10 bad ways web design can hurt your online business

Today, thanks to a number of DIY tools and services, just about anyone can design a website. But that doesn’t mean everybody should. However, whether you hire a professional web designer or plan to design your site yourself, if you want your online presence to look professional – and keep potential customers from bouncing – avoid these web design no-nos.

  1. Using a splash page

“Splash  pages really have no value in today’s online world,” says Immortal technologies SEO team,. “They run up your website’s bounce rate because users can’t  find what they’re looking for, so they.”

Instead of using a splash page, your website should have a standard home page

  1. Having an inconsistent style

“If your site has a dissonant color palette, does not follow typographical best practices ([regarding] kerning, leading, tracking, etc.) or uses inconsistent typography.

  1. Confusing navigation

Don’t make it hard for visitors to navigate your site and find what they are looking for quickly (in just a click or two). Keep navigation simple by using a horizontal menu with short descriptive labels (typically no more than seven items) across the top of each page, with one level of dropdown menus.

  1. Not making your logo clickable/go to the home page
  2. Using too many (big) images (or animations or videos)

Images [and animations and videos] are weighty, and too many on a web page can significantly slow down your site.

  1. Using graphics for text

All text on a website should be crawlable by search engine bots.  Images as text will also make your website slower. So refrain from using images as text at all cost.”

  1. Using obviously fake or stock images

While the use of stock photography may enhance elements of your website’s design, using these photos to represent your people.

  1. Not embracing white space

By using white space, your content delivers a greater impact to the reader.

  1. Having automated music or sound

Sites should not have automated music or sound. In split tests that we ran, automated audio so drastically reduced on-page time that we never even consider it anymore.

  1. Overusing interstitials

Interstitials are web pages displayed before or after an expected content page. Just get rid of the interstitial and earn subscribers some other way.

Our website development in Delhi team always work on these issues so our clients will be happy for their website.

Tips that will Improve Site Retention

Few website visitors have the patience to remain on a website that is difficult to navigate. As such, a website with a poor user experience will almost always suffer from high rates of abandonment, or at least higher than necessary. A modern website should not only “look nice”, but should also provide an intuitive user flow that guides visitors through the site, as opposed to forcing them to find their their way around. Immortal Technologies shares four intuitive navigation tips that will improve site navigation and visitor retention.

1. Use Highly Visible Buttons. Few website design elements grab a visitor’s attention faster than a clickable button. Long used on desktop design, clickable buttons have become particularly useful for creating navigation for mobile interfaces. As such, buttons should be used often, contain concise verbiage, and be placed consistently across pages. Additionally, buttons should be designed with sizing and padding in mind for touch screen navigation..

2. Keep it consistent. Navigation should be laid out in the same way on every page, including the main and side navigation as well as in page elements. Users shouldn’t need to figure out how to navigate each time they move to a new page.

3. Utilize sticky navigation. Sticky navigation keeps important navigation items, such as the main navigation fixed in place as users scroll down a page. Maintaining menu visibility at the top of the screen eliminates the need to scroll back up to continue navigating the site. Sticky menus make navigation more efficient and can improve visitor retention, since the menu accessible at all times.

4. Leave a breadcrumb trail. Breadcrumbs show users where they are within a website’s navigation as well as the steps they’ve taken to get there. Additionally, visitors can more easily retrace their steps, if needed, to pages previously viewed. While breadcrumbs have fallen out of favor in some modern design trends, finding clever and aesthetically pleasing ways to implement them, is worth the effort from a user experience perspective.

Reasons why small business NEEDS a website


In the same way as other little entrepreneurs, you may trust your business can’t profit by having a site or that a site is not inside your financial plan. On the other hand possibly you think since you don’t utilize a PC, neither do your potential clients. These are misguided judgments. These 8 reasons by Immortal Technologies show why your organization NEEDS an expert site, regardless of what size your business.


Today, more purchasers utilize the web to hunt down the items or administrations they require. Your little business will pick up validity by having a site. Without one, potential clients will go to your rivals that do. On the off chance that you as of now have a site however it is “home-made”, having it professionally updated will furnish your business with an expert picture which will move much more prominent certainty. For home-based organizations, this is especially helpful since you don’t have a store front to advance your items or administrations.


As a little entrepreneur you most likely think you can’t bear the cost of an expert site, however you can’t manage the cost of NOT to. In spite of the fact that the expense of planning a site differs, once it’s up and running, a site for a little business for the most part expenses under $100 a month and, now and again, as meager as $20. Contrasted and the expense of a daily paper advertisement, when you consider the potential business sector you can reach with a site, it is an exceptionally savvy approach to advance your business.


Think about your site similar to your online handout or inventory. It is much simpler and faster to redesign data about your items and administrations on your site than in print material, making it a successful method for telling your clients about the landing of new items, up and coming occasions, exceptional advancements, or any new administrations you now offer. Not at all like print advertisements which rapidly get to be obsolete, your site can give current data and news.


A site is accessible to both your standard and potential clients day in and day out/365 giving them the comfort of surveying your items and administrations when your store or office is shut. With today’s bustling ways of life, this is an awesome offering moment that settling on a buy choice.



Whether you give items or administrations, your site will give an option area to offer them. As a retailer, a site (eCommerce) is an awesome spot to offer your items to a more extensive business sector; even administrations can be made accessible universally. Try not to think you’ll have the capacity to offer your items or administrations online? Keep in mind, even autos and houses offer online!


Regardless of what kind of business you’re in, a site is an extraordinary spot to showcase your work. By including a portfolio or picture display, and in addition testimonials about your work, you can exhibit what makes your business interesting.


Giving data to your clients requires some serious energy, whether it’s on the telephone, up close and personal, in a leaflet, or in messages. With an online inventory you can give heaps of data about your items and administrations. Once your site is up and running, it is accessible to your clients inconclusively, sparing you time. Also, what is time? Time is cash!


Possibly you offer ecologically benevolent items and might want to share tips on the most proficient method to reuse, or maybe you’re a bookkeeper and need to give your customers exhortation on the best way to disentangle their accounting hones. By including a FAQ page, adding articles or transferring bulletins to answer every one of your clients’ inquiries you can stay up with the latest. What better approach to furnish them with quality included administration than by sharing data on your site.

So, here we are Immortal Technologies to solve your entire problem. We have good team of website design and development team. We assured you to give your website at professional way.

Web and Enterprise Portals Design by Immortal Technologies

Immortal Technologies is a one-stop entryway advancement supplier. Our skill permits building entry arrangements that join data get to and content dissemination with cooperation, work process administration and long range informal communication components.

Building Intranets, Extranets and Internet Portals

In view of the more elevated amount standards of being a solitary access point to different data assets, web and venture entryways join information sources, substance and applications in one place and make them accessible for clients relying upon an extensive variety of business targets and client parts.



Enterprise Portal                                                           Public Portal

To succeed in today’s aggressive surroundings, open even and vertical Internet gateways (that go for get-together, combining and moving information and web content towards their group of onlookers) ought to fulfill an arrangement of utilitarian necessities in various related ranges – like furnishing clients with e-trade highlights, improved inquiry alternatives, voting and remarking usefulness, profiling and interpersonal organizations network, and so on

Endeavor gateways, thus, serving as business procedure quickening agents encouraging access to corporate data environment, require much area information and business examination abilities from an advancement group to make an answer ready to bolster operational exercises, joint effort, basic leadership, learning administration, and so forth.

Immortal’s skill squares make esteem adding gateway arrangements customized to your requirements and persistently enhance and amplify them by coordinating new modules:

  • Everlasting’s way to deal with entryway engineering is grounded on giving however much opportunity to changes, useful augmentations and new frameworks mix as could be expected — all to bolster your business development. We give full backing of SOA standards, widely use institutionalized conventions and create straightforward and all around reported custom APIs.

Skills Mapping

 Anytime — Anywhere Access

We give far reaching versatile advancement to entries (both portable web and local portable applications) which makes entry information naturally accessible from cell phones and cushions, enhances substance and information accessibility and influences gateway administrations conveyance. To build nearby availability (e.g. for conveyed workplaces) we convey entryway information and substance synchronization and replication arrangements.

Integration capability

We have boundless involvement in business process computerization. We can interface a gateway answer for various endeavor information sources and applications, including execution of Enterprise Service Bus (ESB) basic venture entrance. We likewise have broad experience of reconciliation with outsider web administrations, news encourages, installment passages and informal organizations.


Performance and scalability

Together with very expert and profitable entrance engineering, We conveys server ranch topology plan and numerous homestead arrangements and setup administrations (for entries to be sent on corporate servers and in server farms). Moreover, our group has solid abilities in using virtualization advancements and facilitating applications in mists. Unfading group guarantees that entrance handles high loads by actualizing load adjusting systems, database execution advancement and best-work on programming designs


Immortal Technologies pays great attention to ensuring portal security:

  • Restricting data access as necessary and providing user roles management.
  • Securing sensitive online transactions with SSL
  • Implementing data encryption and digital signature solutions
  • Providing OWASP and PCI DSS pre-certification audit and preparations

Importance of Social Engagement in SMO


Organizations are continually worrying about online networking. Is it true that we are doing what’s necessary? Is it accurate to say that we are on the right channels? Is it true that we are pleasing our fans? Is it truly profiting?

These are all incredible inquiries (we especially like that last one) and it really takes a great deal of work to answer each of them. One of the approaches to quantify the estimation of your social speculation is with regards to how it’s conveying movement to your site. Certainly, there are the people who come through from a connection on one of your social channels, but at the same time some sign your joined social nearness is an element in how well you rank in Google query items.

The Social-SEO Connection

Google has been truly close-lipped regarding what number of social variables add to your inquiry rankings. They have said it was one thought among numerous in their calculation and afterward in their normal design turned out two or after three years and said it wasn’t. A debt of gratitude is in order for making life simple on us, Google.

We know 2 things for sure:
1. Most SEO experts trust that online networking nearness and engagement is surely one of the positioning variables Google considers. Nobody supposes it’s an essential component, however it is a main 10 variable as per the latest Search Engine Ranking Factors distributed by Moz, a very regarded name in the inquiry advertising field. Their yearly study depends on both target and subjective examination by promoting experts around the globe.
2. Online networking can convey movement to your webpage and Google IS paying consideration on that. Movement coming from online networking profiles can be a genuine in addition to. Social engagement and cooperation tells Google your business is being discussed and connected to. It’s an indication that your business is open, centered around client administration, and responsive on the web.

So what does this mean for you?
1. Guarantee your social profiles are upgraded as every online networking webpage prescribes. On the off chance that your profile is just 70% complete, get in there and make it 100%. Guarantee your profile is connecting to your site and your image, office, staff and items/administrations are very much spoke to.
2. Online networking locales are ravenous for substance, so give them what they need. Facebook specifically is making it less demanding and simpler to share more substance right on their stage, including spilling video and more frame articles (through their Notes highlight). At whatever point you are creating content, consider its “offer capacity” variable and how likely it is individuals will lock in. Data representation, articles, recordings, overviews and so forth are all things known not footing with clients. Continuously make a point to connect back to a pertinent asset on your site.
3. Keep the conversation going. Continuously remember that in case you’re in a social space, you should be prepared to take part in and screen that space. Thank clients for their remarks freely, give extra connections to look at, and keep them needing to add to your profile. Never let remarks, great or awful, wait for over a day at most without an individual reaction.


While Google isn’t coming right out and saying that being dynamic on social destinations enhances your hunt rankings, it’s truly difficult to comprehend as of right now that such movement wouldn’t have a constructive outcome. In case you’re doing everything a contender is doing, in addition to enchanting your clients and fans on an assortment of social channels, is there any valid reason why Google wouldn’t have any desire to send more individuals your way? As we’ve said commonly some time recently, full-circle online engagement is the thing that Google needs and what it rewards in its rankings.

Ways to BOOST Your Social Media Traffic


Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day after day. However, it also requires lots of constant hard work and usually it can take some time before you can actually see the results.

One of the best things about social media is that you get lots of different results. By following the tips in this article, you will not just increase your traffic, but you will also get more fans and followers, get more social media engagement, build relationships with your audience and reach a wider audience.

One of the great things about social media is that you can apply very similar techniques between different social networks. Twitter and Facebook, for example, might not have anything in common except the social aspect, but in the end, posting great, valuable content is one of the best ways of increasing your traffic.


Here are some of the ways that Immortal Technologies use to  increase your social media traffic:

  1. Profile

It all starts with the profile – no matter the social network, a complete profile is a must-have. Spend some time to make sure you complete all the relevant categories and fields, and most importantly, that you provide links to all your websites. On Twitter, I would also recommend you write down your website address in your description so that people can easily see it. On LinkedIn, you have the option to personalize your links. It’s very easy to do, and can make a big difference, as seeing “company website” might not entice lots of people to click on it.

  1. Join Different Social Networks

Social media traffic is at its best when you use more than one social network. I personally believe it is best to try out several social networks, in order to figure out which ones bring you the most traffic. However do consider where your audience is, it’s important you focus your time and efforts where they are engaging so that you can listen and engage with them.

  1. Post Regularly

Once you start posting on social media, it’s very important to keep it up regularly and be consistent.  You won’t keep getting traffic from social media unless you keep posting and engaging constantly (preferably daily, or at least during weekdays). It pays to be human on social media – don’t just post links all the time, but also images, videos, text only posts and even posts that don’t have anything to do with your business. It might not get you traffic, but by only posting links you will put most people off by being too sales-y.

  1. Post links to your blog posts


Posting links to valuable resources is one of the top ways of getting traffic from social media.  Whenever you write a new blog post, article or have a new valuable resource on your website, make sure you post it on your social media profiles. However, don’t just post the link and the title of the article/resource – rather, try to write a short introduction that will make people want to click on the link and read more. You could also ask a question within the post, so that you can also attract some more engagement to the post – more engagement often times leads to more traffic!

  1. Engage!

The ‘secret’ to social media success is lots of engagement. By engaging regularly with other people on social networks, you will drive more people to your profile and updates, and therefore ultimately increase your traffic. Commenting, liking, sharing of other people’s posts and updates, asking and answering questions all help increase engagement.

  1. Join some of the lesser-known social networks

Facebook, Twitter and the like might be the top social media traffic generators, but sometimes the smaller and niche social networks can also be great sources of traffic. First of all, try to find out if there are any social networks that deal directly with your niche (Like GoodReads for book authors) and join them. This is where you can find lots of people that could genuinely be interested in what you have to offer – which results in more traffic. I would also recommend trying out some of the smaller social networks, like StumbleUpon – you can simply share your content on these types of social networks, which wouldn’t take too much time and can still bring in some extra traffic.

Photo of Byron Bay – one of Australia’s best beaches!

  1. Create and join groups/communities etc.

Groups and communities on social networks can be great sources of traffic. If possible, start by creating your own group and then join other groups that relate to your niche. Make sure you join groups that are active – meaning people are engaging constantly.

You can then post your link updates in these groups, but make sure you also check out the rules and regulations of each group. It’s very important not to focus on sales updates, but rather engage with other group members. This way, you won’t be too sales-y and people will be more inclined to read your updates and eventually click on your links.

  1. Use hashtags

Hashtags are on most major social networks – Instagram, Twitter, Google+, Facebook etc. Hashtags can help grow your traffic by making your social updates more easily discoverable. I recommend using no more than two or three hashtags per update, as too many of them will put off some people.

Try to also look at which hashtags are trending for the day and use them in your updates wherever possible. There will be more people searching for those hashtags, so your updates have better chances of being seen.

  1. Post at the right time

The time when you post a new update can have a huge influence on its success. If you post at the right time, more people will see it – and therefore, you will get more traffic and more engagement.

Unfortunately, there is no right time there works for everybody across all social networks. And one of the main characteristics of social networks is that they have no geographical barriers, meaning that you can have fans and followers everywhere in the world.

Although there are different studies that show when people are most active on the different social networks, the best way to find out the best hours to post updates is by trial and error. Try posting at different times during the day and night and see at what times you get the most engagement and clicks. You can then use scheduling tools to schedule your updates so that they go at those exact times, even if you are not available.

  1. Add social sharing buttons to each of your blog posts

By adding social sharing buttons to each of your blog posts, you make it much easier for your readers to share your posts to their own friends and followers. This way, you increase your reach within social media with minimal efforts on your part and more people will be able to see your link and therefore, drive more traffic.

Difference between Web sites and Web apps


The term “web app” has been around for the past years – we’ve all heard it and used it more times than we care to remember. Yet there remains a debate on where “web sites” end, and “web apps” begin

Definitions of web sites vs. apps

Web sites are so deeply embedded into our daily culture that it is impossible to imagine life without them. Even as a developer, I find it hard to remember the times from my childhood when my chubby little hands didn’t yet know how to type. In the last two decades, the Internet has grown, expanded, exploded and became impossible to ignore, making any keyboard without an Internet connection pretty much useless.

In the last few years, the web brought with it a new term that can be exciting and confusing at the same time: “web app”.

But what is a “web app”, how does it differentiate from a “web site” and why does it matter?

Understanding this difference ultimately makes us better users or developers? Is a business going to blossom just by marketing its online presence as a “web app” instead of a “web site”?

The difference between Web sites and Web apps

In the pre app store era, the word “applications” had been applied to Web sites that provided advanced user interactions and capabilities previously available only through installable software. Early examples of web applications include Webmail, Google Maps and Google Docs. Compared to the classic web, i.e. blogs and news sites, web apps provided a richer user experience and access to advanced browser capabilities.

Today single-page web sites might still be referred to as web apps, but it’s more about the task focus than the technology itself. From this perspective, as Immortal Technologies explains, “The use case of an application is always to DO something with it”.

The task centricity of web apps is easier to understand if you think of smartphones or tablets: an app’s purpose is to achieve a specific task, like making a call, checking your email or finding a taxi nearby.

Some may argue that we can simply classify Web sites as being read-only and Web apps as being read-write. That certainly seems simple enough:Web sites are for consumption what Web apps are for creation. Does it sound right?

For developers, it is easier to draw the line between web sites and web apps if we think of the technical distinctions. Web apps have some defining attributes that bring them closer to their native counterparts:

  • self-contained
  • rich/interactive user interface, possibly mimicking the native UI of the device
  • using advanced device capabilities – like geolocation, camera integration, or other technologies that the W3C Device APIs and Policy Working Group is developing
  • action-oriented rather than information oriented
  • not relying heavily on (or hiding when possible) the browser chrome (back button, reload button, address bar)
  • working off-line, for example using HTML5 ApplicationCache, localStorage, or indexed database


Seeing how flaky our connections are – I am writing this on a plane – our apps should make people as effective as possible and this means we shouldn’t be dependent on a connection. The interface should be usable whilst we are off the grid and sync as soon as we go online”.

But how can we explain the difference to non-technical users? And, do we need to?

According to us, a Web site can be presented as a Web app as long as users consume it in a similar way they do a native app. If it’s exposed as an iconified app and used for a specific task, it shouldn’t matter whether it’s contained in the browser or installed via an app store.

Creation versus Consumption. Pearce asserts that read-only interaction should be classified as a site, but this criteria is not sufficient to distinguish between web sites and web apps. We still have cases like Flipboard (clearly oriented towards consumption) or Twitter and Facebook (with entirely user-generated content) that do not fit in any box.

Linkability. Since both web sites and web apps can be launched by entering a URL into a browser or from a home-screen icon, this is clearly “not a reliable way to distinguish between web apps and web sites” according to Pearce.

User Experience. Visual pizzazz is an important argument, one that users might particularly relate to, but is also a fuzzy boundary. What if my site displays a fixed toolbar, but no back button? What if my list appears as hyperlinks instead of ‘tappable’ items? What if I use plain scrolling instead of smooth fancy bars?

Architecture. In the case of single page webapps, is SEO the price to pay when choosing to give the browser far more autonomy and responsibility and take advantage of its HTML5 APIs like storage? Do Web sites have SEO capabilities while Web apps don’t? We are back to explaining the differences between the two by using technical terms.

Should you be building web apps or web sites?

This question might be regarded as a technicality with a pinch of marketing to spice it up. This reminds me of the “HTML5 is ready” contest by Sencha that was announced a few months back, encouraging developers to draw inspiration from native apps and create similar web apps that show off the capabilities of HTML5.

The creators of the competition correctly argued that “the mobile web is the most fertile ground for leading edge web development because it doesn’t have the legacy of the older internet explorers that the desktop does. You can start your development with the assumption that your app or your content will be used in a fairly recent browser, so you can take advantage of a whole host of features like Canvas, inline SVG, HTML5 video, CSS3 styling etc. that bring the experience alive for the user”.

Would it be safe to argue in favor of building web apps instead of web sitesespecially on mobile? Mobile users perform specific tasks on their devices, so a web app that offers the same experience as a specialized native app might gain more interest compared to a regular website.

Long term the distinction should not matter. According to FT’s Stephen Pinches, it really doesn’t make any sense, on the long term, to speak about the future of the mobile web: “there shouldn’t be “mobile” and “desktop” but simply good, user-centered design, which adapts and responds to the screen size and features of the device upon which it is displayed. However, on short to medium term, there is a need to differentiate and ensure the user experience is as good as possible on a given device.

The ‘app-ification’ of the Web

Whatever your preference may be, there is an increasing number of mobile developers targeting web apps. Based on VisionMobile’s latest Developer Economics survey of 6,000+ developers, already 23% of HTML5 mobile developers develop web apps, compared to 38% who develop mobile websites.

With browsers increasing support for device APIs, and with a growing number of developers going direct to native with PhoneGap, Icenium or Appcelerator, or even with the recently launched Firefox OS, the web world is clearly moving in the direction of apps.