10 bad ways web design can hurt your online business

Today, thanks to a number of DIY tools and services, just about anyone can design a website. But that doesn’t mean everybody should. However, whether you hire a professional web designer or plan to design your site yourself, if you want your online presence to look professional – and keep potential customers from bouncing – avoid these web design no-nos.

  1. Using a splash page

“Splash  pages really have no value in today’s online world,” says Immortal technologies SEO team,. “They run up your website’s bounce rate because users can’t  find what they’re looking for, so they.”

Instead of using a splash page, your website should have a standard home page

  1. Having an inconsistent style

“If your site has a dissonant color palette, does not follow typographical best practices ([regarding] kerning, leading, tracking, etc.) or uses inconsistent typography.

  1. Confusing navigation

Don’t make it hard for visitors to navigate your site and find what they are looking for quickly (in just a click or two). Keep navigation simple by using a horizontal menu with short descriptive labels (typically no more than seven items) across the top of each page, with one level of dropdown menus.

  1. Not making your logo clickable/go to the home page
  2. Using too many (big) images (or animations or videos)

Images [and animations and videos] are weighty, and too many on a web page can significantly slow down your site.

  1. Using graphics for text

All text on a website should be crawlable by search engine bots.  Images as text will also make your website slower. So refrain from using images as text at all cost.”

  1. Using obviously fake or stock images

While the use of stock photography may enhance elements of your website’s design, using these photos to represent your people.

  1. Not embracing white space

By using white space, your content delivers a greater impact to the reader.

  1. Having automated music or sound

Sites should not have automated music or sound. In split tests that we ran, automated audio so drastically reduced on-page time that we never even consider it anymore.

  1. Overusing interstitials

Interstitials are web pages displayed before or after an expected content page. Just get rid of the interstitial and earn subscribers some other way.

Our website development in Delhi team always work on these issues so our clients will be happy for their website.

Keyword Density changes over time to time

keyword density

When you began your online business years prior, odds are, you were adding substance to your site that had a watchword thickness rate of around 5% or more. There were a lot of online organizations utilizing catchphrases to attempt to trap the web indexes into supposing they were by one means or another unrivaled on particular subjects just on the grounds that they exceeded the opposition with their watchword use. In all actuality, may have worked then, however it is positively not going to work now… or later on.

Catchphrase Density Definition: The rate of times that a watchword or watchword phrase shows up on a site page in contrast with the aggregate number of words on that page.

There is no enchantment recipe that lets you know what number of catchphrases ought to be in an assortment of content to get you on page one of the internet searchers, so how are you expected to know how to compose your substance?

Google has been endeavoring to dispose of watchword stuffers, with the calculations set up, and steady upgrades and revives, they have benefited a vocation as such, and in future months, we can anticipate that them will improve.

Give it A chance to stream Naturally

At whatever point you are composing, given it a chance to stream actually. The best journalists are the individuals who can compose as though they were having a discussion, if that is not you; discover another person to compose the substance for your site. Obviously, you have a watchword or catchphrase phrase as a main priority when you are composing your duplicate, however it ought not be the center of the piece. The fundamental center of the substance ought to be to offer quality to the peruse or some likeness thereof. Quality could be to enliven, illuminate, welcome, offer, or to make some kind of association between the peruse and your business.

When you are perusing content on a site, how would you see it? You need the same goal with your own substance, and on the off chance that you can’t be objective, once more, discover another person to do it for you. You don’t need to be a built up writer, nobody is expecting Stephen King quality substance on your greenhouse stylistic layout site, however they do anticipate that the substance will bode well, be effortlessly meaningful, and to offer worth.

Where Keywords Must Be in Order to Rank

There are a couple places that the catchphrase must be keeping in mind the end goal to see great rankings, or to rank at all so far as that is concerned.

  • The catchphrase must be on the page some place in any event once
  • The catchphrase must be in the title of the page
  • The Keyword must be in the URL

Some different spots for the catchphrase to seem to support rankings, however that are not required, is the headers, and in the grapple writings. Some SEO masters demand that the higher the catchphrase is put on the page, the better the rankings, however now, there is minimal verification of that. In any case, for good measure, deliberately putting watchwords separated all through the page is never a terrible thought… unless they are constrained where they make unnatural substance.

Shouldn’t something be said about Penalties?

There is a barely recognizable difference with regards to watchword thickness, so how would you know whether you crossed it? There are some extremely accommodating apparatuses offered to demonstrate to you the watchword thickness of your site. There are a lot of different spots online to give you an understanding into your destinations general execution.

With regards to Google, they do punish you for excessively utilizing a watchword or catchphrase phrase, and on the other range, your site may not rank well, or at all in the event that you don’t have watchwords or catchphrase phrases in the right places. This is the reason common substance is so vital to your site. Yes, as a SEO master or website admin, you do need to guarantee catchphrases are fused in your titles, URLs, heading, and obviously, your substance, yet the fundamental objective is to make content that is normal, and Google rewards for that.

All in all, where is the line between great rankings, no rankings, and spam?

As I expressed some time recently, there is no enchantment equation for the ideal watchword thickness. The days of yore of “catchphrase stuffing” is over, so expect punishments on the off chance that you are driving watchwords and catchphrases phrases into your substance, regardless of what the thickness.

In the event that your substance streams actually, and you feel it offers esteem for your perusers, then Google will doubtlessly see it the same way. On the off chance that you endeavor to increment watchword thickness by altering out imperative catchphrase modifiers and semantically related expressions, you could encounter lower rankings, and conceivable Google punishments.

Use Words with Weight

There is a science in the measuring catchphrases and watchword phrases with regards to the web crawlers calculations. The words that are utilized less oftentimes on the Internet weight much heavier, so they should be sprinkled gently all through the substance. This guideline does not have any significant bearing to most locales, particularly since the Internet is excessively overflowed with substance, and there are not very many words that are not unnecessarily rehashed on the web.

Presently, for the individuals who are making content with regularly utilized words, what is the right thickness? There have been top SEO authorities who say 2%, some say 5%, somewhere in the range of 8%, and some even 12%, and in reality, they might all be able to be correct. The mysteriously number you are searching for is perpetually changing in view of elements identified with your page, or to the quest term so far as that is concerned. The competiveness of an expression or term is an issue to consider, and in addition the amount of substance is really on the page. A page with 100 words and a catchphrase thickness rate of 6% may appear spammy, and perhaps wind up punished, however a page with 1,000 words, and a watchword thickness rate of 6% could be viewed as the “sweet spot” for good rankings.

What This All Means

Lamentably, in the event that you were searching for a clear reply, one that gave an enchantment recipe for the ideal rate of watchwords to use on your site, there is not one. The main genuine response to the subject of what number of catchphrases are sufficient, and what number of are excessively, lies in the quality they add to your page, and to your perusers.

Google has changed significantly throughout the years, and one of the ways the change is generally seen, is the means by which the web search tool monster sees content on a page. Google really takes a gander at substance more like a human nowadays, and you can anticipate that it will proceed will widen that innovation in the up and coming months and years.

Thus, don’t compose mechanical sounding content just to meet a specific standard on watchword utilization, generally, Google’s robots will punish your site. Compose content that is regular, just place catchphrases where they stream normally, never stuff them into the substance, and ensure your substance answers an inquiry, educates on a point, or at any rate, is enlivening.

All through this article, the expression “catchphrase stuffing” has been specified a few times, and for those of you who are not precisely beyond any doubt what that term implies, here is a snappy definition:


catchphrase stuffing” is the act of stacking a page with watchwords with the sole motivation behind controlling the rankings inside an internet searcher. The words regularly show up in a rundown, gather, or outside of any relevant connection to the issue at hand, and in some examples, as concealed substance in the background of a site.

For the best practice, take after a couple of straightforward tenets:

  • Avoid picking a solitary word or word phrase, utilize a few for more influence in the SERPS
  • Use equivalent words when conceivable
  • Optimize titles, H1, picture, and alt labels with watchword or catchphrase phrase

Be that as it may, the most vital lesson to be realized with regards to catchphrase thickness… .is BE NATURAL!

Things being what they are, what is the equation you utilize, and how is it working for you? So as to locate the best technique to utilize, it is essential to share your errors, and your victories with others… else, we as a whole continue committing the same errors, and that “sweet spot” will never be found!

Web Design Mistakes Small Company does


As a little business, our site Immortal Technologies is a fundamental bit of our showcasing and marking endeavors. Guests are going to our site for a particular reason, and we need to guarantee that we answer their inquiries and utilize our site to offer our item or administration.

On the off chance that you get your site outlined wrong, you can without much of a stretch lose a great many dollars at first, and eventually lose considerably more cash in potential income that you could make from a very much composed, appropriately working site.

Develop your primary concern by staying away from a large portion of these basic oversights among entrepreneurs:

  1. Putting urgency over understanding your target market.

Rather than concentrating on completing your site as quickly as time permits, you should first research your intended interest group in your particular business sector. At that point, plan your site around your examination.

Case in point, if your objective business sector is more established, maybe the text dimension ought to be bigger. On the other hand if your item is adapted towards a more youthful demographic, then you have to consider providing food your site to be cell phone good.

You must figure out where ought to your clients go once they get to your site? That question is effortlessly addressed on the off chance that you know your business sector.

  1. Design is too busy or flashy.

My organization, Immortal Technologies, is a web configuration and advancement organization, and we realize that with a specific end goal to be effective on the Internet you have to concentrate on promoting your site — not an ostentatious outline. Your outline ought to be centered on bringing clients there, as well as getting them to the opportune place once they achieve your landing page.

Additionally, garish sites don’t look great on cellular telephones or tablets, and an expansive greater part of Internet clients now visit sites from these remote gadgets.

Keep in mind: when a guest goes to your site, they likely definitely recognize what they need out of it. In the event that inside three seconds they can’t make sense of what to do next, you may need to do a reversal to the planning phase.

  1. No clear call to action.

What do you need clients to do once they’ve discovered your site? Do you need them to purchase your item, reach you, or subscribe to your business e-bulletin? You have to tell guests what the following stride is and when (in a perfect world, at this point!). Your substance ought to answer the inquiry, “What’s in it for me?” and after that the invitation to take action lets them know what to do next.

  1. Paying too little or too much.

You don’t know how often individuals go to my organization after they’ve employed a shabby originator, let them settle on business choices that are poor, and wound up with a horrendous item. In the meantime, organizations get diverted by costly offices that work with huge brands, and don’t understand these offices won’t not have the capacity to help a little business that is ROI centered. Basically: don’t blow your financial plan on your site, yet do your examination to guarantee you’re getting a quality item.

  1. Stale, out-of-date content.

Clients anticipate that your site will contain the most recent data about your items, administrations, and organization. When it doesn’t have this, they may expect you’re not in business any more, or basically aren’t inventive and in front of the opposition. Your substance must address the necessities of your clients (or potential clients) and be upgraded as things change. On the off chance that you have an online journal, overhauling it at any rate once per week — if not more — can help you drive guests to your site and keep web indexes upbeat.

Also, abstain from putting connections to your Facebook or Twitter pages on the off chance that you just have a little after. Individuals may think your business is too little and wind up not procuring you.

  1. Trying to target everyone.

This backpedals to knowing your objective market; your site will be a wreck on the off chance that you attempt to oblige each sort of guest you may wind up getting. It’s best to make sense of your most continuous clients and spotlight on making the most ideal experience for them. On the off chance that you attempt to satisfy the masses you’ll likely wind up not satisfying anybody.

  1. Taking the DIY route.

Our site is regularly our clients’ first involvement with your image. In the event that you don’t have outline experience, do you truly think you can do it equity? Keep in mind initial introductions are everything. Try not to permit your client to make presumptions about your business on account of an ineffectively outlined site.

Strategies to Manage Brand Reputation Online


Your business is just on a part with its notoriety. Regardless of how great your item or administration may be, if your notoriety is discolored, your prosperity will endure. You will lose clients and customers. You’ll lose accomplices. You may even lose workers. What’s more, today, your notoriety is generally constructed on the web. Regardless of the possibility that you run a principally block and mortar business, online notoriety administration is a key thought. Indeed, even a solitary negative survey on Google or Yelp could prompt notoriety harm. How would you participate in online notoriety administration, however? Really, a noteworthy number of entrepreneurs and leaders battle with this inquiry today. Underneath, you’ll discover 10 of the most basic systems for dealing with your image on the web.

  1. Search for Your Company’s Name

Maybe the absolute most essential online notoriety administration technique is to watch out for the discussion. Hunt down your organization’s name on Google, Bing and Yahoo. What are the top results? What number of those are negative? You may be shocked to find that most of the main results are comprised of negative sections making genuine harm to your image and your benefit. Watch the discussion and run seeks on your organization frequently.

  1. Get Active with Social Networking

One more of the most imperative online notoriety administration tips is to guarantee that you’re using long range interpersonal communication. Your business can’t stand to overlook Facebook, Twitter, G+ and LinkedIn. You may likewise need a nearness on destinations like Pinterest, Tumblr and that’s only the tip of the iceberg. Being dynamic on online networking gives you the way to make positive buzz encompassing your organization, and Google specifically adores online networking (which implies that you have an opportunity to make some positive sections in the SERPs). Obviously, the genuine quality here is that you’re ready to make certifiable engagement with your clients and potential clients. That is the genuine estimation of online networking – having the capacity to associate straightforwardly and all the more profoundly with your intended interest group.

  1. Maintain Those Accounts

An excessive number of organizations begin off solid with online networking, yet then let those records fall by the wayside. It’s very simple to do. You get occupied. You have different cases on your time. Different things outweigh everything else. In any case, you can’t bear to give your social records a chance to mope. Great online notoriety administration requires that you stay dynamic and locked in. You have to accomplish more than simply HAVE a record. That record must be dynamic and observed. In the event that your records aren’t dynamic, or aren’t sufficiently dynamic, negative sections can without much of a stretch supplant the positive ones you’re ready to produce. That leads quickly to harm for your image.

  1. Don’t Over Do It

There’s a noteworthy allurement to make accounts on each and every informal organization out there. Try not to fall prey to this. Every informal organization is distinctive, and some will be valuable to your image, while others will be pointless. Do your due industriousness and figure out which systems are justified regardless of your time and exertion. Case in point, Twitter is one of the absolute most vital locales for organizations planning to take part in positive online notoriety administration, and Google is afresh demonstrating tweets in the indexed lists. By drawing in with your clients, customers, business accomplices and others on Twitter, you’re ready to make a noteworthy positive effect. LinkedIn is another easy decision for organizations, yet Facebook might possibly be the right decision for you. The same applies to G+, YouTube and different destinations. Look into each and figure out where your endeavors are best spent.

  1. Optimize Your Site with Your Business Name

Your organization’s site is a standout amongst the most intense online brand administration devices available to you, however you should guarantee that it’s being utilized viably. You need to accomplish more than simply have a site. You should accomplish more than upgrade those pages for your item or administration names and other related watchwords. With regards to online notoriety administration strategies, upgrading for your business’ name ought to be at the highest priority on the rundown. Ensure that few of your site pages are advanced for your organization’s name. Why? Basically, there are few better things to appear in the highest point of the SERPs for a pursuit on your organization than your genuine site. By advancing your site for the organization’s name, you expand the possibility of that event. You can’t depend on your URL and about page alone. You require different pages to include your organization’s name pretty unmistakably (once every 100 words or so ought to be more than abundant). Abstain from utilizing first individual here (“we are your hotspot for… “). Rather, select third individual (“The XZY organization is your hotspot for… “).

  1. Be Aware That Your Personal Reputation Will Affect Your Business

Numerous entrepreneurs neglect to understand that their very own notoriety will significantly affect their online notoriety. Administration of your own notoriety then turns into a necessary piece of guaranteeing that your business can succeed. As per Forbes magazine, “Shareholders may investigate official notorieties before contributing, and surely understood clients in some cases do that before purchasing from or embracing the organization.” That implies you have to find a way to screen, oversee and enhance your own particular notoriety (and additionally those of other chiefs inside your business).

  1. Handle Negative Content Correctly

Whether you run a huge organization, a fair size firm or a startup, odds are great that you’re going to go over negative substance with respect to your organization sooner or later. When this happens, it is completely key that you handle the circumstance effectively. In no occurrence if you ever answer to the remark or post without giving it much thought. Awesome online notoriety administration techniques start with watchful thought, and this unquestionably applies in this occurrence. The most widely recognized spot to run over negative posts is on a buyer survey site (Yelp, for occurrence). Fight the temptation to post a reply in the remark segment. Rather, painstakingly consider the data gave by the analyst. Is there any truth to the circumstance? Is it conceivable your organization failed in some appreciation?

Take this chance to delve into the circumstance and figure out what turned out badly, where and why. When you land at a strategy, react to the individual straightforwardly, not through the audit or post. Reach them through email, or if their data is in your database, give them a telephone call. Ask what should be possible to make the circumstance right. On the off chance that conceivable, give your side of the story and clarify that you’re exceptionally upbeat to make any strides important to redress the circumstance (or clarify what you are now doing to cure it).

  1. Avoid Wikipedia

Wikipedia is an intense instrument, however you may really be in an ideal situation not utilizing it by any means. Why would that be? Basically, you don’t possess the page here. The data can be effortlessly altered by any other individual (actually, you might not have even made your organization page in any case). How precise do you surmise that data is? There’s monstrous potential for that data to be mistaken, and even cast your business in a negative light. Abstain from depending on any pages where you don’t claim the substance. In the event that you utilize Wikipedia by any means, give careful consideration to it and debate any incorrect data with the publication board at the earliest opportunity (note: be set up for an extensive question process here, as well).

  1. Actively Listen

Certainly, some contrary substance is posted by individuals simply searching for consideration. Other substance may be presented by contenders looking for on smear your online notoriety. In any case, that is not the situation for all cases. Some of those remarks, posts and websites might be made by clients with true blue grievances. Listen to what they need to say. Utilize this as an open door for development, and after that demonstrate the notice or analyst how you’re making a move. Keep in mind that each client who leaves disappointed is one more who is setting off to your rivals, and do what you can to change your procedures, charges or practices to better position yourself as a genuine pioneer in the business.

  1. Get Help

Online notoriety administration requires a noteworthy speculation of time and exertion. In case you can’t make that venture yourself and take after the best practice tips recorded above, you require help. An online notoriety administration firm can help you screen the discussion, stay drew in, and get to the base of the issue with negative substance. With the privilege online notoriety administration strategies, such an accomplice can push down negative passages and populate the SERPs with positive substance that leads back to your site and other online stages. The right firm can likewise help by giving online notoriety administration preparing and courses, free devices and significantly more. Regardless of the extent of your business, or your industry or corner, online notoriety administration is a key thought. Without the right strides, you could be unsaleable harming your organization‘s single most profitable resource.

8 Web Design Facts that we know


If you truly want to understand the web design process, you must look beyond just the outward visual appearance of a website. Very few visitors consider what happens behind the scenes of a website, as different web browsers interpret code to display that site on the screen. Extra milliseconds of loading time, browser variations, the age of the code, and the content itself can completely change a user’s experience and resulting behaviors on a website. Let’s take a look behind the curtain to learn about some of the most surprising and amazing aspects of web design.

  1. All web browsers render websites differently

When you look at a website from your home computer using Google Chrome, it might be a completely different experience than your friend has when she browses the same website through Safari on her iPhone. Why does the same website look so different across various browsers? It all depends on parsing and rendering, or the way that browsers translate code and display it on your screen. Some browsers will load the code in a very specific order, and sometimes browsers won’t recognize certain code at all. For more detail on this, HTML5 Rocks has an excellent breakdown of how each browser parses code and renders it on the screen.

Browser differences can make it tricky for you to create a website that provides a great experience to everyone. That’s when professional web designers step in. They are familiar with HTML and CSS standards, known browser issues, and the ways to work around potential hurdles. It’s a web designer’s job to ensure that your website looks good and functions properly across many different browsers. They also perform extensive browser compatibility testing to identify potential issues, and establish necessary fixes for those issues, before a website goes live.

  1. Design dictates where users will focus on your website

The Internet has forever changed the way we read and browse content. According to the Nielson Norman Group’s report, ” successful websites with a clear and scannable layout have a 47% usability improvement. If a visitor can’t skim through your website and identify key information quickly, they are likely to leave and visit another website instead.

Web designers strive to create sites that direct viewers to the most vital information, such as an online store, your company’s blog, an organization’s history, or other content important to both them and you. Web professionals can also use heat maps and analytic tools to see which buttons and links are popular so that they can continually improve the user experience with future updates on the site.



  1. A two-year-old website may be too old

Web designers work hard to keep up with the breakneck pace of technology. Since the web browsers and devices being used to access websites are constantly changing, the way that those websites are designed and developed must change as well. To remain current and relevant, digital professionals must stay on top of the latest coding standards, browser compatibility updates, and search engine algorithms. An outdated website runs the risk of not displaying properly in the web browser, having unexpected formatting issues, or not showing up effectively in search engine results. For this reason, a site that is even two years old may be antiquated if it has not kept pace with these changes.

  1. Templates will restrict what you can do with your website

Many people turn to website templates as an “easy way out.” Pre-packaged templates often allow anyone to create a website with little to no coding knowledge. Unfortunately, companies can lose credibility by relying too heavily on templates, which typically include bloated code and unnecessary design elements. Trying to force a template to do something new can make it look patched-together, like a Frankenstein website, and that is if that template will even allow for those needed changes. Many templates are notoriously inflexible in what they will allow for, meaning your site may be painted into a corner. Your organization can benefit the most by having a web presence that is custom-made for your needs and the needs of your customers.

  1. Your website’s code helps it to appeal to search engines

You could have the most visually-stunning website in the world, but it won’t matter if you don’t have an audience to view and use that website. Web professionals make sure that the way your site is coded will help an audience to find your website when they type certain keywords into Google or another search engine. The way that the website is coded even affects how your search engine listings look, from the title of the web page in the search results to the small description of your site that appears below the title. Search engines can be a great source of new traffic your website, and there are many additional steps that can be taken on a site to fully optimize if for those search engines, but it all starts with coding best practices and ensuring that the foundation of your site in conducive to a good relationship with the search engines.

  1. Images and videos can have a positive or a negative impact on your website

Multimedia content, including images and videos, can be a powerful part of a website, but if used improperly, they can also significantly damage a website’s performance. Large image and video files can dramatically slow down the loading time of your website. When visitors have to wait too long for a page to load, you risk them growing impatient with the site and abandoning it altogether. To ensure that any multimedia content that is used on a site engages visitors rather than drives them away, web designers must use images and videos that are optimized for websites. These optimized files will ensure that your page loads quickly while still offering that rich imagery or video content.

Web professionals also avoid outdated multimedia formats, such as Flash, which aren’t supported by many of today’s mobile device platforms. Instead, they favor current standards, like HTML5 video, so that people can access your media from the widest range of devices possible, including computers, tablets, and smartphones.

  1. A good website design ranges between $500 – $5000

A pricing infographic by Incion reveals that a good website design can cost between $500 to $5,000. If you’re surprised at this range, consider the number of hours and collective brainpower that goes into optimizing websites for search engines, making content accessible across browsers, and improving overall performance by speeding up your website’s loading times. Designers often rely on specialty software and robust tools to ensure that a website’s code functions the way its intended while displaying well.

  1. There’s a big difference between responsive and mobile web design

Most people don’t think about the seemingly magical website conversion that happens when they switch between their smartphone and computer. These are two very different approaches to shifting screen sizes, either mobile design or responsive design.

Mobile design is restrictive. It serves up a separate, and often limited, version of your website that can be used on smartphones and tablets. However, because mobile websites generally provide visitors with the bare basics that the site has to offer, they won’t get to see the full glory of your web design or use it to its full potential.

Responsive design is extremely flexible, allowing websites to resize and reflow their layout based on the visitor’s screen size. This gives visitors a consistent experience from large-screen, high-resolution monitors all the way to the smallest smartphone touchscreens, while also having an experience that is suited to each of those individual devices. Responsive websites will simply adapt to their environment, while maintaining the same stunning images, typefaces, and navigational options.

The complexities of web design are indeed mind-blowing, requiring a high level of updated awareness and attention to detail to create the best website possible. Keep these facts in mind we move forward with our own web presence to develop a website.

Pros and Cons of Offshore Outsourcing


Over the past few years, more and more companies are turning to offshore companies for their design requirements, whether for website development or graphic design.

We get so much work from individuals and companies who have had disastrous experiences that we have no problems with seeing people head off in that direction – we know that in 9 cases out of 10 we can save you a lot of time, hair pulling, teeth gnashing and yes, money, by explaining the pitfalls. Of course its up to you whether you heed the warnings or not.

The Pros

There are a number of solid benefits to outsourcing:

  • You save on manpower and training costs and avoid the cost of expensive technology.
  • You are able to concentrate more on your core business.
  • Allows you to focus on strategic thinking, process re-engineering and managing trading partner relationships.
  • You can access specialized skills and services at a fraction of the cost.
  • Improved production may lead to increased customer satisfaction and more efficient delivery of your products and services.
  • A significant reduction in overheads.
  • Gives your business a competitive edge.
  • Better control of operating costs.


There are obvious benefits to having a sub contractor working in their own office paying their own electricity, using their own equipment and paying their own superannuation. If you choose your outsourcer wisely, an excellent working relationship can evolve which is to the mutual benefit of both parties.

The Cons

For the business on a budget, the concept of employing someone based in a third world country who can work for minimal dollars per hour or a pathetically small fixed rate is a major attraction.

One big downside to this is the communication issue. Have you ever been frustrated with trying to understand another accent when dealing with a telecommunications issue? Especially after waiting for 20 minutes in a phone queue…

Aside from aural understanding, there is the problem of technical understanding, design interpretation and cultural understanding – knowing how we do business here.

There is a great deal of competition among offshore outsourcers and it’s highly probable that some may exaggerate their ability in order to score the job and then use the opportunity of your project to learn a new skill, which means of course that you will receive a very second rate job. Getting your project repaired by someone trustworthy and experienced may then cost you as much as it might have to get it done properly in the first place.

Time Differences
Sometimes the time difference can be in your favor – you provide the job description and go to bed and the job is done in the morning. It sounds really good, and for small jobs it can actually work too. Most times though, this is not the case. Even if you’ve found an outsourcer with very good communication, if they haven’t interpreted your requirements accurately, then you will have another 24 hours to wait until you can see new results. Very stressful if you are in a hurry.

Probably the greatest downside to outsourcing overseas is the same one that causes you to hire a mechanic to fix your car, a plumber to fix your leaking toilet and an accountant to do your tax: experts do a better job than amateurs. Believing that you can project manage a project that you don’t have the technical know-how to do yourself can leave you wide open to the charlatan effect.

Of course you don’t have to go offshore to have an unhappy experience, and communication can be just as big a problem here, but that’s a topic for another article, perhaps one entitled “Client Expectations and Assumptions”.

Steps to blueprint successful ERP projects

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Some of the best Blue Prints that I have seen will have several parts that define key elements of a successful ERP project in advance and provide answers to difficult questions that are proactively defined and available to the team as they progress through the project.

Here are what I consider the top ten examples of what I am talking about when defining a Blue Print.

  1. Get a clear picture of the overall Program Management process  

The overall focus of the Program Management process is to provide a definition of Project Planning and Control, Integration, Change, and Technology Management.

  1. Be sure your Blue Print properly defines (and you agree upon) your company’s current business issues

Make a list of all business issues that are being considered for change throughout the project. This information should go into its own section of the Blue Print. Following that should be a Business Assessment sub-phase.

This sub-phase is designed to consistently monitor current vision and the enterprise strategy is understood and the current state is determined. Using business process analysis and current financial and operational metrics, the company is evaluated for potential performance improvements. These improvements are identified and a preliminary prioritization of the opportunities prepared in the vision and strategy objectives section of the Blueprint.

  1. The Blue Print should define the overall Project Scope Start with the proper project preparation definition.

The process for creating this definition will involve several interviews with key business process owners and will be conducted as part of the Blueprint phase of this project. We propose the interviews be conducted with focus groups of individuals directly associated with each of the work streams outlined in the “Deliverables” section of the Blueprint SOW to ensure compliance with stated business improvement objectives. During these interviews, each of the business requirements identified in the SOW will be considered as topics for discussion. Interviews will be grouped by a (priority based) combination of revenue stream improvement potential and other general requirements and will be divided into As-Is process interviews and To-Be process discussions, thereby enabling a clear definition of the business requirements.

  1. Project Organization, Standards and Initial Project Planning

This section of the Blue Print will assist in defining the following areas listed below.

  • Business Assessment
  • Strategy Development and Design
  • Business Case & Roadmap Development
  • Benefits Realization & Strategy Management
  • Benefits Realization Measurement & Management
  1. Strategy Development and Design

This phase established to develop strategies that reflect the organization’s revised vision and new strategic initiatives. The next step is to develop a future state concept of operations including people, process and technology changes aligned with the organization’s vision & strategy.

Responsibilities for the Strategy Development and Design Phase

The following activities are performed in the strategy development and design sub-hase:

  • Develop vision and strategy
  • Develop future state design
  1. Business Case & Roadmap Development

This phase develops the foundation that defines financial impact and risk. This phase is intended to engage the company’s executive management and requires an Executive Kickoff meeting. In the kick off meeting the initiatives are documented with a priorities list that is sequenced based on both economic returns based upon the company’s strategy & objectives. These documents are also used to support funding requests.

The following activities are performed in the business case and roadmap development sub-phase:

  • Quantify financial impact and prioritize initiatives
  • Mobilize and align organization
  • Request and secure funding
  1. Benefits Realization & Strategy Management

The focus of this phase is to ensure that targeted benefits are driven into the Design, Build and Deploy phases and to establish the performance measurement process and platform. Accountability and responsibility is established for the project by mapping targeted benefits and performance metrics to business units, departments, and employees responsible for delivering results. This phase can also be used to establish incentive bonus targets for meeting or exceeding performance targets for the project.

The following activities are performed in the benefits realization and strategy management sub-phase:

  • Drive benefits into design and implementation
  • Establish accountability and measurement plan
  • Develop and execute communication plan
  • Develop and conduct training
  • Support workforce transitions
  1. Benefits Realization Measurement & Management

This phase is where the continuous process of measuring and tracking results occurs. These results are compared against expected results and conclusions with defined recommendations are measured, monitored and reported to management.

The major deliverables of the benefits realization measurement and management sub-phase are as follows:

  • Enterprise value scorecard
  • Improvement opportunity report
  1. IT Transformation

This section should define the role and governance of IT as the IT team attempts to transform business operations. While profound changes are being made to the overall core business operations, IT operations must likewise be transformed in order to meet future business needs and objectives

IT Transformation includes the delivery of a Technical Requirements Plan that enables Anderson’s IT leadership team to accelerate the transformation from a reactive cost center environment to an organization with world-class service delivery capability and maximum value impact on the business.

  • .
  1. Data Definitions, Integration, System Configuration and User Testing

This section should include data conversions, integration planning, master data setup, data quality testing and any other data definitions in an effort to identify potential improvements. This effort involves all team members, including both functional and technical resources, in order to refine all definitions and control the development effort. Optimizing the definitions described above and using object-oriented guidelines for re-usability of code eliminates unnecessary development effort, thereby reducing the time taken to develop a high quality deliverable.

Following these ten steps will help Immortal technologies  define, execute and manage changes that if not considered properly in advance of an ERP project could ultimately throw a project hopelessly off track.

How to Convert PSD to HTML


Hello, welcome to Basic Web Design Course, where you will learn how to code a website.

In this course Immortal Technologies will walk you through the very basic steps on what to do and what to learn before, and during, building a website.

You’ll learn all the steps including:

  • planning
  • wireframing
  • using basic tools and panels in Photoshop
  • basic HTML and CSS coding

What is a wireframe?


A wireframe is a visual presentation of how a website’s layout will look when it’s finished. It’s about structuring the overall layout without any graphics, placing the various elements where you believe they will look and work best. Wireframing is a great step to start before jumping on to Photoshop because it allows you to focus on the important components of the website without all the visual clutter of a finished design. Wireframing also saves you time when designing a website because wireframing acts as a sketch, and instead of having to do things more than once in Photoshop, you can just adjust your ‘sketch’ until you’re happy.

Your wireframe should include boxes that represents images, header, footer, sidebars, text blocks, navigation and other content aspects of your website.


Photoshop Basic Tools and Panels

Some beginners know the functions of specific tools, take the Ruler Tool(I) as an example. The problem is they don’t know how to look for the distance when they measure and how to turn the guides on and off. Especially those who are using earlier versions of Photoshop. Like this question in Quora What is the shortcut to display the distance between two guides in Photoshop? So in this part I will walk you through the basic Tools and Panels in Photoshop, talk about how important they are and how each tool will help you create your website design in Photoshop.




Designing In Photoshop

Now that we have the general idea for our website’s layout, it’s time to tone this up and make it more presentable in Photoshop. Let’s make this design as simple as possible.

In the next part we will be talking about the basics of HTML and CSS and with this knowledge we will convert our simple design into a working website.

So, that’s it for this part. I hope you learned something and found the videos helpful. If you have any suggestion regarding the videos or how I presented it please leave a comment below. I’m really excited to hear your thoughts in the comment section, see you guys down there.


HTML Basic Tags and Structure

We will talk about the most commonly used tags that you’ll see on a website. We will cover headings, paragraphs, links, images, list items and divisions. Also we will familiarize ourselves with the basic structure of HTML markup and how to open and close a tag.

Basic CSS Properties

In this website tutorial  we will learn to style a certain element or tag using CSS properties by changing width, height, colors, floats, etc. Using these basic properties we can turn our HTML markup into a well presented website.

E-Commerce Website Development Company

As e-Commerce website development company market is developing, our meaning is to develop a top-excellence e-Commerce website in the  majority effective manner. Our e-Commerce solutions are simple and processed by a secure management system. Our e-commerce website developers are knowledgeable in designing elegant GUI design & developing robust back-end management functionality.

Ecommerce Development Service

Ecommerce Development Service

Immortal Technologies Pvt Ltd offers next e-commerce development services:
· E-commerce Websites Design & Development
· Easy Order Tracking & Processing
· Search engine friendly powerful Shopping Cart features
· Database Driven Product Catalogs
· Different Criteria for Product Search
· Price Alerts according to Customer Interest
· Online Payment Processing
· Credit Card Validation
· Payment Gateway Integration

Immortal Technologies Pvt Ltd offer following e-commerce framework solutions:

· Magento
· X-Cart
· osCommerce
· Zen Cart
· WooCommerce
· Prestashop

If you are look for an e-commerce solution, contact us and we will contact you with a cost effectual solution.

Beginner’s Guide to On-Site Ecommerce SEO

Competitor Research

If you have no clue where to start with on-site optimization for your Ecommerce site, then your competitors are your best gamble. Larger competitors particularly have probably already put in the groundwork for optimizing their website, and you can learn many of their secrets on their website itself.


Homepage SEO

The homepage is characteristically where most businesses focus their SEO budget and energy. While it is absolutely one of the top pages of your website to optimize, it is by no means the only one you should focus on.

That said, you do want to optimize your homepage well. The key things you want to contain and optimize are as follows.

  • Homepage Title Tag – The SEO title tag is one of the most important element of on-site search optimization. It should include your business name along with the main keyword phrase you are targeting. You should write this title tag in under 70 characters and in a way that is appealing to search visitors, as they will see it in search results.
  • Homepage Meta Description – While this is not important as far as keyword rankings, the meta description for your homepage is a 160-character description of your business that will also show up in search beneath the title tag. Write it in a way that encourages people to want to visit your website.


  • Homepage Content – The content on your homepage should assist visitors learn more about your business and the products you have to offer in a clear and concise way.
  • Site Architecture
  • As you are adding products and category to your store, remember that site architecture plays an important role in search optimization. chiefly, you want to have a distinct hierarchy of navigation, from your homepage to product categories to the products listed within them.
  • Product Page Optimization
  • Product pages are the livelihood of your business, so you will want to focus a lot of your energy optimizing them. Here are the exact things you want to work on.
  • Product Name
  • The name of your product is important. In the majority cases, it’s also used in the SEO title and URL of your product page. This is why you may want to consider addition a common search term or keyword phrase to your products.
  • Product Description
  • An important element in on-site optimization is the meta description, and Google will usually take your product description and make it the meta description for the page. While the meta description doesn’t help you rank for keywords, it does (in most cases) show up in search results.
  • It also show up when people share your product on Facebook and Pinterest, which makes it necessary
  • Image Optimization
  • Images are an important part of your product page. Stand in your customer’s shoes for a moment. Are you additional likely to buy a product from a site that obviously depicts the product from as many angles as possible, from a site that has no image at all, or from one that is small and illegible?
  • Not only are images vital for your customers, they are important for search optimization.


Help your customer feel more confident about their purchase by also adding video to your product page. The video can be crucial information about your product (like a commercial), a how-to video on ways to use the product to get results, or testimonials from people who have used the product.


Reviews are another way to boost customer confidence in your product, so if you have a good product, be sure to allow them.

Bad reviews aren’t forever a bad thing either. Think about it – if you have a higher priced item that has great reviews, and a lower priced item with so-so reviews, then people will be more likely to choose the higher priced item, resulting in bigger sales for your business.

FAQ Content

Do people ask questions about your products? Of course they do. Having product-exact FAQ content on your product pages is a key to conversions.

Why? If customers have questions that you don’t answer, they’ll go somewhere else to find those answers — and likely buy from the source that answers the questions.