State of Online Reviews : Immortal Technologies

Any business owner knows that your most authentic and impactful advocate is a happy customer, and technology has made every customer’s voice extremely powerful,” says SEO team of immortal technologies. “Our data shows just how much consumers trust each other, and therefore how much these advocates can drive purchase decisions and grow brand recognition through online reviews.

Some of the most noteworthy findings that Immortal technologies uncovered were that:

  • Reviews Matter: 93 percent of respondents said that online reviews have an impact on their purchase decisions
  • A Consistent Touchpoint: Almost 60 percent of consumers look at local reviews on a weekly basis
  • Quality over Price: More than two-thirds of consumers (68 percent) are willing to pay up to 15 percent more for the same product or service if they’re assured they’ll have a better experience
  • Content is King: People aren’t just looking at the star rating — they’re actually reading and absorbing online reviews. Review content ranked as the most influential online review factor on whether or not a consumer would engage with a business; A vast majority of those surveyed (82 percent) indicated that the content of a review has convinced them to make a purchase.

To summarize, customers trust and engage with online reviews on a consistent basis, and these reviews prove to be very influential when it comes to making purchasing decisions. We also deal in website development which is situated in New Delhi.

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