Woo Rank is a fermium tool that provides an “instant website review.” Without a premium account, you are only allowed to generate a limited number of free reports, but you are able to view previously generated reports. Also, the tool currently offers a 7-day unlimited free trial, which gives you access to unlimited reviews. If you’re interested in purchasing a plan, the cheapest one is $49/month.
The report is divided into the following 8 sections:
Marketing Check list – These are the most important action items for your site.
SEO – This section checks if the site is following various on-page and off-page SEO best practices (e.g., appropriate title and description, keyword consistency, back link count, www/non-www canonicalization, XML Sitemap usage, etc.).
Mobile – The mobile version of your site is displayed, and the site’s adherence to mobile optimization best practices is evaluated.
Usability – This determines if your site is user-friendly by evaluating various usability best practices (e.g., the existence of a custom 404 pages, above the fold content, structured markup, etc.).
Technologies – This section investigates miscellaneous aspects of the site (e.g., W3C standards compliance, speed optimizations, etc.).
Social – This quantifies your site’s popularity on social networks, and it reproduces various social data found elsewhere (e.g., profile information on Face book, Twitter, Google+, etc.).
Local – This section presents your site’s listings in local directories (e.g., Yelp, Foursquare, etc.) as well as online reviews associated with those listings.
Visitors – This measures the site’s popularity based on various traffic estimates.