedure manages the organization’s image in the online business sector. The group we are talking is the whole web including Search Engines, Blogs, Forums, Social Networking Sites and so forth.

Online Reputation Management is an approach to redesign your positive input, demonstrating it at the top in the SERP and pushing down the negative surveys of the organization’s site to keep up the notoriety of the organization.  ORM is a way to help your company show its best face forward by protecting against unchecked defamation and by providing market stability.

Discussing why Online Reputation Management is important and why it’s something which can’t be missed is a result of the drifting Digital Age. Web has risen as a solid medium to interface with individuals furthermore, a medium to share, express perspectives, and feelings about everything. For the customers and for the organization proprietors, the input assumes an exceptionally real part.

It is astutely said, it takes quite a long while to construct great notoriety, however just few moments are sufficient to demolish it! Same runs with any organization; It take years for a brand to assemble its notoriety however one and only negative survey can demolish the picture of the brand.

Before Internet appeared, Businesses took care of their messages by means of restricted correspondence channel. Since web has now turned out to be so dynamic, the messages are presently being taken care of by means of Social Media, Customer surveys, Forums and Blogs, and so forth; henceforth, making it exceptionally vital to have an online notoriety record.

Online Reputation is not something which stays for a brief timeframe; notoriety either makes you or breaks you! On the off chance that you don’t deal with your image online then there are chances that another person may do it for you. Say if your image is doing great, the contenders would be desirous of you, attempting to annihilate your notoriety by any methods. In the event that you are not dealing with your notoriety on the web, you will scarcely become acquainted with what’s your present status. Shielding yourself from a negative remark, video or from a false blog entry, and so forth, you need an Online Reputation Management.

Individuals can stoop down to any level to wreck your open picture. They can document a dissension against you, may advance your opposition or maybe can make a negative picture by composing shoddy proclamations for your sake by making fake records. Dealing with your notoriety is not about advancing yourself but rather it resembles shielding your picture from getting annihilated.
Wonder who cares about online reputation. Let’s have a look.

Isn’t it regularly said that notoriety is the thing that matters by the day’s end. In the event that you are a business, your notoriety specifically influences your deals; in the event that you are a business, your notoriety straightforwardly influences your status in the organization. Notoriety Matters! Presently a-days, each other individual inquiry the web either out of need or interest before settling on a choice. It is a typical propensity to swing to Search Engines in the event that one needs to take in more about something. Consequently, your notoriety online goes far towards making a man’s assessment about you. The most widely recognized gatherings that are well on the way to find you online are:

  • Consumers
  • Business partners
  • Stock holders
  • Marketers
  • Journalists
  • Prospective employers
  • Co-workers
  • Personal contacts

Keep in mind, People loves to Google. They are so attached to completing hunts on Google, even to look for best nourishment place in the town, they will Google it.

Steps for diagnosing your Google Rankings and Online Reputation.

Your initial step will be to investigate. Dissect and distinguish what your Google rankings are, furthermore have a smart thought about your online notoriety.

You can’t control any circumstance without first discovering what the issue is and how awful is the it. The principal thing to do is to know your Google positioning, as then just you will know where you remain on SERPs when you make a quest for your business name. Subsequent to looking where you rank on SERPs, roll out the essential improvements to enhance your rankings.

Firstly, Google your business name.
Sign-out of your Google record and make a quest for your business name. Since Google customizes query items taking into account your area and as per the data Google has about you, through your Google account. This may modify the outcomes you get. Consequently, sign-out to get the genuine picture.

 

Secondly, Diagnose
Check the classification your business falls under and additionally your Google rank and your online notoriety, once you have the query items before you. After this, choose which class best depicts your business name on the main page of the indexed lists.

A tender update, concentrate on the principal page of Google query items as 93% of the clients never go past the initial 10 results on SERPs to assemble an impression.

Increase Your Website Traffic Through Twitter

Twitter

There are some guideline Immortal Technologies use for Twitter tips and tricks. These tips help make your Twitter experience more enjoyable and can help increase your followers.

Customize

  • Change your profile picture. Use a picture of yourself to make it seem more personalized if this is your personal Twitter account.
  • Utilize as much of the 160-character limit Twitter BIO space allows. Include keywords your followers or potential followers may be trying to find.
  • Create your own background image. However, do not make the image too much like an ad or sales pitch. The background image must be less than 800k and we recommend a size of 1600×1200 for a large image or smaller if you plan on tiling the image or just having it on the left-hand side. Finally, keep in mind that smaller resolutions and monitor sizes hide much of the background.

Third-party tools

Take advantage of the hundreds of different third-party online tools and services that enhance your Twitter experience. Below are a few of our favorites.

  • TwitPic – Take advantage of TwitPic to post pictures on your tweets. If you want to post pictures while away from the computer, use the Twitterific app.
  • Qwitter – Great service that sends an e-mail anytime someone unsubscribes from your Twitter profile and mentions a possible Twitter post you made that may have caused them to leave.
  • Manageflitter – Fantastic site for managing your followers and getting an overview of people not following you back, quiet users, and inactive users.
  • WeFollow – Great website that allows you to add yourself to a listing of Twitter users by tags you find interesting.
  • SocialOomph – Another great service with a collection of free Twitter tools including the ability to schedule when tweets gets posted.
  • Twitter Fan Wiki Apps – Finally, this wiki has a listing of several hundred different Twitter applications and tools for users wanting more.

Use Twitter search

Take full advantage of the Twitter search tool. Below are just a few tips that can help improve your search capabilities on Twitter.

  • Search for your website or blog URL and see if others are mentioning your page.
  • Search for anything near you by adding near:”city state”. For example, typing near:”Salt lake city Utah” club would return current tweets that have happened in Salt Lake City, Utah with the keyword club in them.
  • Find people whom you may enjoy following by searching for keywords that interested you.
  • If you do not want tweets with links add ? -filter:links at the end of your search query.
  • Need more options, use the Advanced Twitter search.
  • Any time you get excellent results, click the “Save this search” button to save them. For those with the old Twitter interface, these results can then be found under “Saved Searches” on the right-hand part of your profile. For those with the new interface, they are under the “Searches” tab next to your timeline.

Followers

  • Engage followers.
  • Do not follow too many people. No one wants to follow someone following thousands of people with only 10 followers.
  • Retweet interesting posts.
  • Retweet and participate in conversations with people with lots of followers.
  • Realize it is impossible for anyone to read every tweet.
  • When first joining do not follow hundreds of people, doing this may mark you as a bot.

Create useful and interesting tweets

  • Try to make all your tweets informative, useful, or funny.
  • Do not post mundane posts, e.g. eating a bowl of cereal.
  • Add hashtags to your tweets. For example, if your tweet is about computers, consider adding #Immortal_Techno in the tweet.
  • Tweet frequently. No one is going to follow someone they do not know who has not tweeted in months. Try to tweet a few times a week or daily if you can manage.
  • Do not whine or complain. Most people unfollow anyone who constantly whines or complains.
  • Try to make your valuable tweets during the times people will most likely see them.
  • Keep some space available in your tweet in case someone retweets your post.
  • Use special characters in your tweets.

Ways to BOOST Your Social Media Traffic

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Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day after day. However, it also requires lots of constant hard work and usually it can take some time before you can actually see the results.

One of the best things about social media is that you get lots of different results. By following the tips in this article, you will not just increase your traffic, but you will also get more fans and followers, get more social media engagement, build relationships with your audience and reach a wider audience.

One of the great things about social media is that you can apply very similar techniques between different social networks. Twitter and Facebook, for example, might not have anything in common except the social aspect, but in the end, posting great, valuable content is one of the best ways of increasing your traffic.

 

Here are some of the ways that Immortal Technologies use to  increase your social media traffic:

  1. Profile

It all starts with the profile – no matter the social network, a complete profile is a must-have. Spend some time to make sure you complete all the relevant categories and fields, and most importantly, that you provide links to all your websites. On Twitter, I would also recommend you write down your website address in your description so that people can easily see it. On LinkedIn, you have the option to personalize your links. It’s very easy to do, and can make a big difference, as seeing “company website” might not entice lots of people to click on it.

  1. Join Different Social Networks

Social media traffic is at its best when you use more than one social network. I personally believe it is best to try out several social networks, in order to figure out which ones bring you the most traffic. However do consider where your audience is, it’s important you focus your time and efforts where they are engaging so that you can listen and engage with them.

  1. Post Regularly

Once you start posting on social media, it’s very important to keep it up regularly and be consistent.  You won’t keep getting traffic from social media unless you keep posting and engaging constantly (preferably daily, or at least during weekdays). It pays to be human on social media – don’t just post links all the time, but also images, videos, text only posts and even posts that don’t have anything to do with your business. It might not get you traffic, but by only posting links you will put most people off by being too sales-y.

  1. Post links to your blog posts

 

Posting links to valuable resources is one of the top ways of getting traffic from social media.  Whenever you write a new blog post, article or have a new valuable resource on your website, make sure you post it on your social media profiles. However, don’t just post the link and the title of the article/resource – rather, try to write a short introduction that will make people want to click on the link and read more. You could also ask a question within the post, so that you can also attract some more engagement to the post – more engagement often times leads to more traffic!

  1. Engage!

The ‘secret’ to social media success is lots of engagement. By engaging regularly with other people on social networks, you will drive more people to your profile and updates, and therefore ultimately increase your traffic. Commenting, liking, sharing of other people’s posts and updates, asking and answering questions all help increase engagement.

  1. Join some of the lesser-known social networks

Facebook, Twitter and the like might be the top social media traffic generators, but sometimes the smaller and niche social networks can also be great sources of traffic. First of all, try to find out if there are any social networks that deal directly with your niche (Like GoodReads for book authors) and join them. This is where you can find lots of people that could genuinely be interested in what you have to offer – which results in more traffic. I would also recommend trying out some of the smaller social networks, like StumbleUpon – you can simply share your content on these types of social networks, which wouldn’t take too much time and can still bring in some extra traffic.

Photo of Byron Bay – one of Australia’s best beaches!

  1. Create and join groups/communities etc.

Groups and communities on social networks can be great sources of traffic. If possible, start by creating your own group and then join other groups that relate to your niche. Make sure you join groups that are active – meaning people are engaging constantly.

You can then post your link updates in these groups, but make sure you also check out the rules and regulations of each group. It’s very important not to focus on sales updates, but rather engage with other group members. This way, you won’t be too sales-y and people will be more inclined to read your updates and eventually click on your links.

  1. Use hashtags

Hashtags are on most major social networks – Instagram, Twitter, Google+, Facebook etc. Hashtags can help grow your traffic by making your social updates more easily discoverable. I recommend using no more than two or three hashtags per update, as too many of them will put off some people.

Try to also look at which hashtags are trending for the day and use them in your updates wherever possible. There will be more people searching for those hashtags, so your updates have better chances of being seen.

  1. Post at the right time

The time when you post a new update can have a huge influence on its success. If you post at the right time, more people will see it – and therefore, you will get more traffic and more engagement.

Unfortunately, there is no right time there works for everybody across all social networks. And one of the main characteristics of social networks is that they have no geographical barriers, meaning that you can have fans and followers everywhere in the world.

Although there are different studies that show when people are most active on the different social networks, the best way to find out the best hours to post updates is by trial and error. Try posting at different times during the day and night and see at what times you get the most engagement and clicks. You can then use scheduling tools to schedule your updates so that they go at those exact times, even if you are not available.

  1. Add social sharing buttons to each of your blog posts

By adding social sharing buttons to each of your blog posts, you make it much easier for your readers to share your posts to their own friends and followers. This way, you increase your reach within social media with minimal efforts on your part and more people will be able to see your link and therefore, drive more traffic.

Difference between Web sites and Web apps

mobile-website-vs-mobile-apps

The term “web app” has been around for the past years – we’ve all heard it and used it more times than we care to remember. Yet there remains a debate on where “web sites” end, and “web apps” begin

Definitions of web sites vs. apps

Web sites are so deeply embedded into our daily culture that it is impossible to imagine life without them. Even as a developer, I find it hard to remember the times from my childhood when my chubby little hands didn’t yet know how to type. In the last two decades, the Internet has grown, expanded, exploded and became impossible to ignore, making any keyboard without an Internet connection pretty much useless.

In the last few years, the web brought with it a new term that can be exciting and confusing at the same time: “web app”.

But what is a “web app”, how does it differentiate from a “web site” and why does it matter?

Understanding this difference ultimately makes us better users or developers? Is a business going to blossom just by marketing its online presence as a “web app” instead of a “web site”?

The difference between Web sites and Web apps

In the pre app store era, the word “applications” had been applied to Web sites that provided advanced user interactions and capabilities previously available only through installable software. Early examples of web applications include Webmail, Google Maps and Google Docs. Compared to the classic web, i.e. blogs and news sites, web apps provided a richer user experience and access to advanced browser capabilities.

Today single-page web sites might still be referred to as web apps, but it’s more about the task focus than the technology itself. From this perspective, as Immortal Technologies explains, “The use case of an application is always to DO something with it”.

The task centricity of web apps is easier to understand if you think of smartphones or tablets: an app’s purpose is to achieve a specific task, like making a call, checking your email or finding a taxi nearby.

Some may argue that we can simply classify Web sites as being read-only and Web apps as being read-write. That certainly seems simple enough:Web sites are for consumption what Web apps are for creation. Does it sound right?

For developers, it is easier to draw the line between web sites and web apps if we think of the technical distinctions. Web apps have some defining attributes that bring them closer to their native counterparts:

  • self-contained
  • rich/interactive user interface, possibly mimicking the native UI of the device
  • using advanced device capabilities – like geolocation, camera integration, or other technologies that the W3C Device APIs and Policy Working Group is developing
  • action-oriented rather than information oriented
  • not relying heavily on (or hiding when possible) the browser chrome (back button, reload button, address bar)
  • working off-line, for example using HTML5 ApplicationCache, localStorage, or indexed database

 

Seeing how flaky our connections are – I am writing this on a plane – our apps should make people as effective as possible and this means we shouldn’t be dependent on a connection. The interface should be usable whilst we are off the grid and sync as soon as we go online”.

But how can we explain the difference to non-technical users? And, do we need to?

According to us, a Web site can be presented as a Web app as long as users consume it in a similar way they do a native app. If it’s exposed as an iconified app and used for a specific task, it shouldn’t matter whether it’s contained in the browser or installed via an app store.

Creation versus Consumption. Pearce asserts that read-only interaction should be classified as a site, but this criteria is not sufficient to distinguish between web sites and web apps. We still have cases like Flipboard (clearly oriented towards consumption) or Twitter and Facebook (with entirely user-generated content) that do not fit in any box.

Linkability. Since both web sites and web apps can be launched by entering a URL into a browser or from a home-screen icon, this is clearly “not a reliable way to distinguish between web apps and web sites” according to Pearce.

User Experience. Visual pizzazz is an important argument, one that users might particularly relate to, but is also a fuzzy boundary. What if my site displays a fixed toolbar, but no back button? What if my list appears as hyperlinks instead of ‘tappable’ items? What if I use plain scrolling instead of smooth fancy bars?

Architecture. In the case of single page webapps, is SEO the price to pay when choosing to give the browser far more autonomy and responsibility and take advantage of its HTML5 APIs like storage? Do Web sites have SEO capabilities while Web apps don’t? We are back to explaining the differences between the two by using technical terms.

Should you be building web apps or web sites?

This question might be regarded as a technicality with a pinch of marketing to spice it up. This reminds me of the “HTML5 is ready” contest by Sencha that was announced a few months back, encouraging developers to draw inspiration from native apps and create similar web apps that show off the capabilities of HTML5.

The creators of the competition correctly argued that “the mobile web is the most fertile ground for leading edge web development because it doesn’t have the legacy of the older internet explorers that the desktop does. You can start your development with the assumption that your app or your content will be used in a fairly recent browser, so you can take advantage of a whole host of features like Canvas, inline SVG, HTML5 video, CSS3 styling etc. that bring the experience alive for the user”.

Would it be safe to argue in favor of building web apps instead of web sitesespecially on mobile? Mobile users perform specific tasks on their devices, so a web app that offers the same experience as a specialized native app might gain more interest compared to a regular website.

Long term the distinction should not matter. According to FT’s Stephen Pinches, it really doesn’t make any sense, on the long term, to speak about the future of the mobile web: “there shouldn’t be “mobile” and “desktop” but simply good, user-centered design, which adapts and responds to the screen size and features of the device upon which it is displayed. However, on short to medium term, there is a need to differentiate and ensure the user experience is as good as possible on a given device.

The ‘app-ification’ of the Web

Whatever your preference may be, there is an increasing number of mobile developers targeting web apps. Based on VisionMobile’s latest Developer Economics survey of 6,000+ developers, already 23% of HTML5 mobile developers develop web apps, compared to 38% who develop mobile websites.

With browsers increasing support for device APIs, and with a growing number of developers going direct to native with PhoneGap, Icenium or Appcelerator, or even with the recently launched Firefox OS, the web world is clearly moving in the direction of apps.

8 Web Design Facts that we know

web

If you truly want to understand the web design process, you must look beyond just the outward visual appearance of a website. Very few visitors consider what happens behind the scenes of a website, as different web browsers interpret code to display that site on the screen. Extra milliseconds of loading time, browser variations, the age of the code, and the content itself can completely change a user’s experience and resulting behaviors on a website. Let’s take a look behind the curtain to learn about some of the most surprising and amazing aspects of web design.

  1. All web browsers render websites differently

When you look at a website from your home computer using Google Chrome, it might be a completely different experience than your friend has when she browses the same website through Safari on her iPhone. Why does the same website look so different across various browsers? It all depends on parsing and rendering, or the way that browsers translate code and display it on your screen. Some browsers will load the code in a very specific order, and sometimes browsers won’t recognize certain code at all. For more detail on this, HTML5 Rocks has an excellent breakdown of how each browser parses code and renders it on the screen.

Browser differences can make it tricky for you to create a website that provides a great experience to everyone. That’s when professional web designers step in. They are familiar with HTML and CSS standards, known browser issues, and the ways to work around potential hurdles. It’s a web designer’s job to ensure that your website looks good and functions properly across many different browsers. They also perform extensive browser compatibility testing to identify potential issues, and establish necessary fixes for those issues, before a website goes live.

  1. Design dictates where users will focus on your website

The Internet has forever changed the way we read and browse content. According to the Nielson Norman Group’s report, ” successful websites with a clear and scannable layout have a 47% usability improvement. If a visitor can’t skim through your website and identify key information quickly, they are likely to leave and visit another website instead.

Web designers strive to create sites that direct viewers to the most vital information, such as an online store, your company’s blog, an organization’s history, or other content important to both them and you. Web professionals can also use heat maps and analytic tools to see which buttons and links are popular so that they can continually improve the user experience with future updates on the site.

 

 

  1. A two-year-old website may be too old

Web designers work hard to keep up with the breakneck pace of technology. Since the web browsers and devices being used to access websites are constantly changing, the way that those websites are designed and developed must change as well. To remain current and relevant, digital professionals must stay on top of the latest coding standards, browser compatibility updates, and search engine algorithms. An outdated website runs the risk of not displaying properly in the web browser, having unexpected formatting issues, or not showing up effectively in search engine results. For this reason, a site that is even two years old may be antiquated if it has not kept pace with these changes.

  1. Templates will restrict what you can do with your website

Many people turn to website templates as an “easy way out.” Pre-packaged templates often allow anyone to create a website with little to no coding knowledge. Unfortunately, companies can lose credibility by relying too heavily on templates, which typically include bloated code and unnecessary design elements. Trying to force a template to do something new can make it look patched-together, like a Frankenstein website, and that is if that template will even allow for those needed changes. Many templates are notoriously inflexible in what they will allow for, meaning your site may be painted into a corner. Your organization can benefit the most by having a web presence that is custom-made for your needs and the needs of your customers.

  1. Your website’s code helps it to appeal to search engines

You could have the most visually-stunning website in the world, but it won’t matter if you don’t have an audience to view and use that website. Web professionals make sure that the way your site is coded will help an audience to find your website when they type certain keywords into Google or another search engine. The way that the website is coded even affects how your search engine listings look, from the title of the web page in the search results to the small description of your site that appears below the title. Search engines can be a great source of new traffic your website, and there are many additional steps that can be taken on a site to fully optimize if for those search engines, but it all starts with coding best practices and ensuring that the foundation of your site in conducive to a good relationship with the search engines.

  1. Images and videos can have a positive or a negative impact on your website

Multimedia content, including images and videos, can be a powerful part of a website, but if used improperly, they can also significantly damage a website’s performance. Large image and video files can dramatically slow down the loading time of your website. When visitors have to wait too long for a page to load, you risk them growing impatient with the site and abandoning it altogether. To ensure that any multimedia content that is used on a site engages visitors rather than drives them away, web designers must use images and videos that are optimized for websites. These optimized files will ensure that your page loads quickly while still offering that rich imagery or video content.

Web professionals also avoid outdated multimedia formats, such as Flash, which aren’t supported by many of today’s mobile device platforms. Instead, they favor current standards, like HTML5 video, so that people can access your media from the widest range of devices possible, including computers, tablets, and smartphones.

  1. A good website design ranges between $500 – $5000

A pricing infographic by Incion reveals that a good website design can cost between $500 to $5,000. If you’re surprised at this range, consider the number of hours and collective brainpower that goes into optimizing websites for search engines, making content accessible across browsers, and improving overall performance by speeding up your website’s loading times. Designers often rely on specialty software and robust tools to ensure that a website’s code functions the way its intended while displaying well.

  1. There’s a big difference between responsive and mobile web design

Most people don’t think about the seemingly magical website conversion that happens when they switch between their smartphone and computer. These are two very different approaches to shifting screen sizes, either mobile design or responsive design.

Mobile design is restrictive. It serves up a separate, and often limited, version of your website that can be used on smartphones and tablets. However, because mobile websites generally provide visitors with the bare basics that the site has to offer, they won’t get to see the full glory of your web design or use it to its full potential.

Responsive design is extremely flexible, allowing websites to resize and reflow their layout based on the visitor’s screen size. This gives visitors a consistent experience from large-screen, high-resolution monitors all the way to the smallest smartphone touchscreens, while also having an experience that is suited to each of those individual devices. Responsive websites will simply adapt to their environment, while maintaining the same stunning images, typefaces, and navigational options.

The complexities of web design are indeed mind-blowing, requiring a high level of updated awareness and attention to detail to create the best website possible. Keep these facts in mind we move forward with our own web presence to develop a website.