What is the use of Social Bookmarking Sites for SEO?


Social bookmarking destinations have been around for at some point. The entire thought behind social bookmarking locales is for individuals to post their most loved sites and substance on the web. It’s viably simply like your neighborhood bookmarking highlight in your program. What makes social bookmarking diverse is that these labels can be shared among vast quantities of individuals so individuals searching for certain sorts of data can get thoughts from other individuals who are keen on that same sort of data. It’s about group suggestions.

Social bookmarking destinations have experienced a wide range of trans formative stages. At the outset, they were anything but difficult to spam. Presently, they’ve developed so you don’t get numerous SEO profits by bookmarking labels. All things considered, social bookmarking destinations still offer huge preferences for individuals searching for SEO advantages. This aide will step you through the procedure of how to utilize social bookmarking destinations for SEO advantages. Remember that you’re going to utilize social bookmarking locales to construct joins.

Present day SEO, after the Penguin redesign by Google, is about relationship building. Disregard external link establishment. External link establishment is truly SEO of the past. In the event that you need to get punished, on the off chance that you need to arrive in a desperate predicament of Google, you’re more than welcome to attempt serious third party referencing. Be that as it may, on the off chance that you understand, and you know where SEO is going, you would avoid focusing your endeavors on third party referencing however much as could reasonably be expected.

Current SEO is about connecting with individuals and impact pioneers in your specialty. These individuals have sites and writes and by connecting, you open doors for normal inbound connections. This implies you get individuals amped up for your substance so they would interface back to you. Genuine effort implies more than brand building and brand collusions. It implies building validity.

Where does Social Bookmarking Fit into this SEO Outreach?

Social bookmarks make for awesome SEO outreach since dynamic bookmarkers have a tendency to market experts or bloggers themselves. They try bookmarking their substance as well as important substance in their corner. By connecting with these individuals, you essentially get on the radar of their circle of impact when you demonstrate to them your best-quality substance. The key here is to get them energized enough about your substance that they would either tweet about your incredible substance, impart your connection to individuals that tail them, or in a most ideal situation, blog about your substance.

Nonetheless, you shouldn’t hold your breath with respect to getting backlinks from this effort. Effort is not about moment results. Effort is somewhat similar to a long haul marathon relationship building practice that will pay advantages further not far off. In case you’re searching for fast and simple activity, there are better ways.


What I’m going to show you is the manner by which to utilize social bookmarking locales for excellent moral relationship building. Your essential test is to contact individuals in a non-spam way. Here are the strides.

Step 1: Focus on your Niche

For this progression, you have to go to social bookmarking destinations and search for classifications that include your corner. There are a wide range of watchwords including your specialty. Search for labels that incorporate those catchphrases. Discover bookmarks in your corner. Pay consideration on what’s being bookmarked. On the off chance that the substance being bookmarked is supreme waste, then you can’t believe the bookmarker. Odds are, this is a spammer. In the event that you go over a bookmarker that dependably shares just the absolute best in your specialty, you might need to give careful consideration to that individual.

Step 2: Find Quality Bookmarkers and Figure out their Role

As I have specified before, there are numerous bookmarkers on social bookmarking sites that are spammers. Essentially, they utilize complex programming to simply label social bookmarking destinations in the trusts of getting a SEO advantage. They additionally trust on an auxiliary level that they would get immediate activity. Clearly, these are not the general population you ought to connect with. These are spammers all things considered. There are, be that as it may, quality individuals who post quality connections. These are genuine advertisers and genuine impact pioneers. This is the hardest piece of utilizing social bookmarking destinations for SEO in light of the fact that this takes a great deal of examination. You likely would be better of procuring a virtual aide to deal with this a player simultaneously.

Step 3: Filter Potential Contacts Based on Link Quality

Since you have disengaged genuine and sound bookmarkers, the following stride is to pay consideration on their site. Use opensiteexplorer.org to check whether their site has a high space power or has a quality backlinks. Another device you can utilize is to check for page rank. In any case, you ought to channel these individuals in light of the nature of their site. There are numerous energetic bloggers utilizing social bookmarking destinations, yet their online journals don’t generally have any page rank. Their sites don’t generally have any power. You can neglect those individuals. Concentrate just on bookmarkers that have incredible sites that can help you.

Step 4: Make beyond any doubt the Content you’re Pitching is Truly High Quality

You’re going to pitch these individuals. You’re going to fundamentally let them know, “well, since you as of now bookmarked this kind of substance, you might need to look at my substance since it is to some degree related, yet it has higher quality.” However, for this to work, you need to really convey on that guarantee. That substance that you are attempting to pitch should truly be first class. At any rate, it must incorporate overhauled data, has design, is extremely friendly, captivating and has recordings and infographics as additional advantages. The key here is to offer genuine worth. The substance that you share must be amazing to the point that they would have no delay bookmarking you and fundamentally getting the message out about your substance. You are searching for evangelists. You are searching for Internet evangelists. Remember that.

Step 5: Give them an Option

Try not to contort their arms and let them know, “well, you have to blog about me. You have to essentially fabricate a connection to me.” That’s not going to fly. That is going to go over like a lead inflatable. You’re going to turn out as a spammer. Continuously give them an alternative. Inquire as to whether they could bookmark you, or connection to you, or tweet about you, or post a survey, their decision. The more they feel that they have a considerable measure of decisions, the all the more ready they would be to help you.

Step 6: Ask to Interview them

Individuals adoration to have their sense of self stirred. When you request that meeting some individual, it fundamentally lets them know that they’re essential. It essentially imparts, explicitly, that their feelings matter. Request a meeting. It doesn’t generally make a difference whether they will connect back to your meeting page. What makes a difference is that the general population tailing them will see that you talked with them and might blog about you, or at any rate, you get movement from their devotees. Notwithstanding,  when you meet the right individuals in your corner, your web journal by augmentation profits by their power and believability. As the familiar adage goes, winged creatures of the same quill rush together. On the off chance that you connect with the top names in your corner, your image will at last increment in stature in view of your nearby relationship with the pioneers in your specialty.

Keyword Density changes over time to time

keyword density

When you began your online business years prior, odds are, you were adding substance to your site that had a watchword thickness rate of around 5% or more. There were a lot of online organizations utilizing catchphrases to attempt to trap the web indexes into supposing they were by one means or another unrivaled on particular subjects just on the grounds that they exceeded the opposition with their watchword use. In all actuality, may have worked then, however it is positively not going to work now… or later on.

Catchphrase Density Definition: The rate of times that a watchword or watchword phrase shows up on a site page in contrast with the aggregate number of words on that page.

There is no enchantment recipe that lets you know what number of catchphrases ought to be in an assortment of content to get you on page one of the internet searchers, so how are you expected to know how to compose your substance?

Google has been endeavoring to dispose of watchword stuffers, with the calculations set up, and steady upgrades and revives, they have benefited a vocation as such, and in future months, we can anticipate that them will improve.

Give it A chance to stream Naturally

At whatever point you are composing, given it a chance to stream actually. The best journalists are the individuals who can compose as though they were having a discussion, if that is not you; discover another person to compose the substance for your site. Obviously, you have a watchword or catchphrase phrase as a main priority when you are composing your duplicate, however it ought not be the center of the piece. The fundamental center of the substance ought to be to offer quality to the peruse or some likeness thereof. Quality could be to enliven, illuminate, welcome, offer, or to make some kind of association between the peruse and your business.

When you are perusing content on a site, how would you see it? You need the same goal with your own substance, and on the off chance that you can’t be objective, once more, discover another person to do it for you. You don’t need to be a built up writer, nobody is expecting Stephen King quality substance on your greenhouse stylistic layout site, however they do anticipate that the substance will bode well, be effortlessly meaningful, and to offer worth.

Where Keywords Must Be in Order to Rank

There are a couple places that the catchphrase must be keeping in mind the end goal to see great rankings, or to rank at all so far as that is concerned.

  • The catchphrase must be on the page some place in any event once
  • The catchphrase must be in the title of the page
  • The Keyword must be in the URL

Some different spots for the catchphrase to seem to support rankings, however that are not required, is the headers, and in the grapple writings. Some SEO masters demand that the higher the catchphrase is put on the page, the better the rankings, however now, there is minimal verification of that. In any case, for good measure, deliberately putting watchwords separated all through the page is never a terrible thought… unless they are constrained where they make unnatural substance.

Shouldn’t something be said about Penalties?

There is a barely recognizable difference with regards to watchword thickness, so how would you know whether you crossed it? There are some extremely accommodating apparatuses offered to demonstrate to you the watchword thickness of your site. There are a lot of different spots online to give you an understanding into your destinations general execution.

With regards to Google, they do punish you for excessively utilizing a watchword or catchphrase phrase, and on the other range, your site may not rank well, or at all in the event that you don’t have watchwords or catchphrase phrases in the right places. This is the reason common substance is so vital to your site. Yes, as a SEO master or website admin, you do need to guarantee catchphrases are fused in your titles, URLs, heading, and obviously, your substance, yet the fundamental objective is to make content that is normal, and Google rewards for that.

All in all, where is the line between great rankings, no rankings, and spam?

As I expressed some time recently, there is no enchantment equation for the ideal watchword thickness. The days of yore of “catchphrase stuffing” is over, so expect punishments on the off chance that you are driving watchwords and catchphrases phrases into your substance, regardless of what the thickness.

In the event that your substance streams actually, and you feel it offers esteem for your perusers, then Google will doubtlessly see it the same way. On the off chance that you endeavor to increment watchword thickness by altering out imperative catchphrase modifiers and semantically related expressions, you could encounter lower rankings, and conceivable Google punishments.

Use Words with Weight

There is a science in the measuring catchphrases and watchword phrases with regards to the web crawlers calculations. The words that are utilized less oftentimes on the Internet weight much heavier, so they should be sprinkled gently all through the substance. This guideline does not have any significant bearing to most locales, particularly since the Internet is excessively overflowed with substance, and there are not very many words that are not unnecessarily rehashed on the web.

Presently, for the individuals who are making content with regularly utilized words, what is the right thickness? There have been top SEO authorities who say 2%, some say 5%, somewhere in the range of 8%, and some even 12%, and in reality, they might all be able to be correct. The mysteriously number you are searching for is perpetually changing in view of elements identified with your page, or to the quest term so far as that is concerned. The competiveness of an expression or term is an issue to consider, and in addition the amount of substance is really on the page. A page with 100 words and a catchphrase thickness rate of 6% may appear spammy, and perhaps wind up punished, however a page with 1,000 words, and a watchword thickness rate of 6% could be viewed as the “sweet spot” for good rankings.

What This All Means

Lamentably, in the event that you were searching for a clear reply, one that gave an enchantment recipe for the ideal rate of watchwords to use on your site, there is not one. The main genuine response to the subject of what number of catchphrases are sufficient, and what number of are excessively, lies in the quality they add to your page, and to your perusers.

Google has changed significantly throughout the years, and one of the ways the change is generally seen, is the means by which the web search tool monster sees content on a page. Google really takes a gander at substance more like a human nowadays, and you can anticipate that it will proceed will widen that innovation in the up and coming months and years.

Thus, don’t compose mechanical sounding content just to meet a specific standard on watchword utilization, generally, Google’s robots will punish your site. Compose content that is regular, just place catchphrases where they stream normally, never stuff them into the substance, and ensure your substance answers an inquiry, educates on a point, or at any rate, is enlivening.

All through this article, the expression “catchphrase stuffing” has been specified a few times, and for those of you who are not precisely beyond any doubt what that term implies, here is a snappy definition:


catchphrase stuffing” is the act of stacking a page with watchwords with the sole motivation behind controlling the rankings inside an internet searcher. The words regularly show up in a rundown, gather, or outside of any relevant connection to the issue at hand, and in some examples, as concealed substance in the background of a site.

For the best practice, take after a couple of straightforward tenets:

  • Avoid picking a solitary word or word phrase, utilize a few for more influence in the SERPS
  • Use equivalent words when conceivable
  • Optimize titles, H1, picture, and alt labels with watchword or catchphrase phrase

Be that as it may, the most vital lesson to be realized with regards to catchphrase thickness… .is BE NATURAL!

Things being what they are, what is the equation you utilize, and how is it working for you? So as to locate the best technique to utilize, it is essential to share your errors, and your victories with others… else, we as a whole continue committing the same errors, and that “sweet spot” will never be found!

Web Design Mistakes Small Company does


As a little business, our site Immortal Technologies is a fundamental bit of our showcasing and marking endeavors. Guests are going to our site for a particular reason, and we need to guarantee that we answer their inquiries and utilize our site to offer our item or administration.

On the off chance that you get your site outlined wrong, you can without much of a stretch lose a great many dollars at first, and eventually lose considerably more cash in potential income that you could make from a very much composed, appropriately working site.

Develop your primary concern by staying away from a large portion of these basic oversights among entrepreneurs:

  1. Putting urgency over understanding your target market.

Rather than concentrating on completing your site as quickly as time permits, you should first research your intended interest group in your particular business sector. At that point, plan your site around your examination.

Case in point, if your objective business sector is more established, maybe the text dimension ought to be bigger. On the other hand if your item is adapted towards a more youthful demographic, then you have to consider providing food your site to be cell phone good.

You must figure out where ought to your clients go once they get to your site? That question is effortlessly addressed on the off chance that you know your business sector.

  1. Design is too busy or flashy.

My organization, Immortal Technologies, is a web configuration and advancement organization, and we realize that with a specific end goal to be effective on the Internet you have to concentrate on promoting your site — not an ostentatious outline. Your outline ought to be centered on bringing clients there, as well as getting them to the opportune place once they achieve your landing page.

Additionally, garish sites don’t look great on cellular telephones or tablets, and an expansive greater part of Internet clients now visit sites from these remote gadgets.

Keep in mind: when a guest goes to your site, they likely definitely recognize what they need out of it. In the event that inside three seconds they can’t make sense of what to do next, you may need to do a reversal to the planning phase.

  1. No clear call to action.

What do you need clients to do once they’ve discovered your site? Do you need them to purchase your item, reach you, or subscribe to your business e-bulletin? You have to tell guests what the following stride is and when (in a perfect world, at this point!). Your substance ought to answer the inquiry, “What’s in it for me?” and after that the invitation to take action lets them know what to do next.

  1. Paying too little or too much.

You don’t know how often individuals go to my organization after they’ve employed a shabby originator, let them settle on business choices that are poor, and wound up with a horrendous item. In the meantime, organizations get diverted by costly offices that work with huge brands, and don’t understand these offices won’t not have the capacity to help a little business that is ROI centered. Basically: don’t blow your financial plan on your site, yet do your examination to guarantee you’re getting a quality item.

  1. Stale, out-of-date content.

Clients anticipate that your site will contain the most recent data about your items, administrations, and organization. When it doesn’t have this, they may expect you’re not in business any more, or basically aren’t inventive and in front of the opposition. Your substance must address the necessities of your clients (or potential clients) and be upgraded as things change. On the off chance that you have an online journal, overhauling it at any rate once per week — if not more — can help you drive guests to your site and keep web indexes upbeat.

Also, abstain from putting connections to your Facebook or Twitter pages on the off chance that you just have a little after. Individuals may think your business is too little and wind up not procuring you.

  1. Trying to target everyone.

This backpedals to knowing your objective market; your site will be a wreck on the off chance that you attempt to oblige each sort of guest you may wind up getting. It’s best to make sense of your most continuous clients and spotlight on making the most ideal experience for them. On the off chance that you attempt to satisfy the masses you’ll likely wind up not satisfying anybody.

  1. Taking the DIY route.

Our site is regularly our clients’ first involvement with your image. In the event that you don’t have outline experience, do you truly think you can do it equity? Keep in mind initial introductions are everything. Try not to permit your client to make presumptions about your business on account of an ineffectively outlined site.

Strategies to Manage Brand Reputation Online


Your business is just on a part with its notoriety. Regardless of how great your item or administration may be, if your notoriety is discolored, your prosperity will endure. You will lose clients and customers. You’ll lose accomplices. You may even lose workers. What’s more, today, your notoriety is generally constructed on the web. Regardless of the possibility that you run a principally block and mortar business, online notoriety administration is a key thought. Indeed, even a solitary negative survey on Google or Yelp could prompt notoriety harm. How would you participate in online notoriety administration, however? Really, a noteworthy number of entrepreneurs and leaders battle with this inquiry today. Underneath, you’ll discover 10 of the most basic systems for dealing with your image on the web.

  1. Search for Your Company’s Name

Maybe the absolute most essential online notoriety administration technique is to watch out for the discussion. Hunt down your organization’s name on Google, Bing and Yahoo. What are the top results? What number of those are negative? You may be shocked to find that most of the main results are comprised of negative sections making genuine harm to your image and your benefit. Watch the discussion and run seeks on your organization frequently.

  1. Get Active with Social Networking

One more of the most imperative online notoriety administration tips is to guarantee that you’re using long range interpersonal communication. Your business can’t stand to overlook Facebook, Twitter, G+ and LinkedIn. You may likewise need a nearness on destinations like Pinterest, Tumblr and that’s only the tip of the iceberg. Being dynamic on online networking gives you the way to make positive buzz encompassing your organization, and Google specifically adores online networking (which implies that you have an opportunity to make some positive sections in the SERPs). Obviously, the genuine quality here is that you’re ready to make certifiable engagement with your clients and potential clients. That is the genuine estimation of online networking – having the capacity to associate straightforwardly and all the more profoundly with your intended interest group.

  1. Maintain Those Accounts

An excessive number of organizations begin off solid with online networking, yet then let those records fall by the wayside. It’s very simple to do. You get occupied. You have different cases on your time. Different things outweigh everything else. In any case, you can’t bear to give your social records a chance to mope. Great online notoriety administration requires that you stay dynamic and locked in. You have to accomplish more than simply HAVE a record. That record must be dynamic and observed. In the event that your records aren’t dynamic, or aren’t sufficiently dynamic, negative sections can without much of a stretch supplant the positive ones you’re ready to produce. That leads quickly to harm for your image.

  1. Don’t Over Do It

There’s a noteworthy allurement to make accounts on each and every informal organization out there. Try not to fall prey to this. Every informal organization is distinctive, and some will be valuable to your image, while others will be pointless. Do your due industriousness and figure out which systems are justified regardless of your time and exertion. Case in point, Twitter is one of the absolute most vital locales for organizations planning to take part in positive online notoriety administration, and Google is afresh demonstrating tweets in the indexed lists. By drawing in with your clients, customers, business accomplices and others on Twitter, you’re ready to make a noteworthy positive effect. LinkedIn is another easy decision for organizations, yet Facebook might possibly be the right decision for you. The same applies to G+, YouTube and different destinations. Look into each and figure out where your endeavors are best spent.

  1. Optimize Your Site with Your Business Name

Your organization’s site is a standout amongst the most intense online brand administration devices available to you, however you should guarantee that it’s being utilized viably. You need to accomplish more than simply have a site. You should accomplish more than upgrade those pages for your item or administration names and other related watchwords. With regards to online notoriety administration strategies, upgrading for your business’ name ought to be at the highest priority on the rundown. Ensure that few of your site pages are advanced for your organization’s name. Why? Basically, there are few better things to appear in the highest point of the SERPs for a pursuit on your organization than your genuine site. By advancing your site for the organization’s name, you expand the possibility of that event. You can’t depend on your URL and about page alone. You require different pages to include your organization’s name pretty unmistakably (once every 100 words or so ought to be more than abundant). Abstain from utilizing first individual here (“we are your hotspot for… “). Rather, select third individual (“The XZY organization is your hotspot for… “).

  1. Be Aware That Your Personal Reputation Will Affect Your Business

Numerous entrepreneurs neglect to understand that their very own notoriety will significantly affect their online notoriety. Administration of your own notoriety then turns into a necessary piece of guaranteeing that your business can succeed. As per Forbes magazine, “Shareholders may investigate official notorieties before contributing, and surely understood clients in some cases do that before purchasing from or embracing the organization.” That implies you have to find a way to screen, oversee and enhance your own particular notoriety (and additionally those of other chiefs inside your business).

  1. Handle Negative Content Correctly

Whether you run a huge organization, a fair size firm or a startup, odds are great that you’re going to go over negative substance with respect to your organization sooner or later. When this happens, it is completely key that you handle the circumstance effectively. In no occurrence if you ever answer to the remark or post without giving it much thought. Awesome online notoriety administration techniques start with watchful thought, and this unquestionably applies in this occurrence. The most widely recognized spot to run over negative posts is on a buyer survey site (Yelp, for occurrence). Fight the temptation to post a reply in the remark segment. Rather, painstakingly consider the data gave by the analyst. Is there any truth to the circumstance? Is it conceivable your organization failed in some appreciation?

Take this chance to delve into the circumstance and figure out what turned out badly, where and why. When you land at a strategy, react to the individual straightforwardly, not through the audit or post. Reach them through email, or if their data is in your database, give them a telephone call. Ask what should be possible to make the circumstance right. On the off chance that conceivable, give your side of the story and clarify that you’re exceptionally upbeat to make any strides important to redress the circumstance (or clarify what you are now doing to cure it).

  1. Avoid Wikipedia

Wikipedia is an intense instrument, however you may really be in an ideal situation not utilizing it by any means. Why would that be? Basically, you don’t possess the page here. The data can be effortlessly altered by any other individual (actually, you might not have even made your organization page in any case). How precise do you surmise that data is? There’s monstrous potential for that data to be mistaken, and even cast your business in a negative light. Abstain from depending on any pages where you don’t claim the substance. In the event that you utilize Wikipedia by any means, give careful consideration to it and debate any incorrect data with the publication board at the earliest opportunity (note: be set up for an extensive question process here, as well).

  1. Actively Listen

Certainly, some contrary substance is posted by individuals simply searching for consideration. Other substance may be presented by contenders looking for on smear your online notoriety. In any case, that is not the situation for all cases. Some of those remarks, posts and websites might be made by clients with true blue grievances. Listen to what they need to say. Utilize this as an open door for development, and after that demonstrate the notice or analyst how you’re making a move. Keep in mind that each client who leaves disappointed is one more who is setting off to your rivals, and do what you can to change your procedures, charges or practices to better position yourself as a genuine pioneer in the business.

  1. Get Help

Online notoriety administration requires a noteworthy speculation of time and exertion. In case you can’t make that venture yourself and take after the best practice tips recorded above, you require help. An online notoriety administration firm can help you screen the discussion, stay drew in, and get to the base of the issue with negative substance. With the privilege online notoriety administration strategies, such an accomplice can push down negative passages and populate the SERPs with positive substance that leads back to your site and other online stages. The right firm can likewise help by giving online notoriety administration preparing and courses, free devices and significantly more. Regardless of the extent of your business, or your industry or corner, online notoriety administration is a key thought. Without the right strides, you could be unsaleable harming your organization‘s single most profitable resource.

Questions and Answer about Online Reputation Management


Online Reputation Management is as fundamental to an organization as it is to a Human Being. It is characterized as a procedure of controlling the audits of the general population when one quests your organization’s name on the Search Engines. The procedure manages the organization’s image in the online business sector. The group we are talking is the whole web including Search Engines, Blogs, Forums, Social Networking Sites and so forth.

Online Reputation Management is an approach to redesign your positive input, demonstrating it at the top in the SERP and pushing down the negative surveys of the organization’s site to keep up the notoriety of the organization.  ORM is a way to help your company show its best face forward by protecting against unchecked defamation and by providing market stability.

Discussing why Online Reputation Management is important and why it’s something which can’t be missed is a result of the drifting Digital Age. Web has risen as a solid medium to interface with individuals furthermore, a medium to share, express perspectives, and feelings about everything. For the customers and for the organization proprietors, the input assumes an exceptionally real part.

It is astutely said, it takes quite a long while to construct great notoriety, however just few moments are sufficient to demolish it! Same runs with any organization; It take years for a brand to assemble its notoriety however one and only negative survey can demolish the picture of the brand.

Before Internet appeared, Businesses took care of their messages by means of restricted correspondence channel. Since web has now turned out to be so dynamic, the messages are presently being taken care of by means of Social Media, Customer surveys, Forums and Blogs, and so forth; henceforth, making it exceptionally vital to have an online notoriety record.

Online Reputation is not something which stays for a brief timeframe; notoriety either makes you or breaks you! On the off chance that you don’t deal with your image online then there are chances that another person may do it for you. Say if your image is doing great, the contenders would be desirous of you, attempting to annihilate your notoriety by any methods. In the event that you are not dealing with your notoriety on the web, you will scarcely become acquainted with what’s your present status. Shielding yourself from a negative remark, video or from a false blog entry, and so forth, you need an Online Reputation Management.

Individuals can stoop down to any level to wreck your open picture. They can document a dissension against you, may advance your opposition or maybe can make a negative picture by composing shoddy proclamations for your sake by making fake records. Dealing with your notoriety is not about advancing yourself but rather it resembles shielding your picture from getting annihilated.
Wonder who cares about online reputation. Let’s have a look.

Isn’t it regularly said that notoriety is the thing that matters by the day’s end. In the event that you are a business, your notoriety specifically influences your deals; in the event that you are a business, your notoriety straightforwardly influences your status in the organization. Notoriety Matters! Presently a-days, each other individual inquiry the web either out of need or interest before settling on a choice. It is a typical propensity to swing to Search Engines in the event that one needs to take in more about something. Consequently, your notoriety online goes far towards making a man’s assessment about you. The most widely recognized gatherings that are well on the way to find you online are:

  • Consumers
  • Business partners
  • Stock holders
  • Marketers
  • Journalists
  • Prospective employers
  • Co-workers
  • Personal contacts

Keep in mind, People loves to Google. They are so attached to completing hunts on Google, even to look for best nourishment place in the town, they will Google it.

Steps for diagnosing your Google Rankings and Online Reputation.

Your initial step will be to investigate. Dissect and distinguish what your Google rankings are, furthermore have a smart thought about your online notoriety.

You can’t control any circumstance without first discovering what the issue is and how awful is the it. The principal thing to do is to know your Google positioning, as then just you will know where you remain on SERPs when you make a quest for your business name. Subsequent to looking where you rank on SERPs, roll out the essential improvements to enhance your rankings.

Firstly, Google your business name.
Sign-out of your Google record and make a quest for your business name. Since Google customizes query items taking into account your area and as per the data Google has about you, through your Google account. This may modify the outcomes you get. Consequently, sign-out to get the genuine picture.


Secondly, Diagnose
Check the classification your business falls under and additionally your Google rank and your online notoriety, once you have the query items before you. After this, choose which class best depicts your business name on the main page of the indexed lists.

A tender update, concentrate on the principal page of Google query items as 93% of the clients never go past the initial 10 results on SERPs to assemble an impression.

Online Reputation Management


There are three types of online reputation which affect your business:

  1. Irrelevant Reputation: In this kind of notoriety, the outcomes which go ahead the SERP are about you, yet they barely have any effect to you or your image. They neither help you nor do they hurt you. The odds could be that the data is either obsolete or immaterial. For instance: “X” individual hunt down your organization name ‘Immortal Technologies’ yet the outcomes appeared on the SERP are not significant to the required inquiry written by the searcher. The outcome is superfluous to the hunt question. Subsequently, it is known as immaterial notoriety.
  2. Positive and Relevant Reputation: In this sort of notoriety, the outcomes you get on SERP discuss your gestures of recognition, how well are you getting along, how well are you serving to your clients, the positive criticism. This implies it is possible that you have a decent hang on your clients or you are dealing with your online notoriety entirely well.

Impact of Positive and Relevant Reputation

  • Retention of customers: Creating new customers or leads is constantly troublesome than keeping up or getting the business from the current one. Holding a current customer will include less time and assets and the inclination accomplished in precious. Along these lines, with great notoriety, it’s simpler to hold the client. Why lose the least demanding winning which you can bring by keeping up positive notoriety.
  • Attract new customers: In today’s reality, individuals are innovation monstrosity. Individuals are admirably checking online about the items they need to purchase furthermore taking a gander at what others need to say in regards to the item before obtaining them. In the event that your organization or the brand has a decent notoriety on the web, you will draw in more clients; in this manner, acquiring new business.
  • Positive Reputation brings in new business and investors: Positive Reputation helps you bring new business and speculators, as well. At the point when your business is doing admirably, you get to be observable. There are chances that you may be offered incredible arrangements by some different organizations which will work with you and there can be speculators who need to put their cash in your business. Making an online positive notoriety for your business is difficult. It is not’s some tea, not everybody will put in that diligent work which is required. Be that as it may, to support in this aggressive world, it is crucial to assemble your positive notoriety and keep up till the end.

    3. Negative Reputation: This sort of notoriety is the most undesirable one. The outcomes appeared on the SERP are negative which conveys a negative effect to your image or the organization name. It is anything but difficult to stain anybody’s notoriety by essentially posting a photo, by sharing a notice or just by a blog entry from a non-fulfilled purchaser or a present worker or possibly a contender. Google gets it all. The picture can be discolored inside seconds. For instance: neighborhood news titled “XYZ Company positioning keep going for Customer fulfillment”.

    Impact Of Negative Reputation

  • Negative reviews lead to negative image: This sort of notoriety is the most undesirable one. The outcomes appeared on the SERP are negative which conveys a negative effect to your image or the organization name. It is anything but difficult to stain anybody’s notoriety by essentially posting a photo, by sharing a notice or just by a blog entry from a non-fulfilled purchaser or a present worker or possibly a contender. Google gets it all. The picture can be discolored inside seconds. For instance: neighborhood news titled “XYZ Company positioning keep going for Customer fulfillment”.
  • Loss of Existing Clients: The web is a spot where irregular individuals talk about arbitrary points. There are gatherings and exchange boards, where individuals examine about their issues. Individuals impart their insight and gain from others, as well. One negative survey from your current customer or from a current unsatisfied customer can prompt loss of your other existing customers. The verbal exchange on web assumes an extremely compelling part to make or break your business.
  • No new business: Negative audits about you or your organization will bring you no new business. Each individual who will contribute cash on you will pay special mind to your notoriety in the business sector. One negative audit will settle on his choice sketchy to work with you. Along these lines, making issues to get new business.
  • Unsavory Records: Negative audits about you or your organization will bring you no new business. Each individual who will contribute cash on you will pay special mind to your notoriety in the business sector. One negative audit will settle on his choice sketchy to work with you. Along these lines, making issues to get new business.

A way to success – Online Reputation Management!

Follow the simple process to maintain your business reputation:

  1. Monitoring: As a website admin, you have to think about everything that is being discussed your site. What is the stage your site is being referred to at? Will that specify influence you decidedly or negatively affect your notoriety? Who is discussing you or any of your items? What are they talking? You need a response to the greater part of the above inquiries. This is the time where all the devices prove to be useful. Some of these apparatuses that could help you in discovering answers to the above inquiries are Google Alerts, Yahoo Alerts, Twitter Search, and so on.
  2. Preventing: Online Reputation Management is worried with dealing with your organization’s name, your image name, your name, names of abnormal state officials connected with your organization, your item’s name, and so on. Regardless of the fact that one of these things is harmed, it will spread like a pestilence to every single other thing too. For this, you initially need to take a few to get back some composure on online networking stages and get enlisted there. Another powerful method for keeping the harm to your sites is by composing a web journal.
  3. Fixing the damage: In the event that the harm has as of now been done, you have to quickly repair it. Enlisting an ORM master may help you. You can even go up to the site and demand them unassumingly to put it down.

On the other hand, you can likewise begin making utilization of the intense online networking accounts; make a system of connections and after that connection it to your principle site.

Reputation Management made easy with these tips!

  • Keep a strict vigilance on your online content. As soon as you find something negative, deal with it in the appropriate way.
  • Google is the mantra. Google your company’s name and see what shows up in the search results.
  • You could also try Google Chrome’s ‘incognito’ mode to make a search. This mode removes some of the personalized results that Google serves to its recognized users and presents you with more generic search results. These results will be similar to what others might see online.
  • Check the first 3, 4 or 5 pages of search results for any negative mentions about your business online. Such mentions don’t take time to travel to the first page. You can also make a spreadsheet and not down which results were positive, negative or neutral. Which results you can control and influence and which ones you can’t.
  • Be active online. Give immediate responses to unhappy customers on social media or directory sites. Respond in a way that covers up for the negative mention.
  • Everybody love freebies. Respond to positive mentions with discount coupons or freebies as a way of saying thank you.
  • Reviews! Get as many positive online reviews as possible. Encourage your happy customers to post reviews. Positive reviews help in getting higher search rankings online.
  • Respond to tweets and Facebook comments. Customers usually expect quick responses to their requests.
  • Post videos with your company’s name on YouTube. YouTube is a search engine itself. Google gives importance to YouTube content and at times ranks YouTube videos higher than websites, for search results.
  • Be very cautious of your personal activities. Don’t let them tarnish the reputation of your business.
  • Content is king and quality content is the key to having a good reputation. Good content on your blogs and elsewhere on the site provides more authority to your brand’s name. It also helps in pushing down search results of any negative review your business may have gathered.
  • Develop good relations with the media. Media can help you to develop a positive image. It is an effective medium for getting the right exposure. Hence, make it a priority on your marketing and reputation management plan.
  • Monitoring your online reputation can be a lengthy task. The bigger the business, the bigger the task. So, prioritize which online portals are more important for you to monitor. Pay more attention to them.

Difference between Web sites and Web apps


The term “web app” has been around for the past years – we’ve all heard it and used it more times than we care to remember. Yet there remains a debate on where “web sites” end, and “web apps” begin

Definitions of web sites vs. apps

Web sites are so deeply embedded into our daily culture that it is impossible to imagine life without them. Even as a developer, I find it hard to remember the times from my childhood when my chubby little hands didn’t yet know how to type. In the last two decades, the Internet has grown, expanded, exploded and became impossible to ignore, making any keyboard without an Internet connection pretty much useless.

In the last few years, the web brought with it a new term that can be exciting and confusing at the same time: “web app”.

But what is a “web app”, how does it differentiate from a “web site” and why does it matter?

Understanding this difference ultimately makes us better users or developers? Is a business going to blossom just by marketing its online presence as a “web app” instead of a “web site”?

The difference between Web sites and Web apps

In the pre app store era, the word “applications” had been applied to Web sites that provided advanced user interactions and capabilities previously available only through installable software. Early examples of web applications include Webmail, Google Maps and Google Docs. Compared to the classic web, i.e. blogs and news sites, web apps provided a richer user experience and access to advanced browser capabilities.

Today single-page web sites might still be referred to as web apps, but it’s more about the task focus than the technology itself. From this perspective, as Immortal Technologies explains, “The use case of an application is always to DO something with it”.

The task centricity of web apps is easier to understand if you think of smartphones or tablets: an app’s purpose is to achieve a specific task, like making a call, checking your email or finding a taxi nearby.

Some may argue that we can simply classify Web sites as being read-only and Web apps as being read-write. That certainly seems simple enough:Web sites are for consumption what Web apps are for creation. Does it sound right?

For developers, it is easier to draw the line between web sites and web apps if we think of the technical distinctions. Web apps have some defining attributes that bring them closer to their native counterparts:

  • self-contained
  • rich/interactive user interface, possibly mimicking the native UI of the device
  • using advanced device capabilities – like geolocation, camera integration, or other technologies that the W3C Device APIs and Policy Working Group is developing
  • action-oriented rather than information oriented
  • not relying heavily on (or hiding when possible) the browser chrome (back button, reload button, address bar)
  • working off-line, for example using HTML5 ApplicationCache, localStorage, or indexed database


Seeing how flaky our connections are – I am writing this on a plane – our apps should make people as effective as possible and this means we shouldn’t be dependent on a connection. The interface should be usable whilst we are off the grid and sync as soon as we go online”.

But how can we explain the difference to non-technical users? And, do we need to?

According to us, a Web site can be presented as a Web app as long as users consume it in a similar way they do a native app. If it’s exposed as an iconified app and used for a specific task, it shouldn’t matter whether it’s contained in the browser or installed via an app store.

Creation versus Consumption. Pearce asserts that read-only interaction should be classified as a site, but this criteria is not sufficient to distinguish between web sites and web apps. We still have cases like Flipboard (clearly oriented towards consumption) or Twitter and Facebook (with entirely user-generated content) that do not fit in any box.

Linkability. Since both web sites and web apps can be launched by entering a URL into a browser or from a home-screen icon, this is clearly “not a reliable way to distinguish between web apps and web sites” according to Pearce.

User Experience. Visual pizzazz is an important argument, one that users might particularly relate to, but is also a fuzzy boundary. What if my site displays a fixed toolbar, but no back button? What if my list appears as hyperlinks instead of ‘tappable’ items? What if I use plain scrolling instead of smooth fancy bars?

Architecture. In the case of single page webapps, is SEO the price to pay when choosing to give the browser far more autonomy and responsibility and take advantage of its HTML5 APIs like storage? Do Web sites have SEO capabilities while Web apps don’t? We are back to explaining the differences between the two by using technical terms.

Should you be building web apps or web sites?

This question might be regarded as a technicality with a pinch of marketing to spice it up. This reminds me of the “HTML5 is ready” contest by Sencha that was announced a few months back, encouraging developers to draw inspiration from native apps and create similar web apps that show off the capabilities of HTML5.

The creators of the competition correctly argued that “the mobile web is the most fertile ground for leading edge web development because it doesn’t have the legacy of the older internet explorers that the desktop does. You can start your development with the assumption that your app or your content will be used in a fairly recent browser, so you can take advantage of a whole host of features like Canvas, inline SVG, HTML5 video, CSS3 styling etc. that bring the experience alive for the user”.

Would it be safe to argue in favor of building web apps instead of web sitesespecially on mobile? Mobile users perform specific tasks on their devices, so a web app that offers the same experience as a specialized native app might gain more interest compared to a regular website.

Long term the distinction should not matter. According to FT’s Stephen Pinches, it really doesn’t make any sense, on the long term, to speak about the future of the mobile web: “there shouldn’t be “mobile” and “desktop” but simply good, user-centered design, which adapts and responds to the screen size and features of the device upon which it is displayed. However, on short to medium term, there is a need to differentiate and ensure the user experience is as good as possible on a given device.

The ‘app-ification’ of the Web

Whatever your preference may be, there is an increasing number of mobile developers targeting web apps. Based on VisionMobile’s latest Developer Economics survey of 6,000+ developers, already 23% of HTML5 mobile developers develop web apps, compared to 38% who develop mobile websites.

With browsers increasing support for device APIs, and with a growing number of developers going direct to native with PhoneGap, Icenium or Appcelerator, or even with the recently launched Firefox OS, the web world is clearly moving in the direction of apps.

8 Web Design Facts that we know


If you truly want to understand the web design process, you must look beyond just the outward visual appearance of a website. Very few visitors consider what happens behind the scenes of a website, as different web browsers interpret code to display that site on the screen. Extra milliseconds of loading time, browser variations, the age of the code, and the content itself can completely change a user’s experience and resulting behaviors on a website. Let’s take a look behind the curtain to learn about some of the most surprising and amazing aspects of web design.

  1. All web browsers render websites differently

When you look at a website from your home computer using Google Chrome, it might be a completely different experience than your friend has when she browses the same website through Safari on her iPhone. Why does the same website look so different across various browsers? It all depends on parsing and rendering, or the way that browsers translate code and display it on your screen. Some browsers will load the code in a very specific order, and sometimes browsers won’t recognize certain code at all. For more detail on this, HTML5 Rocks has an excellent breakdown of how each browser parses code and renders it on the screen.

Browser differences can make it tricky for you to create a website that provides a great experience to everyone. That’s when professional web designers step in. They are familiar with HTML and CSS standards, known browser issues, and the ways to work around potential hurdles. It’s a web designer’s job to ensure that your website looks good and functions properly across many different browsers. They also perform extensive browser compatibility testing to identify potential issues, and establish necessary fixes for those issues, before a website goes live.

  1. Design dictates where users will focus on your website

The Internet has forever changed the way we read and browse content. According to the Nielson Norman Group’s report, ” successful websites with a clear and scannable layout have a 47% usability improvement. If a visitor can’t skim through your website and identify key information quickly, they are likely to leave and visit another website instead.

Web designers strive to create sites that direct viewers to the most vital information, such as an online store, your company’s blog, an organization’s history, or other content important to both them and you. Web professionals can also use heat maps and analytic tools to see which buttons and links are popular so that they can continually improve the user experience with future updates on the site.



  1. A two-year-old website may be too old

Web designers work hard to keep up with the breakneck pace of technology. Since the web browsers and devices being used to access websites are constantly changing, the way that those websites are designed and developed must change as well. To remain current and relevant, digital professionals must stay on top of the latest coding standards, browser compatibility updates, and search engine algorithms. An outdated website runs the risk of not displaying properly in the web browser, having unexpected formatting issues, or not showing up effectively in search engine results. For this reason, a site that is even two years old may be antiquated if it has not kept pace with these changes.

  1. Templates will restrict what you can do with your website

Many people turn to website templates as an “easy way out.” Pre-packaged templates often allow anyone to create a website with little to no coding knowledge. Unfortunately, companies can lose credibility by relying too heavily on templates, which typically include bloated code and unnecessary design elements. Trying to force a template to do something new can make it look patched-together, like a Frankenstein website, and that is if that template will even allow for those needed changes. Many templates are notoriously inflexible in what they will allow for, meaning your site may be painted into a corner. Your organization can benefit the most by having a web presence that is custom-made for your needs and the needs of your customers.

  1. Your website’s code helps it to appeal to search engines

You could have the most visually-stunning website in the world, but it won’t matter if you don’t have an audience to view and use that website. Web professionals make sure that the way your site is coded will help an audience to find your website when they type certain keywords into Google or another search engine. The way that the website is coded even affects how your search engine listings look, from the title of the web page in the search results to the small description of your site that appears below the title. Search engines can be a great source of new traffic your website, and there are many additional steps that can be taken on a site to fully optimize if for those search engines, but it all starts with coding best practices and ensuring that the foundation of your site in conducive to a good relationship with the search engines.

  1. Images and videos can have a positive or a negative impact on your website

Multimedia content, including images and videos, can be a powerful part of a website, but if used improperly, they can also significantly damage a website’s performance. Large image and video files can dramatically slow down the loading time of your website. When visitors have to wait too long for a page to load, you risk them growing impatient with the site and abandoning it altogether. To ensure that any multimedia content that is used on a site engages visitors rather than drives them away, web designers must use images and videos that are optimized for websites. These optimized files will ensure that your page loads quickly while still offering that rich imagery or video content.

Web professionals also avoid outdated multimedia formats, such as Flash, which aren’t supported by many of today’s mobile device platforms. Instead, they favor current standards, like HTML5 video, so that people can access your media from the widest range of devices possible, including computers, tablets, and smartphones.

  1. A good website design ranges between $500 – $5000

A pricing infographic by Incion reveals that a good website design can cost between $500 to $5,000. If you’re surprised at this range, consider the number of hours and collective brainpower that goes into optimizing websites for search engines, making content accessible across browsers, and improving overall performance by speeding up your website’s loading times. Designers often rely on specialty software and robust tools to ensure that a website’s code functions the way its intended while displaying well.

  1. There’s a big difference between responsive and mobile web design

Most people don’t think about the seemingly magical website conversion that happens when they switch between their smartphone and computer. These are two very different approaches to shifting screen sizes, either mobile design or responsive design.

Mobile design is restrictive. It serves up a separate, and often limited, version of your website that can be used on smartphones and tablets. However, because mobile websites generally provide visitors with the bare basics that the site has to offer, they won’t get to see the full glory of your web design or use it to its full potential.

Responsive design is extremely flexible, allowing websites to resize and reflow their layout based on the visitor’s screen size. This gives visitors a consistent experience from large-screen, high-resolution monitors all the way to the smallest smartphone touchscreens, while also having an experience that is suited to each of those individual devices. Responsive websites will simply adapt to their environment, while maintaining the same stunning images, typefaces, and navigational options.

The complexities of web design are indeed mind-blowing, requiring a high level of updated awareness and attention to detail to create the best website possible. Keep these facts in mind we move forward with our own web presence to develop a website.

Most Important Features of E-commerce Website Pages


Internet merchants have many challenges when it comes to turning visitors into customers. One element that is often overlooked is the product page. These pages are what will really drive visitors to make the purchase. So Immortal Technologies care about our customer and use following features to develop  e-commerce website.

Here are the most important and critical features to have on your product pages to improve conversions.

  1. Quality of Image

When you go shopping at an actual store, you may talk to someone about the product in person — although ecommerce sites often have more accurate and in-depth descriptions of a product than someone who works at the store — but the visual process of shopping is the most crucial. For the web, it’s really the same and just as important. Image quality is king when it comes to ecommerce. Invest in quality images of your own products. Don’t use the same images as other retailers.


  1. Alternate Views

As important as it is to have quality images on your product pages, it is also important to display the product in as many angles and details as possible. Remember, the sale is in the details. People want to see exactly what they are getting. Having alternate views will likely decrease your return rate as you’re showing customers exactly what they are getting. If you are selling expensive goods, alternate views are a must. Remember that online shoppers are concerned about product authenticity — alternate views can help.


  1. Zoom Feature

Related to alternative image views, the “zoom” feature on product images has become increasingly popular. This helps consumers get a better view of the product.

  1. Consumer Reviews

Shoppers care what others have to say. If your product pages have consumer reviews, you’re helping shoppers make a final decision. Not all products have positive reviews. In fact, many have both positive and negative reviews, which makes the shopping experience that much more authentic and real for the shopper. There are many great review platforms to choose from, if your cart doesn’t provide one.

  1. Product Comparisons

Product comparisons can improve a shopping experience — and increase sales. Consumers typically shop for similar features. A product comparison feature on product pages can help them view features side-by-side, instead of flipping through many pages. Many shopping carts are starting to incorporate this feature into their platforms.

  1. Live Chat

Live chat is very important to an ecommerce site. This feature should be site wide, but especially on every product page. Live help can help close the sale. Customer questions can be answered immediately. There are many live help platforms in the marketplace to choose from.

  1. Product Demos

Product demos are increasingly popular. They inform the consumer and can really help decrease return rates. Employees of Office Depot recently displayed that company’s product demonstration feature at an Internet Retailer conference, stating it sharply increased sales. Also, TigerDirect.com uses product demos to show, explain and educate consumers about that specific product.


  1. ‘Email a Friend’ Button

It wasn’t until the holiday 2011 season that I actually analyzed the live Google Analytics — recently launched a few months back — on an ecommerce site. I looked where shoppers were going to get a better feel of user navigation. I couldn’t believe the amount of people that hit the ’email a friend’ button, a great feature to have in all your product pages. It helps spread the word in a quick and efficient way.

  1. Show Products on Human Models

For sunglasses, t-shirts or anything that fits on a human, it can really help consumers to see it on someone. Showing products on models is very effective. It lets the online shopper have a much better understanding of the product.

  1. Share Buttons

Social buttons are a great marketing tool for your product pages. These buttons allow users to post and share your product with their network of friends and family through Facebook, Twitter and countless social networks. I recommend using individual social buttons — such as the Facebook Like or Share button, the Tweet button, or Google +1 button — instead of an aggregate one. Individual social buttons are easier for shoppers to use, rather than clicking on an aggregate button and then choosing a specific site.

Testing Plan For An Ecommerce Site


These are the main aspects that our company run through when testing an ecommerce website that uses one of the common online shops or ecommerce software tools.

Ecommerce sites can get very complicated but this list is a starting point when carrying out testing before a site launch.


First of all, we’ll run through the main functionality of an ecommerce website that needs to be tested. Your website may not have all these items, or indeed may have some not included here.
Main pages
• Home page
• Featured products
• Special offers
• Information pages
o About page
o Shipping information
o Returns policy
o Terms page

o Privacy policy

Product category pages
• Any filters such as product filters, colours, sizes, types of product, etc.
• Any ability to sort products by name, price, size, etc.
• Add to shortlist or wish list facility.
• Add to basket.

Product detail pages
• Product title
• Product description
• Product images
• Enlarge image
• 360 degree view of products
• Related products
• Any further product information, colors, sizes, options, extras.
• Add to shopping basket

Product search
• Keyword search
Shopping basket
• Add products to basket
• Remove product from basket
• Change quantities
• Select delivery option
• Check VAT and delivery costs add up correctly
Pay now
• Move into checkout process
Ecommerce Testing Checklist

Download PDF

Download a PDF version of the ecommerce testing checklist so you can print it out to run through whilst testing.
Checkout and Payment Systems
As this is a testing plan for an ecommerce site then a specific section of the plan should be devoted to the checkout and payment area of the website.
Test the checkout process including the following aspects:
Final amount to pay – make sure that this value is correct, after the price of the products, VAT, delivery and any other charges. Test making changes to the products being ordered, changing delivery options, etc. and make sure that this final amount updates correctly.
Next is payments.

Carry out a test payment using each payment method that you are offering such as debit cards, credit cards, Paypal, Google Checkout, etc. Your payment system will most likely still be in test mode before you launch so all test payments will be carried out using the test payment details.
An example list of payment types is as follows:
• Place Paypal payment
• Place Visa payment
• Place Visa Debit payment
• Place Visa Electron payment
• Place Mastercard payment
• Place Amex payment
• Place false payment
• Test cancelling order

Check that confirmation emails are sent correctly when a payment is made, whether those confirmation emails are being sent by your website or by the payment provider.

Make sure that you can refund a payment and that any confirmation emails are sent to the recipient of the refund successfully.
You will probably want to carry out several payments again once the site is live so you can use real debit and credit cards to check the system works correctly.

This is the central aspect of your ecommerce website and so if time is short then make sure you thoroughly test the checkout and payment area.
Browser Compatibility
Extremely important, especially for ecommerce sites, as if the site doesn’t work in a particular browser then nobody using that browser can buy anything from you.

This list of browsers will change, as new browsers are released and older browsers aren’t used as much (here’s hoping that IE7 goes away soon).
Currently, we are testing all of the functionality listed above in each of the following web browsers:
• Internet Explorer 7
• Internet Explorer 8
• Internet Explorer 9
• Mozilla Firefox (latest version)
• Google Chrome (latest version)
• Safari
Browser compatibility tools that can help you
My personal favourites are Multi-Browser Viewer, which I use most days and Cross Browser Testing, which I use when I don’t have access to my desktop PC.

Mobile Device Compatibility

If you wish your website to be used by visitors viewing it on their smartphone or tablet then you also need to test all of the functionality on each of the following mobile devices:
• Apple iPhone – 5, 5S/5C, 6 and 6 Plus
• Apple iPad – iPad 2, 3, 4, iPad Air and iPad Air 2)
• Apple iPad Mini – 1, 2 and 3
• Android Smartphone – such as Samsung Galaxy S5
• Android Tablet – such as Google Nexus 7
• Windows Phone – such as Nokia Lumia 635

Mobile testing tools that can help you
Many of the browser testing tools can help with mobile websites but there are some more specialised tools as well. Have a look at the Mobile Testing Tools category in our testing tools directory.

Your ecommerce website needs to load quickly in order for potential customers to not get frustrated and head elsewhere.
Carry out a performance test using an online tool such as Webpagetest and pay attention to what it tells you.

I regularly use Webpagetest but there are some other good ones listed in the directory.
Check Your Links
Running a link check helps to weed out any broken links ahead of launch and is generally well worth doing, as there is always something not linking correctly.

Link checking tools that can help you

There are a wide range of tools available and my preferred options are Google Webmaster Tools and crawl test tool.

Proof Reading
It goes without saying but proof reading every page, including all product pages, product descriptions, search results pages and the checkout process will make sure that people are not put off by any shoddy spelling or grammar.

Product Pricing

Along with proof reading, checking your products pricing is obviously very important to make sure you are not selling something too cheap or putting people off because the price is way too high. There have been many high profile pricing errors in the past with retailers offering Sony TVs for £1 by accident, etc.

Web Standards

Often overlooked, a few checks on how your website complies with HTML and CSS standards can greatly help your website’s accessibility, aid SEO, usability and other general site quality problems.
Web standards tools that can help you
W3C’s own tools are fine for checking individual pages at a time but if you want to check an entire site in one go.


Whilst we touched on this subject above, it is important to make sure that your ecommerce website is accessible. Therefore, check for the following:
• Test your website against WCAG 2.0 guidelines
• Try browsing your website with a screen reader and/or text browser
• Try browsing your website without a mouse, I.e. with just your keyboard

You’ll undoubtedly pick up some problems you wouldn’t have guessed at but it is a good idea to fix them.

Audit Your Cookies
Since the EU ePrivacy Directive came into force in May we also need to audit the cookies that your website uses, provide information to users on what those cookies are and how they are used, and provide an opt in or opt out mechanism for visitors if they do not want their information to be used by the website.

Check Your Analytics
Make sure your analytics is installed and collecting statistics properly. Set up any goals that you need to and configure other aspects such as site search tracking, which is very useful for an ecommerce website.


An ecommerce website greatly benefits from making sure website visitors can easily find it and, if there are a lot of products, then long-tail search terms can account for a large number of visitors and customers.
I would recommend checking the following aspects:
• Structure of URLs
• Unique title tags for each page and product page
• Title tags should include product name and category
• Meta description tag for each page and product page
• Robots.txt in place
• Check that alt text has been added to images
• Internal linking
• XML sitemap


Check that social buttons, icons or links are in place and work correctly.
Any sharing buttons should also be configured correctly.
So that’s our ecommerce website testing plan, at least one that I use as a basis when I am testing an ecommerce site. Please let me know what you think of it and if you think I’ve missed anything out.